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Riyadh, Jun 20:  Speaking at an exclusive webinar organized by the London Business School’s (LBS) Riyadh Chapter, Saudi Arabia’s first sports minister Prince Abdulaziz Bin Turki Al Faisal proudly reflected back on his nation’s sports achievements over the last few years.

Attended by over 170 people, the highest record set at an LBS webinar, various topics were discussed including the Kingdom’s sports strategy, investment opportunities, role of the media and advantages of hosting international sporting events, among other things.

Saudi Arabia has recently presented itself as one of the major players in the global sports industry thanks to its transformative Vision 2030, which aims to diversify the economy and create a more vibrant society.

Recognizing the importance of the vision, Prince Abdulaziz said: “Vision 2030 is something we all believe in. Everywhere you go within the Kingdom, you feel that people are passionate about the vision and its targets. Sport is part of it, and it has a big role in it.”

At the heart of the newly created Ministry of Sport’s strategy is increasing mass participation across all types of sports and preparing the next generation of elite athletes capable of competing on the international stage.

The ambitious prince asserted, “We want to make sure that we create an ecosystem that is sustainable, creates jobs, income and provides a lot of opportunities for everyone. We are creating academies around the Kingdom for kids to get into sports to make sure we have a base for them to start off from.”

Over 50 questions were addressed during the open and transparent webinar, a reflection of the attitude and culture the prince is creating at the Ministry. He admitted that while Saudi Arabia is a nation bound by a love and passion for sport, until recently sports has been looked at as a tool for entertainment rather than an important industry.

One of his key goals is to shift this mentality. Hosting major sports events has greatly contributed in doing so, he is a strong believer of their long-lasting impact and legacy.

“These events will shed light on enlightening people about certain sports and making sure they get attracted by it and enjoy it. From these events that we hosted, we found out there’s interest for tennis, golf, and boxing.”

“We will continue to host these events to make sure that people enjoy them as entertainment but to also make sure that people are passionate about these sports get to watch them live in the Kingdom and hopefully from that get someone passionate enough to participate,” he explained.

A former professional motorsports racer, Prince Abdulaziz was appointed chairman of the then-General Sports Authority at the start of 2019 after holding the position of vice chairman for the previous two years. Under his leadership, the Ministry of Sport doubled the number of its ever-growing sports federations and invested heavily at the grassroots level.

When asked about the significance of such investments, he said: “We give them [athletes] an opportunity to compete under the name of the Kingdom, to shine and make sure there’s a future for them. Today we look at a holistic view of sports. We use it to change certain mindsets and restrictions within the Kingdom to make sure we can evolve within the industry and complete against leading countries.”

The Riyadh Chapter of the London Business School aims to increase engagement and opportunities for LBS alumni in the Kingdom and to develop stronger ties that help build a better future for the business community.

Co-presidents Majed Al Hugail and Faris Al Shareef expressed their delight in hosting Prince Abdulaziz for the first time by saying: “The webinar was very insightful to the elite group of LBS alumni both locally and internationally. It helped them further understand how the Ministry is reshaping the sports sector as part of Vision 2030.

“The session left many of the attendees with a great sense of appreciation of the Ministry’s support to the community, an area where stronger partnerships can potentially be explored for the country and region’s benefits.”

In line with new progressive government policies, a lot of attention and investment has geared towards the inclusion of women in sports on both the elite and amateur levels.

When asked by an audience member about this matter, the sports leader proudly replied by saying: “We’ve seen an increase of active women participation in sports by about 149% from 2015 till today. Only five years ago, women were not allowed to participate in the street but it’s a completely different ball game today.”

A testament to this great progress is the participation of 22 women’s national teams in competitive regional games across a wide range of sports in recent years, in addition to newly incepted Women’s Football League.

Among the topics discussed during the 1-hour long webinar was the Ministry’s journey towards the privatization of some of its assets.

Highlighting the significant role that the private sector contributes towards future growth and development, the Minister said: “The private sector is a fundamental aspect for the evolution of sports within the Kingdom and anywhere else in the world. We have to make sure that the platform is open for the private sector to come in and play its role in increasing the number of participants and to add the number of clubs within the Kingdom.”

He continued: “It is our role to provide the right regulatory process. Today we are ready with a platform to make sure that we can deliver on this for the private sector and for the public. This will add towards the evolvement and the development of sports within the Kingdom.”

Saudi Arabia’s successful hosting of high-profile sports events attracted thousands of locals and visitors; it now has bigger plans to cement its strong position in the global sports industry. Among these plans include bids for two of the continent’s most sought after competitions, the 2027 AFC Asian Cup and 2030 Asian Games.

When asked about the reason behind them, he was confident in his response highlighting that Saudi Arabia has celebrated multiples trophies and medals in the past, but this is the first time that they’re aiming to host the events.

