How BJP's online campaign proved vital for success

May 20, 2014

New Delhi, May 20: With the BJP registering a thumping victory in the general election, significant credit goes to the party's online campaign to tap the general psyche by connecting with millions of youngsters.
modionlineVikas Pandey, a 30-year-old software architect, headed the social media campaigns like "I Support Namo" on Facebook and Twitter, as a volunteer for the Rashtriya Swayamsevak Sangh (RSS), the Bharatiya Janata Party (BJP) and the then prime ministerial candidate Narendra Modi.
He said the credit for such success should be shared by countless volunteers, mainly students and retired people.
Son of Gorakhpur mayour and BJP leader Dr. Satya Pandey, he said he involved himself with the political campaigning after meeting Modi in 2010. During this first meeting Modi asked him to make better use of the social media for the party's political success. Since then he started devoting his professional expertise as a 'swayamsewak' (RSS volunteer), without any fees for person or his fellow volunteers' services.
Pandey said the social media played a vital role in the current election in not only getting the BJP's desired message across but also influencing the public imagination at large to vote.
"Though Facebook was our main focus, we also got many volunteers from Twitter and Google+," Pandey said.
Asked whose baby the online campaign was, Pandey said he felt inspired by the Aam Aadmi Party's success in the 2013 Delhi assembly elections to turn the tables by getting non- partisan, self-motivated volunteers from the social media.
The rest was the team's dedication and determination for success.
"Our target was the middle and the upper middle class," Pandey said.
Due to these people, he said, "our team of volunteers could bypass non-favourable or negative views expressed in the mainstream media against the BJP or Modiji to reach out to voters directly".
"On Facebook, we have pages like 'I Support Namo', 'SanghParivar.Org', 'RSS', among others with over 45 lakh (4.5 million) likes. On Youtube, we started Narendra Modi's official Youtube channel, now India's most popular online political channel. And the 'I Support Namo' channel, which is now India's second most popular.
"On Twitter, I run many IDs such as @sanghparivarorg and @isupportnamo with more than 1.5 lakh followers," he said.
Asked about the secret of such an effective campaign in the polls, Pandey said it was all about "smart planning and team work, and in-depth knowledge of technology".
Since Facebook has an estimated 90 million members in India and Twitter has 30 million from India, he said they played a huge role in the polls.
The "I Support NaMo" page on Facebook now has over 23.5 lakh likes and its posts are read by over 2.5 crore people per week at times, "which is more than most of the newspaper readers", Pandey noted.
Pandey also worked during the Delhi assembly polls.
He said he has worked with various cells of the BJP in several state elections in the past."I created various ideology-related groups on Orkut with over 500,000 members in 2008," Pandey said.
Asked about the number of people involved in the NaMo campaign, he said: "We provided thousands of volunteers to the 'Vote for India Mission 272+' through social media networking in Delhi, Ghaziabad, Noida, Faridabad and Gurgaon and reached out to around 1.5 lakh voters.
"Our volunteers reached out to one lakh voters in Mumbai, to 20,000 voters in Shimla, to 50,000 voters in Pune, and to around 50,000 voters in Varanasi in the last one month."
Pandey, who dedicated the success to his team of volunteers, said that though activities on the ground have stopped, "future communications will be maintained so that they help spread the good work done by the government and even help in upcoming state elections".

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News Network
May 18,2020

New Delhi, May 18: With the highest-ever spike of 5,242 new cases in last 24 hours, the total number of positive COVID-19 cases in India reached 96,169 on Monday, according to the Ministry of Health and Family Welfare.

With 157 deaths reported in the last 24 hours, the death toll has risen to 3,029, as per the latest update by the ministry.

Out of the total number of cases, 36,824 have been cured/discharged/migrated.

This comes a day after the nationwide lockdown, imposed as a precautionary measure to contain the spread of COVID-19, was extended till May 31.

Maharashtra remains the worst-affected state due to the virus with 33,053 cases, including 1,198 deaths. It is followed by Gujarat (11,379), Tamil Nadu (11,224) and Delhi (10,054).

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News Network
February 26,2020

Feb 26: In his first reaction to incidents of violence in Delhi which have left at least 20 people dead, Prime Minister Narendra Modi on Wednesday appealed for peace and brotherhood, and said he has held an extensive review of the prevailing situation in various parts of the national capital.

He also said it was important that calm and normalcy was restored at the earliest.

“Had an extensive review on the situation prevailing in various parts of Delhi. Police and other agencies are working on the ground to ensure peace and normalcy,” Modi tweeted.

Stressing that peace and harmony are “central to our ethos”, Modi said, “I appeal to my sisters and brothers of Delhi to maintain peace and brotherhood at all times.”

At least 20 people have been killed since Sunday in communal violence in Northeast Delhi, triggered after clashes between pro and anti-CAA protestors over the Citizenship (Amendment) Act.

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News Network
January 17,2020

New Delhi, Jan 17: Airports in Srinagar and Jammu are to be “immediately” brought under the security cover of the CISF in view of the arrest of DSP Davinder Singh, a Jammu and Kashmir government order has said.

The two sensitive airports are to be “handed over” to the CISF by January 31, the order of the Jammu and Kashmir Home Department to the Director General of Police (DGP) said.

“This issue (CISF security at Srinagar and Jammu airports) has acquired immediacy in view of the recent developments relating to the arrest of Davinder Singh, DSP airport security, for trying to assist militants to travel to other parts of the country,” the order issued on Wednesday said.

Police had arrested Singh, a deputy superintendent of police, at Mir Bazar in Jammu and Kashmir’s Kulgam district on Saturday, along with Hizbul Mujahideen terrorists Naveed Baba and Altaf, besides a lawyer who was operating as an overground worker for terror outfits.

The two airports are guarded by the CRPF and the J-K Police at present.

The Union government had last year decided that the Central Industrial Security Force (CISF) will be handed over security of these two airports along with the one in Leh in view of their sensitive and strategic location and the threats it faced related to possible terrorist and hijack attempts.

CISF is the national civil aviation security force and at present it guards 61 airports including the ones at Delhi and Mumbai.

News agency had on January 13 reported that the Union home ministry sanctioned about 800 personnel to the CISF in order to take over security duties at the three airports of the newly created Union Territories of Jammu and Kashmir and Ladakh.

As per the original plan, the CISF was to take over Jammu airport by next month and the Srinagar and Leh airports after the spell of severe cold ends.

However, officials said, keeping in mind the arrest of the DSP and his alleged links, the latest order has been issued which also directs the J-K Police to make arrangements for accommodation, transport and other logistical requirements of the armed contingent of the CISF on a quick basis.

Once inducted at the most-sensitive Srinagar airport, the CISF will secure access control at both city and air side (tarmac area) while the CRPF will be responsible for securing the outer periphery. At the Jammu airport, the peripheral security duties will be rendered by the JK Police.

An assortment of surveillance and security gadgets like CCTVs, observation monitors, hand-held metal detectors, bullet-proof patrol vehicles and bomb detection and disposal equipment are also being provided by the airport operator, the Airports Authority of India (AAI), to the CISF.

The Union government sometime back made it clear that CISF will be the only civil airports guarding force and all such facilities in the country will be gradually brought under its command to bolster aviation security and tighten anti-terror and anti-hijack protocols.

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