Humans turning Earth into 'plastic planet': study

Agencies
July 22, 2017

Los Angeles, Jul 22: Humans have created 8.3 billion metric tonnes of plastics since early 1950s, and most of it now resides in landfills or the natural environment, a study has found.plasticplanet

Researchers, including those from the University of Georgia (UGA) in the US, found that by 2015, humans had generated 8.3 billion metric tonnes of plastics, 6.3 billion tonnes of which had already become waste.

Of that total waste, only 9 per cent was recycled, 12 per cent was incinerated and 79 per cent accumulated in landfills or the natural environment, researchers said.

If current trends continue, roughly 12 billion metric tonnes of plastic waste will be in landfills or the natural environment by 2050, they said.

"Most plastics do not biodegrade in any meaningful sense, so the plastic waste humans have generated could be with us for hundreds or even thousands of years," said Jenna Jambeck, associate professor of engineering at UGA.

"Our estimates underscore the need to think critically about the materials we use and our waste management practices," said Jambeck.

The scientists compiled production statistics for resins, fibres and additives from a variety of industry sources and synthesised them according to type and consuming sector.

Global production of plastics increased from 2 million metric tonnes in 1950 to over 400 million metric tonnes in 2015, according to the study published in the journal Science Advances, outgrowing most other human-made materials.

Notable exceptions are materials that are used extensively in the construction sector, such as steel and cement.

However, while steel and cement are used primarily for construction, plastics' largest market is packaging, and most of those products are used once and discarded.

"Roughly half of all the steel we make goes into construction, so it will have decades of use - plastic is the opposite," said Roland Geyer, associate professor at University of California, Santa Barbara (UCSB).

"Half of all plastics become waste after four or fewer years of use," said Geyer.

The pace of plastic production shows no signs of slowing. Of the total amount of plastics produced from 1950 to 2015, roughly half was produced in just the last 13 years.

"What we are trying to do is to create the foundation for sustainable materials management," Geyer said.

"Put simply, you can not manage what you do not measure, and so we think policy discussions will be more informed and fact based now that we have these numbers," said Geyer.

The same team of researchers led a 2015 study published in the journal Science that calculated the magnitude of plastic waste going into the ocean. They estimated that 8 million metric tonnes of plastic entered the oceans in 2010.

"There are people alive today who remember a world without plastics," Jambeck said.

"But they have become so ubiquitous that you can't go anywhere without finding plastic waste in our environment, including our oceans," said Jambeck.

The researchers cautioned that they do not seek the total removal of plastic from the marketplace, but rather a more critical examination of plastic use and its end-of-life value.

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News Network
January 17,2020

New Delhi, Jan 17: E-commerce major Amazon on Friday said it plans to create one million new jobs in India over the next five years through investments in technology, infrastructure and its logistics network.

These jobs are in addition to the seven lakh jobs Amazon's investments have enabled over the last six years in the country.

"Amazon plans to create one million new jobs in India by 2025," the company said in a statement, adding that the jobs - created both directly and indirectly - will be across industries, including information technology, skill development, content creation, retail, logistics, and manufacturing.

Amazon.com Inc chief Jeff Bezos had on Wednesday announced USD 1 billion (over Rs 7,000 crore) investment in India to help bring small and medium businesses online and committed to exporting USD 10 billion worth of India-made goods by 2025.

"We are investing to create a million new jobs here in India over the next five years," Bezos said.

"We’ve seen huge contributions from our employees, extraordinary creativity from the small businesses we've partnered with, and great enthusiasm from the customers who shop with us—and we’re excited about what lies ahead," Bezos added.

India has prioritised job creation and skilling initiatives – including the training of more than 400 million people by 2022 – in rural and urban areas.

"Amazon’s job creation commitment and investment in traders and micro, small and medium enterprises (MSMEs) complement this social inclusion and social mobility efforts by creating more opportunities for people in India to find employment, build skills, and expand entrepreneurship opportunities," the statement said.

The new investments will help to hire talent to fill roles across Amazon in India, including software development engineering, cloud computing, content creation, and customer support.

Since 2014, Amazon has grown its employee base more than four times, and last year inaugurated its new campus building in Hyderabad – Amazon’s first fully-owned campus outside the United States and the largest building globally in terms of employees (15,000) and space (9.5 acres).

The investments will also help in expanding growth opportunities for the more than 5,50,000 traders and micro, small, and medium-sized businesses – including local shops – through programs like Saheli, Karigar, and “I Have Space”.

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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Agencies
January 20,2020

Washington D.C., Jan 20: An American bride asked for money from her invitees so that they can be on the 'exclusive guest list'.

Weddings can be surely expensive. But is it feasible for one to charge the guests to make up for the expenses?

According to Fox News, that is exactly what happened in a recent American wedding. A 19-year-old shared on Reddit that her cousin was getting married on Sunday and announced that she would charge 50 dollars to those who wanted to attend her wedding.

"She said that they can Venmo her money so there won't be no [sic] problems and everyone who paid will be added onto the 'exclusive guest list' which basically means you won't have to wait in line while other guests pay," wrote the user named DaintySheep.

While she refused to pay for entry into her cousin's wedding the bride-to-be contacted the elders in the family which ended up in an embarrassing situation.

"She wanted to get the money she spent on her special day back. I told her I wouldn't be able to come because this was outrageous and that I wish her well on her special day. She contacted my aunt and my aunt called me cheap and rude. My parents offered to pay for my entry, but I refused," continued the disheartened girl.

While in almost every nook and cranny of the world gifting the bride-groom with money is a tradition, asking for money from friends and family to replenish the money spent on a wedding is can be said to be a rare scenario.

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