5 things Indian men do to look handsome

April 7, 2013

Women are not alone in this! Men also do care immensely about their looks and indulge in elaborate grooming rituals to enchant women.

They spend ridiculous amounts of time studying their reflection in the mirror from various angles, and prefer to keep themselves abreast of the latest skincare products among other toiletries on the market. Some even love hitting the salon or spa for a luxuriant facial rounded up with a manicure and pedicure. From cosmetic treatments, using hair removal creams to even shaping eyebrows, men have all this and more on their to-do list to get handsomer than their peers.

look_handsome

Here we list down a few very obvious things Indian men do to make heads turn.

Men USE fairness cream

Every man has used or continues to use fairness cream to get fairer, and that is an undisputed truth. Inspired by Bollywood heroes, many Indian men lead themselves to believe that good looks are all about having fair skin! The television does its bit by hawking men's fairness cream every half an hour, indicating just how huge the Indian grooming market is turning, and how nuts Indian men are about fair complexion. Taking care of your skin and body is a good thing but if you are totally obsessed about having fair skin and think it's manly in any way, you need to reconsider.

Men SHAVE their hairy chests

Remember Bollywood of 80s and 90s when romanticheroes like Anil Kapoor, Akshay Kumar and Salman Khan flaunted their chests through transparent unbuttoned shirts revealing a sprinkling of hair to impress the heroin and subsequently millions of fans all over the world. But times have changed, and women are now falling for the clean-shaven look with cult-like passion. So, hairy bodies have given way to smooth, shiny, ribbed and leaner physiques, and the craggy macho look has been replaced by a metrosexual, boy-next-door appearance that makes them more trusting, and at the same time, seductive. And of course taking cue from Bollywood icons like Hrithik Roshan, John Abraham, Shahid Kapur, and not to mention Salman Khan, who has transformed himself with time, Indian men have started taking grooming more seriously than ever, and are going hammer and tongs to bare chiseled, hair-less torsos akin to their on-screen idols'.

Men WANT muscles and more muscles

Going to the gym is a great practice for a fitter and toned body, but some men mistake them for a factory to pile up muscles. More often than not they pick workouts that only muscles up their biceps while letting the rest of the body lie in neglect. Result: bizzare bulged biceps and a shapeless and awkwardly thin lower body especially calves. So, workout to look good, but don't convert yourself into a muscle shop!

Men LOVE manicures and pedicures

They can't help complain about how women spend the better part of their waking hours before a mirror. But men are not left far behind in the race to look attractive. They like never before have become picky about their salons, love giving a hard time to their hairdressers, and prefer a manicure and pedicure session at the spa over an afternoon of tennis at the club. That's how serious grooming is for them.

Men STRAIGHTEN their hair

Like women who spend a fortune getting their hair straightened, smoothened, re-bonded, and what have you, men too have taken a shine to poker straight, non-messy hair that they can gather up into a pigtail or leave it open. Debunking the cliche that long, shiny locks are solely a woman's domain, some men have even gone ahead to own their personal hair straighteners which they use from time to time depending on the occasion.

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Agencies
May 23,2020

Food with high water content is highly prescribed by doctors to stay hydrated during the summers, a season that summons a wave of soaring temperatures, higher than 40-degrees.

A much-loved fruit in India, apples are hydrating heros' in such a situation. A heatwave can affect human health in a varied manner and to maintain ideal body temperature in this soaring summer, one must remain adequately hydrated, be protected from the sun and maintain hygiene.

Working professionals and people who must step out in summers, are prone to the heatwave impact. Pediatric experts and doctors agree on the benefits of drinking water and eating fruits, especially, apples. 'An apple a day, keeps the doctor away' is true as they are rich in a number of vitamins with great anti-inflammatory benefits and many other essential minerals. Washington Apple Commission spells how apples can prove to be a summer-friendly fruit.

People often don't realise the danger of exposing themselves to extreme heat. Older adults, young children, and people with chronic illnesses are most at greater risk for serious problems. The nutrition benefits of apples may help not only in avoiding such illnesses but may also protect against many such conditions.

As popular as apples are as a fruit, they are enriched in antioxidants, dietary fibers, vitamins and a range of other nutrients that are greatly beneficial in maintaining good health. The fruit is rich in soluble fibers which may help prevent several health conditions and may lower the risk of major diseases such as heat strokes, diabetes and cancer.

