How BJP's online campaign proved vital for success

May 20, 2014

New Delhi, May 20: With the BJP registering a thumping victory in the general election, significant credit goes to the party's online campaign to tap the general psyche by connecting with millions of youngsters.
modionlineVikas Pandey, a 30-year-old software architect, headed the social media campaigns like "I Support Namo" on Facebook and Twitter, as a volunteer for the Rashtriya Swayamsevak Sangh (RSS), the Bharatiya Janata Party (BJP) and the then prime ministerial candidate Narendra Modi.
He said the credit for such success should be shared by countless volunteers, mainly students and retired people.
Son of Gorakhpur mayour and BJP leader Dr. Satya Pandey, he said he involved himself with the political campaigning after meeting Modi in 2010. During this first meeting Modi asked him to make better use of the social media for the party's political success. Since then he started devoting his professional expertise as a 'swayamsewak' (RSS volunteer), without any fees for person or his fellow volunteers' services.
Pandey said the social media played a vital role in the current election in not only getting the BJP's desired message across but also influencing the public imagination at large to vote.
"Though Facebook was our main focus, we also got many volunteers from Twitter and Google+," Pandey said.
Asked whose baby the online campaign was, Pandey said he felt inspired by the Aam Aadmi Party's success in the 2013 Delhi assembly elections to turn the tables by getting non- partisan, self-motivated volunteers from the social media.
The rest was the team's dedication and determination for success.
"Our target was the middle and the upper middle class," Pandey said.
Due to these people, he said, "our team of volunteers could bypass non-favourable or negative views expressed in the mainstream media against the BJP or Modiji to reach out to voters directly".
"On Facebook, we have pages like 'I Support Namo', 'SanghParivar.Org', 'RSS', among others with over 45 lakh (4.5 million) likes. On Youtube, we started Narendra Modi's official Youtube channel, now India's most popular online political channel. And the 'I Support Namo' channel, which is now India's second most popular.
"On Twitter, I run many IDs such as @sanghparivarorg and @isupportnamo with more than 1.5 lakh followers," he said.
Asked about the secret of such an effective campaign in the polls, Pandey said it was all about "smart planning and team work, and in-depth knowledge of technology".
Since Facebook has an estimated 90 million members in India and Twitter has 30 million from India, he said they played a huge role in the polls.
The "I Support NaMo" page on Facebook now has over 23.5 lakh likes and its posts are read by over 2.5 crore people per week at times, "which is more than most of the newspaper readers", Pandey noted.
Pandey also worked during the Delhi assembly polls.
He said he has worked with various cells of the BJP in several state elections in the past."I created various ideology-related groups on Orkut with over 500,000 members in 2008," Pandey said.
Asked about the number of people involved in the NaMo campaign, he said: "We provided thousands of volunteers to the 'Vote for India Mission 272+' through social media networking in Delhi, Ghaziabad, Noida, Faridabad and Gurgaon and reached out to around 1.5 lakh voters.
"Our volunteers reached out to one lakh voters in Mumbai, to 20,000 voters in Shimla, to 50,000 voters in Pune, and to around 50,000 voters in Varanasi in the last one month."
Pandey, who dedicated the success to his team of volunteers, said that though activities on the ground have stopped, "future communications will be maintained so that they help spread the good work done by the government and even help in upcoming state elections".

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News Network
April 11,2020

New Delhi, Apr 11: With 40 deaths and 1,035 new COVID-19 cases in the last 24 hours, India on Saturday witnessed a sharpest ever increase in coronavirus cases, taking the tally of the infected people in the country to 7,447, as per the Ministry of Health and Family Welfare on Saturday.

According to the official data, among 7447 COVID-19 positive cases, 6,565 are active cases and 643 are cured, discharged and migrated and 239 patients who have succumbed to the virus.

Maharashtra has reported the highest number of cases in the country which stands at 1,574, including 188 cured and discharged and 110 deaths, followed by Tamil Nadu with 911 corona positive cases.

On the other hand, the national capital has reported 903 cases, which include 25 recovered cases and 13 deaths.