“It is time to do so. It’s unheard of that you win a competition but don’t host it. Saudi should host these events and we are capable of hosting them as a nation. It is something that our people are very passionate about, they love it and follow it. It will showcase what Saudi can do on the Asian front.”

Prince Abdulaziz recognizes Saudi Arabia’s recent sporting achievements, but he remains humble on his mission to use sports as a tool to tell his country’s story to the world and build a healthier, more vibrant society capable of nurturing athletes who can compete on the elite level for many years to come.

Apr 20: Eight Indians, including two engineers, have died due to the novel coronavirus in Saudi Arabia, according to a media report on Sunday.

Mohammed Aslam Khan, an electrical engineer in Makkah, and Azmatullah Khan, an engineer at the Makkah Haram power station, have died due to the COVID-19, Saudi Gazette reported.

Aslam Khan, aged 51, who hailed from Meerut in Uttar Pradesh, was admitted to King Faisal Hospital, Makkah on April 3, following worsening of his condition after being infected with fever and throat pain.

He had been on ventilator for more than two weeks and breathed his last on Saturday night, the paper said.

Khan is survived by wife and a daughter and a son. His wife and children are under self-imposed home quarantine.

Azmatullah Khan, from Telangana, died of coronavirus on Friday.

Mujeeb Pukkottoor, a prominent Indian social worker and general secretary of Makkah chapter of Kerala Muslim Cultural Center, told the paper that the body of Khan was buried in Makkah on Sunday.

Khan, aged 65, had been working with Saudi Binladin Group for the last 32 years.

Fakre Alam, an employee at the Haram Project of Saudi Binladin Group in Makkah, died on Sunday due to infection, the paper said.

Barkt Ali Abdullatif Fakir, an electrical technician working in Medina, also died of coronavirus, it said.

According to the Saudi Ministry of Health’s daily report published on April 14, the number of coronavirus infected cases among workers of Saudi Binladin Group in various parts of the Kingdom stood at 117, and these included 70 cases in Makkah.

The first two Indian fatalities were reported from Medina and Riyadh earlier this month with the death of Shebnaz Pala Kandiyil (29) and Safvan Nadamal (41), both from Kerala.

Mohammed Sadiq, from Hyderabad, working in Jeddah and Suleman Sayyid Junaid (Maharashtra) are other Indians who died due to COVID-19 in the Gulf kingdom, the paper said.

Shebnaz from Panoor in Kannoor district died on April 3 and his body was buried in Medina on April 7. He came back to the Kingdom March 3 after his marriage in January.

Safvan, a taxi driver from Chemmad in Malappuram district, died on April 2 and was buried in Riyadh on April 8.

Dubai, Jun 9: Dubai's Emirates airline has begun laying off employees to reduce cost and save cash as the carrier looks to rightsize its workforce.

"We at Emirates have been doing everything possible to retain the talented people that make up our workforce for as long as we can. However, given the significant impact that the pandemic has had on our business, we simply cannot sustain excess resources and have to rightsize our workforce in line with our reduced operations. After reviewing all scenarios and options, we deeply regret that we have to let some of our people go," the spokesperson said in the statement.

Citing sources, Reuters and Bloomberg earlier reported that a majority of those being made redundant are cabin crew workers as well as a minority of its engineers and pilots, including those flew the Airbus A380.

"This was a very difficult decision and not one that we took lightly. The company is doing everything possible to protect the workforce wherever we can. Where we are forced to take tough decisions we will treat people with fairness and respect. We will work with impacted employees to provide them with all possible support," said the statement.

The spokesperson, however, didn't disclose how many employees are being made redundant in this latest round of rightsizing the workforce.

Emirates on Sunday confirmed that it extended the period of reduced pay for its staff for another three months till September. It had previously reduced basic wages by 25 to 50 per cent for three months from April, with junior employees exempted.

The airline had employed around 60,000 people at the end of its 2019-20 financial year.

Saj Ahmad, chief analyst at StrategicAero Research, said the announced job cuts at Emirates will likely not be the last given the unprecedented damage that Covid-19 has had not just on air travel, but on the entire aviation industry as a whole.

"Emirates' massive international network means that job reductions were always a last resort option as the company staves off cash burn and expenses at a time when revenues are dried up. While Emirates SkyCargo is enjoying a resurgence in activities, the reality is that this income will never offset the lost money from passenger operations," he added.

"Whilst some salary reduction schemes have prevented bigger job cuts for now, the absence of a cure or medicinal suppressant of Covid-19 means that air travel is unlikely to even reach pre-9/11 levels within 3-5 years, let alone pre-Covid-19 levels in that same time period. For that reason, Emirates' reduction in headcount is necessary to stay competitive, agile and be ready for when air travel can resume with a degree of normalcy that we have been accustomed to for decades," said Ahmad.