India's first halal cosmetics firm set to expand outlets

May 2, 2015

Ahmedabad, May 2: Mauli Teli has people coming up to her often and asking what 'halal' has to do with cosmetics. "Are such cosmetics only for Muslims?" they sometimes enquire.

halal cosmeticsTeli is not a Muslim, but the smart, suave, CEO of a company whose Iba product - India's first halal-certified cosmetic brand - is more than ready with her answers. Thanks to this, Iba's consumer base is growing steadily, and not just among the Muslim community.

"Halal has a deep meaning. It means it's pure, safe, and healthy. What it means in terms of our cosmetics range is that our products are organic, free of animal fat and animal-derived products like keratin, collagen and gelatine, and alcohol free. They are free of any harsh chemicals and animal cruelty. Therefore they are good for everyone," Mauli explained in an telephonic interview .

In 2012 Mauli and her sister Grishma Teli started their company, Ecotrail, which was a manufacturing unit and research lab. In September 2014, after a thorough market research and talks with consumers, salon owners and others, the duo launched Iba Halal Care.

"I moved back to India in 2011 after studying and working in the US for seven-and-a-half years. I have a technical background and was into management consulting. My sister had studied biotechnology in the UK. Both of us have always wanted to start something on our own...that we come from a family of entrepreneurs helped a lot," Mauli said.

Personal care products, she said, were of interest to both the sisters. Their father is into equipment manufacturing for the cosmetics industry.

"Since I had worked with (market research agency) AC Nielson, I knew that the field of personal care was very competitive and in order to succeed we had to make a unique proposition. In the US, natural, ethical products are much sought after and we found that halal cosmetics was a niche field that could be explored," she said.

Considering that India has a large Muslim population, the sisters realised that there was a need for such products.

"Halal certified products are popular in Southeast Asia like Malaysia. Britain also has a few small brands. But, in the Indian context, we had to take care that ours was not a high-end brand, but something that the market could bear."

As they launched Iba with their first stand-alone store in Ahmedabad it triggered a lot of interest.

"People were curious. They would come and ask me all kinds of questions. Sometimes even Muslims did not understand what halal had to do with cosmetics. Once we told them about the fat free lipsticks and alcohol free perfumes, they understood," Mauli said.

The concept also appealed to people from the Jain community and those who opt for a vegan way of life. "Actually, 35 percent of our consumers are non-Muslims, and the interest is increasing," Mauli said.

Her products - priced between Rs.40 and Rs.250 - are no less effective on the skin or hair, she says. They have the same look and feel like any other modern cosmetic product with no side effects, she adds. From lipsticks, face sprays and face creams to shampoos, conditioners and perfumes, it's a wide range.

With two stand alone stores in Gujarat, they are now opening outlets in Aurangabad in Maharashtra, before venturing into Mumbai, Bengaluru, Hyderabad, Baroda and Surat. They are getting into the franchise model as well as have their products available online, on shopping portals like Amazon and Flipkart.

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Agencies
June 10,2020

US dictionary Merriam-Webster will update the meaning of the word "racism" after being contacted by a Missouri black woman, who claimed the current definition fell short of including the systematic oppression of people of colour, according to media reports.

"A revision to the entry for racism is now being drafted to be added to the dictionary soon, and we are also planning to revise the entries of other words that are related to racism or have racial connotations," according to a statement of the 189-year-old dictionary shared by Kennedy Mitchum, a recent graduate of Drake University in Iowa, on her Facebook.

Mitchum, 22, emailed the dictionary last month, following the death of African American George Floyd in the custody of four Minneapolis police officers, Xinhua news agency reported.

"I kept having to tell them that definition is not representative of what is actually happening in the world," Mitchum told CNN. "The way that racism occurs in real life is not just prejudice, it's the systemic racism that is happening for a lot of black Americans."

Merriam-Webster's first definition of racism is "a belief that race is the primary determinant of human traits and capacities and that racial differences produce an inherent superiority of a particular race."

"It's not just disliking someone because of their race," Mitchum wrote in a Facebook post on Friday. "This current fight we are in is evidence of that, lives are at stake because of the systems of oppression that go hand-in-hand with racism."

