Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Thank u raj. Wish u all the best in your study and search for truth. May Allah give u hidaya.
I had given link for second answer but it wasnt posted. Check this out https://islamqa.info/en/118698
Or \118698: Consensus that the Earth is round\" in google or islamqa.com"
Mohammed thank u for one answer. According to all religion. The best religion is islam without a doubt. I started studying islam. After eating halal and non halal meat i cooked them both. Non halal meat is hard not that tasty. Halal meat was juicy soft and delicious
Sai baba. Says sab ka maalik ek hain. But people started worshiping him.
Dear Raj, It's not stoning the devil . There is nothing in Islam called stoning the devil. It's called Ramyul Jamarah in Arabic which means throwing the pebbles. This is done to symbolize the three places where Prophet Ibrahim was approached and tempted by Satan to turn away from Allaah's command.
There is no devil there and every Muslim knows that.
Mr. Raj...
By knowing answer to only two questions , do not change your religion...first study know about creator , and think whether you worshipping Him or not ? then try to know which religion presents true qualities of creator , after that you may go for change...
regarding pelting stone , no muslim is worshiping stone as hindu religion..those worship , they never throw stone at them but they pour milk & flower on them with 'aastha'... mena stoning is a symbolic ritual remembering stoning of prophet Abraham (PBUH) to devil , when it prevent Abraham (PBUH) of sacrifice...
Mujahid.
Is the devil stone. Man made. Or who made it.
Mr mujahid.
Quran 79:30. It says he expanded the earth. No where does it says it is egg shaped. I downloaded quran app in english translation.
No translator says so. Where did u get it.
Where is the point ? We are not worshipping that stone, rather its symbolic representation that we follow the commandment of Allah SWT.
Stoning it remembers us the our forefathers, and its strengthen our belief.
Where did you find Islam tels earth is round? U got wrong information.
Quran clearly explain the shape of the earth.
“And the earth, moreover, hath He made egg shaped.”
[Al-Qur’an 79:30]
The Arabic word for egg here is dahaahaa1 which means an ostrich-egg. The shape of an ostrich-egg resembles the geo-spherical shape of the earth. Thus the Qur’an correctly describes the shape of the earth, though the prevalent notion when the Qur’an was revealed was that the earth was flat.
Universe 12.5 billion years ,earth 4.5 billion years,black stone and stoning the devil 1400yrs.How many more years you guys need to get rid of the devil.Please don't get duped by the mullahs and be brain washed,realize, repent,and wash of your sins,follow a dharma that is a way of life and attain moksha.
Its just a stone. Where is the devil. Same as we hindu. Worship stone we think god exists in the stone we created. Tum kare to chamatkar. Hum kare thi balatkaar.
And if u show me earth is round in islam.
If i get a these 2 answers iam ready to convert to islam.
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