Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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Comments
Totally comdemenable situatation, at Kottara chawki Criminal Killer from {Kadapu} kerala Uppala and Kunjuttur, all very young boys ,here in natakel Sangi Criminal Jihadi came from Sullia, you people understand all these safroon criminal leaders understand their utterely defetables forth comming election, Yeddianna and shobakka behind all these, no worries we will produce more and mor, Criminilising the holy land of Hindustan they have t have to pay for ever.
Jai Hoo Siddanna
Jai hoo Raianna.
Dear Bro...
Being a Muslim, lets not drag the Issue much. Yes we all agree it is a criminal act of couple of men who want to disturb the peace in society. We as muslims, try our best to teach them islamic way of handling it. Do u know the Hadees of where a Yahudi is given shelter in the mosque by Rasool ( S.A. ) and the next day morning, he urinated in Masjid and went. But our Rasool S.A. asked sahaba to clean the floor by pouring water on them and asked not to harm the yahudi who urinated there. Lets be the followers of this Great Rasool and lets not make fitna in the society just becoz few are doing some crime.
The place called SULIA is the second HQ of criminal RSS. Dept must trap thier all telecom round the clock and smash this evil from the base. Due to last weeks criminal goonda giri TWO innocents lost their life and whole Mangloreans still with that pain. Beside these desh drohi still stick with their anti communal activity. Now they will create more and more by sponsored goonda giri. SInce the State Govt and our Police Dept are with thier strict action these criminals never succeed much. Public must catch and puch from top to bottom first and hand over to police.
The main culprits behind this are our elected TWO criminal back ground politicians.
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