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Agencies
April 4,2020

Kozhikode, Apr 4: In a bid to maintain the lockdown amid COVID-19 outbreak, Police in Kozhikode is monitoring the situation using drone cameras and making sure that people are not breaking the law.

The police have so far arrested 41 persons who were out on a morning walk on Saturday during the lockdown in the backdrop of coronavirus outbreak.

The SHO of Town South Police Station informed that the accused were later released on bail.
At least 295 cases have been reported in the state so far.

Talking about COVID-19 testing, State Health Minister KK Shailaja told media: "Nine labs are conducting polymerase chain reaction (PCR) tests in Kerala. We've received 2000 rapid test kits and will start rapid tests from tomorrow. If a person tests positive in rapid test, we need to confirm it with PCR test."

The total number of COVID-19 positive cases in India climbed to 3072 on Saturday, according to Ministry of Health and Family Welfare.

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Agencies
May 17,2020

As millions of people get hooked to online dating platforms, their proliferation has led to online romance scams becoming a modern form of fraud that have spread in several societies along with the development of social media like Facebook Dating, warn researchers.

For example, extra-marital dating app Gleeden has crossed 10 lakh users in India in COVID-19 times while dating apps like Tinder and Bumble have gained immense popularity.

According to researchers from University of Siena and Scotte University Hospital led by Dr Andrea Pozza, via a fictitious Internet profile, the scammer develops a romantic relationship with the victim for 6-8 months, building a deep emotional bond to extort economic resources in a manipulative dynamic.

"There are two notable features: on the one hand, the double trauma of losing money and a relationship, on the other, the victim's shame upon discovery of the scam, an aspect that might lead to underestimation of the number of cases," the authors wrote in a paper published in the journal Clinical Practice & Epidemiology in Mental Health.

Around 1,400 dating sites/chats have been created over the last decade in North America alone. In the UK, 23 per cent of Internet users have met someone online with whom they had a romantic relationship for a certain period and even 6 per cent of married couples met through the web.

"The online dating industry has given rise to new forms of pathologies and crime, said the authors.

The results showed that 63 per cent of social media users and 3 per cent of the general population reported having been a victim at least once.

Women, middle-aged people, and individuals with higher tendencies to anxiety, romantic idealization of affective relations, impulsiveness and susceptibility to relational addiction are at higher risk of being victims of the scam.

Online romance scams are, in other words, relationships constructed through websites for the purpose of deceiving unsuspecting victims in order to extort money from them.

The scammer always acts empathetically and attempts to create the impression in the victim that the two are perfectly synced in their shared view of life.

"The declarations of the scammer become increasingly affectionate and according to some authors, a declaration of love is made within two weeks from initial contact," the study elaborated.

After this hookup phase, the scammer starts talking about the possibility of actually meeting up, which will be postponed several times due to apparently urgent problems or desperate situations such as accidents, deaths, surgeries or sudden hospitalizations for which the unwitting victim will be manipulated into sending money to cover the momentary emergency.

Using the strategy of "testing-the-water", the scammer asks the victim for small gifts, usually to ensure the continuance of the relationship, such as a webcam, which, if successful, leads to increasingly expensive gifts up to large sums of money.

When the money arrives from the victim, the scammer proposes a new encounter.

The request for money can also be made to cover the travel costs involved in the illusory meeting. In this phase, the victim may start having second thoughts or showing doubt about the intentions of the partner and gradually decide to break off the relationship.

"In other cases, the fraudulent relationship continues or even reinforces itself as the victim, under the influence of ambivalent emotions of ardor and fear of abandonment and deception, denies or rationalizes doubts to manage their feelings," said the study.

In some cases, the scammer may ask the victim to send intimate body photos that will be used as a sort of implicit blackmail to further bind the victim to the scammer.

Once the scam is discovered, the emotional reaction of the victim may go through various phases: feelings of shock, anger or shame, the perception of having been emotionally violated (a kind of emotional rape), loss of trust in people, a sensation of disgust towards oneself or the perpetrator of the crime and a feeling of mourning.

"Understanding the psychological characteristics of victims and scammers will allow at-risk personality profiles to be identified and prevention strategies to be developed," the authors suggested.

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