I got angry when I watched 'Lipstick Under My Burkha': Ekta

Agencies
July 4, 2017

New Delhi, Jul 4: Producer Ekta Kapoor has said she came up with a "sassy promo" for "Lipstick Under My Burkha" as she wanted the film to reach out to wider audiences rather than being confined to the art film zone.Ekta

The movie hit a roadblock with the Central Board of Film Certification (CBFC) soon after Ekta came onboard as a distributor but it only strengthened her desire to take the movie to the masses.

"The film made me angry. I saw the film and realised we really live in a world where as women we are not allowed to do or say anything. Here was this entertaining movie that spoke about what I think. Why didn't I think of it? I loved it," Ekta, 42, told PTI in an interview.

She came onboard the project when it had already hit a roadblock. Jha called her to watch the film and asked whether she would like to distribute and she immediately agreed.

"I decided to distribute this movie knowing that I might not earn profits. Then I was hoping we would get a certificate and that's when it landed into a soup with the censor board."

The board was criticised for being regressive by refusing certification to 'Lipstick...' as the film was "lady-oriented".

The makers approached the Film Certification Appellate Tribunal (FCAT), which directed the CBFC to certify the film with few cuts.

After the film was cleared for release, Ekta's team came up with an edgy poster of the film, which depicts a woman showing her middle finger.

"I thought, will this be an 'artie' movie that 200 people will watch or a film where I'll get more and more women to see it? So, we got a sassy promo out, edgy as hell with great Hindi 'masala' music and have more women pay attention to it. I felt this was the way to go forward."

As someone who has produced shows on TV before venturing into cinema, Ekta understands the duality of the audiences in India.

"'Hamare khaane ke daant aur, dikhane ke daant aur hain'. What I say in front of my parents, I won't repeat the same with my friends. And we are okay with it.

"This is our society, this is how we've been brought up. But it doesn't mean I don't like discussing such topics. It means I will take up these issues in a different medium at the right time."

Ekta said lipstick, as a symbol, had less to do with vanity and more to do with freedom of choice.

"When you wear lipstick for vanity, it makes you look good. A lot of women say they wear lipstick when they want to feel good. I read somewhere 'there is nothing that a right shade of lipstick can't fix'. So many acts by us are a form of rebellion."

Spilling details about the first scene of the film, Ekta said one of the characters goes to a shop and steals a lipstick. "For me, that scene translates into a choice that she was not allowed to make. So she had to steal away that one thing."

Directed by Alankrita Shrivastava, "Lipstick..." has a stellar cast in Ratna Pathak Shah, Konkona Sensharma, Aahana Kumra, Plabita Borthakur, Sushant Singh and Vikrant Massey. The film releases on July 28.

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News Network
June 9,2020

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

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News Network
May 10,2020

Mumbai, May 10: Nearly a month after recovering from the coronavirus, actor Zoa Morani says she has donated her blood plasma to do her bit in helping the patients currently suffering from the novel virus. The actor, who was quarantined and kept under medication in April, also urged those who have recovered from COVID-19 to donate their plasma.

"Donated my blood today for the Plasma therapy trials at Nair hospital. It was fascinating! Always a silver lining I suppose. The team there was so enthusiastic and careful. There was a general physician on standby just incase of emergency and the equipment brand new and safe (sic)," Zoa wrote on Instagram on Saturday.

She thanked the doctors for taking care of her and hoped patients benefit from the donation.

"All #Covid19 recovered people can be a part of this trial, to help others covid patients recover! I hope this works #IndiaFightsCorona. They even gave me a certificate and Rs 500. Wont lie, I felt super cool today (sic)," she added.

Zoa, along with her sister Shaza and father, producer Karim Morani had tested positive for coronavirus in April. All three were discharged from the hospital after testing negative last month.

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News Network
July 23,2020

Mumbai, Jul 23: Mumbai Police will soon issue summons to actor Kangana Ranaut to record her statement in connection with the case related to the suicide of actor Sushant Singh Rajput, officials said on Thursday.

A day after Sushant Singh Rajput's suicide, Kangana Ranaut had released a two-minute video speaking highly of the deceased actor and accusing certain sections of the film industry of not acknowledging the star's talent.

She had also said that some of the last social media posts by the actor made it evident that he was struggling to survive in the industry.

According to the police, statements of 39 people, including film critic Rajeev Masand, director-producer Sanjay Leela Bhansali, and filmmaker Aditya Chopra have been recorded in the investigation so far.

The Mumbai Police had recently said the statements of three psychiatrists and one psychotherapist have been recorded in connection with the suicide investigation.

Rajput was found dead in his Mumbai residence on June 14.

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