The soluble fiber also promotes weight loss and improves gut health. The prebiotic effects of apples help feed the good bacteria in the gut, thus, improving digestion.

Apples are made of 85 percent water and contain vitamins, fibres and antioxidants. A high fibre content is a particularly beneficial property of apples, as improper digestion is a major health concern in the tropical climatic region. Apples are also enriched in antioxidants that help protect the lungs from oxidative damage and help oxygen flow through the blood.

Apple-based recipes

Make interesting snacks, dessert, beverages and savoury meals with this miraculous fruit during summers.

Salted apple caramel galette

Caramel apples get a grown-up makeover with this Salted Caramel Apple Galette. Warm, gooey, and delicious, this pastry is loaded with apples and homemade caramel. It's a sophisticated take on a childhood favorite and since it's easier to make than pie, it's perfect for summer get-togethers.

Caramel apple pie ice-cream sandwiches

Nothing is better at a cookout on a warm day than a cold, refreshing ice cream sandwich. In Caramel Apple Pie Ice Cream Sandwiches, the comforting flavor of apple pie is recreated in a creamy frozen banana-based ice cream studded with apple and date pieces. Then that scoop of ice cream is sandwiched between two pieces of no-bake cinnamon oat cookie dough.

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Agencies
March 25,2020

The practice of washing your hands for 20 seconds is one of the best preventive measures you can take to avoid the spread of any virus including coronavirus as recommended by the WHO.

The modern day concept of handwashing was introduced by Hungaraian doctor Ignaz Semmelweis, in 19-th century Vienna. Semmelweis proposed the practice of washing hands with chlorinated lime solutions in 1847 while working in the city's general hospital.

Decades later, in the modern times too the practise has not lost it's relevance. To connect with savvy consumers the message is being sent through social media? But social media can also be a dark place where misinformation is rampant; consumers can end up being misguided and compromised on sensitive issues like health and hygiene.

Dettol, recently kickstarted its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety.

Commenting on the same, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer's mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner.

"I personally would like to encourage more and more people to join this global health & hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time."

He further said, "Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign."

The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood's popular celebrities like Kartik Aaryan and Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.

The challenge has witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign.

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News Network
February 26,2020

New York, Feb 26:  A new wearable sensor that works in conjunction with artificial intelligence (AI) technology could help doctors remotely detect critical changes in heart failure patients days before a health crisis occurs, says a study.

The researchers said the system could eventually help avert up to one in three heart failure readmissions in the weeks following initial discharge from the hospital and help patients sustain a better quality of life.

"This study shows that we can accurately predict the likelihood of hospitalisation for heart failure deterioration well before doctors and patients know that something is wrong," says the study's lead author Josef Stehlik from University of Utah in the US.

"Being able to readily detect changes in the heart sufficiently early will allow physicians to initiate prompt interventions that could prevent rehospitalisation and stave off worsening heart failure," Stehlik added.

According to the researchers, even if patients survive, they have poor functional capacity, poor exercise tolerance and low quality of life after hospitalisations.

"This patch, this new diagnostic tool, could potentially help us prevent hospitalizations and decline in patient status," Stehlik said.

For the findings, published in the journal Circulation: Heart Failure, the researchers followed 100 heart failure patients, average age 68, who were diagnosed and treated at four veterans administration (VA) hospitals in Utah, Texas, California, and Florida.

After discharge, participants wore an adhesive sensor patch on their chests 24 hours a day for up to three months.

The sensor monitored continuous electrocardiogram (ECG) and motion of each subject.

This information was transmitted from the sensor via Bluetooth to a smartphone and then passed on to an analytics platform, developed by PhysIQ, on a secure server, which derived heart rate, heart rhythm, respiratory rate, walking, sleep, body posture and other normal activities.

Using artificial intelligence, the analytics established a normal baseline for each patient. When the data deviated from normal, the platform generated an indication that the patient's heart failure was getting worse.

Overall, the system accurately predicted the impending need for hospitalization more than 80 per cent of the time.

On average, this prediction occurred 10.4 days before a readmission took place (median 6.5 days), the study said.

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