While 553 have detected positive for the infection in Rajasthan, Telangana has 473 corona cases and Chhattisgarh and Chandigarh have reported 18 cases each.

Uttar Pradesh and Haryana, that borders the national capital, has 431 and 177 cases, respectively.
Kerala, which reported India's first coronavirus case, has 364 confirmed cases.

The newly carved union territories -- Ladakh and Jammu and Kashmir--- have 15 and 207 cases, respectively.

The least number of COVID-19 cases have reported from the northeast region of the country. While Arunachal Pradesh, Mizoram, and Tripura have only 1 corona positive case, Assam has 29 people infected with the virus, which is the highest in the region.

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News Network
February 29,2020

New Delhi, Feb 29: India’s economy expanded at its slowest pace in more than six years in the last three months of 2019, with analysts predicting further deceleration as the global Covid 19 coronavirus outbreak stifles growth in Asia’s third-largest economy.

The gross domestic product (GDP) data released yesterday showed government spending, private investment and exports slowing down, while there is a slight upturn in consumer spending and improvement in rural demand lent support.

The quarterly figure of 4.7% growth matched the consensus in a Reuters poll of analysts but was below a revised - and greatly increased - 5.1% rate for the previous quarter.

The central bank has warned that downside risks to global growth have increased as a result of the coronavirus epidemic, the full effects of which are still unfolding.

Prime minister Narendra Modi’s government has taken several steps to bolster economic growth, including a privatisation push and increased state spending, after cutting corporate tax rates last September.

In its annual budget presented this month, the government estimated that annual economic growth in the financial year to March 31 would be 5%, its lowest for last 11 years.

Modi’s government is targeting a slight recovery in growth to 6% for 2020/21, still far below the level needed to generate jobs for millions of young Indians entering the labour market each month.

The annual GDP figure for the September quarter was ramped up from an earlier estimate of 4.5%, while the April-June reading was similarly lifted to 5.6% from 5%, data released by the Ministry of Statistics showed on Friday.

Capital Investment Drop

In the December quarter, private investment grew 5.9%, up from 5.6% in the previous quarter, while government spending rose by 11.8%, against 13.2% in the previous three months.

However, corporate capital investment contracted by 5.2% after a 4.1% decline in the previous quarter, indicating that interest rate cuts by the central bank have failed to encourage new investment. Manufacturing, meanwhile, contracted by 0.2%.

“It appears growth slowdown is not just cyclical but more entrenched with consumption secularly joining the slowdown bandwagon even as the investment story continues to languish,” said Madhavi Arora of Edelweiss Securities in Mumbai.

Many economists said that the government stimulus could take four to six quarters of time before lifting the economy and the impact of those efforts could be outweighed by the global fallout from the coronavirus epidemic that began in China.

“The coronavirus remains the critical risk as India depends on China for both demand and supply of inputs,” said Abheek Barua, chief economist at HDFC Bank.

Indian shares sank on Friday for a sixth session running, capping their worst week in more than a decade. The NSE Nifty 50 index shed 7.3% over the week, while the Sensex dropped 6.8%, the worst weekly declines since the 2008-09 financial crisis.

Separately, India’s infrastructure output rose 2.2% year on year in January, data showed on Friday.

A spike in inflation to a more than 5-1/2 year high of 7.59% in January is expected to make the RBI hold off from further cuts to interest rates for now, while keeping its monetary stance accommodative.

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News Network
June 1,2020

New Delhi, Jun 1: India's COVID-19 tally on Monday witnessed its highest-ever spike of 8,392 cases, while 230 more deaths related to the infection were also reported in the last 24 hours, according to the Union Ministry of Health and Family Welfare (MoHFW).

The total number of coronavirus cases in the country now stands at 1,90,535 including 93,322 active cases, 91,819 cured/discharged/migrated and 5,394 deaths.

COVID-19 cases in Maharashtra continue to soar with the number reaching 67,655. Tamil Nadu's coronavirus count stands at 22,333 while cases in Delhi the number has reached 19,844

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