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Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Bengaluru, Jul 27: Andhra Pradesh and Karnataka crossed the grim milestone of one lakh Covid-19 cases while Tamil Nadu logged nearly 7,000 fresh infections for the third straight day on Monday as the sharp spike in recent weeks continued unabated in the southern states.

Kerala's tally inched toward the 20,000-mark and Telangana saw the total infection count beach the 55,000-mark while the cumulative cases rose to 2,872 in the tiny union territory of Puducherry as the six together added 20,629 fresh cases and their aggregate shot to 5.02 lakh.

A total of 291 deaths were reported on Monday from these states with Tamil Nadu accounting for the maximum of 77 closely followed by Karnataka with 74 fatalities, according to bulletins issued by respective states.

The cases have been rising in the region since last month when the lockdown norms were eased and thousands of people returned even as testing had been given a push.

The worst-hit was Andhra Pradesh where the Covid-19 count doubled in just eight days as the day's 6,051 cases pushed the tally to 1,02,349. It had crossed the 50,000-mark on July 20.

East Godavari district registered a high of 1,210 cases. After 16,86,446 tests were completed on Monday, the Covid-19 positivity rate in the state shot past the 6 per cent mark, a record high.

From 15,252 confirmed cases on July 1, the number swelled to the current level as every district in the state has been witnessing a severe surge in the pandemic.

The toll rose to 1,090 with 49 fresh deaths. The state now has 51,701 active cases after a total of 49,558 patients had recovered, a bulletin said.

Covid-19 cases in Karnataka spiralled to 1,01,465 as the state reported the biggest single-day spike of 5,324 new infections and 75 fatalities, taking the death toll to 1,953, the health department said.

The day also saw 1,847 patients getting discharged, taking the cumulative recoveries to 37,685.

Tamil Nadu reported highest single-day spike of 6,993 cases, taking the tally to 2,20,716 while 77 deaths propelled the toll to 3,571.

The state has added 45,038 cases since last Monday while the active cases stood at 54,896 and recoveries touched 1,62,249, including 5,723 people discharged today.

Chennai accounted for 95,857 cases of the state's tally.

In Kerala, at least 43 health workers were among the 702 people who tested positive while 745 others recovered, as the state's total infection tally touched 19,727.

The death toll climbed to 63 with two more fatalities from Kozhikode and Kottayam districts, while 9,611 people were presently under treatment, Chief Minister Pinarayi Vijayan said.

A total of 10,054 patients have recovered so far and over 1.55 lakh people were under observation, he told reporters in Thiruvananthapuram.

Telangana's total infection count rose to 55,532 with the addition of 1,473 cases, including 506 from Greater Hyderabad Municipal Corporation (GHMC) areas, a government bulletin said on Monday, providing data as of 8 pm on Sunday.

With eight more deaths, the Covid-19 toll in the state rose to 471. The death rate was 0.85 per cent as against 2.3 per cent in the country, it said.

As many as 42,106 people have recovered from the infection so far, while 12,955 were under treatment.

Puducherry logged 86 new cases, pushing the overall tally to 2,872 and the toll increased to 43 with three more deaths. It has 1,109 active cases, an official statement said.