Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Dear Viren there is nothing hell in your religion, thats the reason they are coming towards islam
very funny.
Dear All,
Please note few of these points about Islam.
Wish you all the best. May God bless you with happiness and good health always and you lead a happy life forever. Our prayers are with you. But try to keep away from unnecessary things and lead a simple life.
Bro.. its other way round. Hindu girls are falling love with handsome guys and beautiful religion
This is called true Islam. When 27 Karsevaks like Balbir Singh can embrace Islam , you just imagine the power of Islam.
Mix equal quantity of love and jihad in a cup and drink it...
and dont forget to buy burnol to cool off your bloody b***
Read the quran with translated original (not chaddis version). U Will end up in Reverting Islam.. In Sha Allah.
In the Quran the chilling & fearful explanation of Hell fire & HELL is there to those who reject ONE CREATOR and associate partners with him and worship all those demi-gods.
LOVE of His True last messenger & ONE CREATOR is the only way to escape from the HELL fire and attain HEAVEN.
JIHAD – constant struggle with oneself to be obedient to God, struggle (Jihad) against oppression of all kinds unleashed by enemies of humanity.
It is human nature to search for truth and aspire purity rejecting all manmade, false, ungodly beliefs & customs. No force on the earth can stop this and that is the reason thousands are attracted on daily basis to the Religion of Peace & Truth - ISLAM.
How long will YOU ignorants blame love jehad.. We request you to OPEN the QURAN (the quranproject) online and check what is written about love jehad... Unless YOU learn about quran .... YOU are following the RSS commandments and singing the same tone (it's love jehad) since years... When U guys open up your God given intellect.. Dont be SLAVES of RSS ... Use your intellect to know WHY PEOPLE are REVERTING to ISLAM... instead of blaming and licking the politicians and the haters of Islam.
This all happens because you bloody morons donot understand what is love and care all about.
Go drink sleep on streets, make your wife & childrens (some people dont have that too) wait home, come home next morning once again in Bar... Your life begins and Ends in BAR & Restaurent.
Dear Brother Study about Islam than you come to know what the hell is there in Islam (Alhamdulillah).
Congrats Shoaib
There are many cases like this. They all get converted into islam. There is racket to do conversion. Should stop this.. Stop Love Jihad
Stockholm syndrome by love jihad.. She may not feel trapped now. Later she feels that
Media highlighting only if anybody comes to Islam.. Pleasing minority
We wont care, if she got converted into christianity or other religion. Media giving unwanted prominants to some rubbish news. They are making controversy
Is that an important news
This is called love jihad. These muslim men make friendship with beautiful Hindu girls, make them fall in love with them. After wedding blackmail them to become Muslims. Need to put an end to this ugly practice at the earliest. What the hell is there in that religion.
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