Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Wowwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww....
We heard this many times
and many people were fooled in the beginning.
and many people still believed again & again.
and a lot of FOOLS still believe it again and again.
Dear FOOLS
Please use your intellect and dont FOOLs yourself from the FOOLs who make such statements to hide their deception.
\Stop Politics of Hate\" The upcoming Campaign of PFI.
Mr.Pratap Simha ( huli, karadi, chirathe, whatever you are)
For your kind knowledge this time Popular Front Expose you Badly..!!
#I am with Popular Front"
Oh My godse.. Jayanna Quarter parth japley.. You are fit to drink that and talk all nonsense. :D Grow up read your books and learn sanskrit and understand what your religion advises.. Ad bittu u sit up get up antha yakappa helthiya.. Swalpa samadana irli guruwe illadrey chaddi galu ninannu hudki barbahudu praveenannu hundkond banda hagey.
Dear Pratap, You won the election because of them. Don't forget the help. Or else A H Vishwanath will won the battle.
Jayaraj.....be cool.....dont spoil your health, by increasing the BP......your help is required to keep Meat bag in Naga Bana ....Pramod Muthalik is badly in need of you .... He will pay 30 laks to start the riots ....
Jayaraj Madekieri well said, he is real lion not human so he should be in zoo or in forest...
Jayarajanna you RSS Criminal Looters speaking about peace in HINDUSTAN!!!!!!!you Buffoons Fantastic citizen of Hindustan.
Great speaking to back up of Chilli branded Master Criminal Pratap no legal right, let him resign his position, 'Every Dogs gets his own Time\ Master Jayarajanna."
@abdul ahad just shut up!!! what is your organisation up to, will demolish in single minute, we always wanted peace in our country. but the man like you always dominating us in every standpoint. what u do if someone coming to your home and bossing u. will
It was during the time of 1998 i remember many innocent Muslims were killed in anti muslim riots across mangalore at that time there were no organisation came forward to resist against the rioters only all believed in police, administration and the so called Secular political party leaders, but no one came for saving the lives of innocent people. Alhumdulillah today because of some muslim group's efforts and continues resistance communal riots reduced drastically.!!!
Jayaraj, where were you when Modi visited Pakistan to make friendship with them and your own Ravishankar said \Pakistan Zindabad\", did anyone tried to put sedition charges against him....you guys as always talk rubbish and garbage...."
Jayaraj, just shut up!
We have seen a lot of unrest and unpleasant condition due to Bajrangies and other sangh pariwar terrorism activities....has government planned to ban these outfits....
Due to Pfi and kfd, communal forces facing setback across india. Long live pfi, kfd.
@sk u shut your mouth, its none of your business. u people always support antinational activities like now its going on ramya's issue. you are the first one to support this all the time.
Ryan DCosta .....what made you to stop naming the every groups to be banned ???????.....
What Happend Prathap ? Is there any election nearby ? I doubt so, coz you open up only when there is election or allegations on your Chaddis. Otherwise people at mysore dont even remember you are an elected MP.
Mr.Pratap
Couple of days back members of one of the famous terrorist organisation i.e Bajarangdal and VHP murdered Praveen poojary in the name of GOW rakhshaks. Where were you that time??? Why didn't you make any press conference and tell government to Ban BD & VHP.
My suggestion is to you that if government of India BAN BD,RSS,VHP,RS then automatically peace will establish.
So PFI on right track. Chances of BJP and chaddi parivaar are minimizing to create communal violence and violation of harmony in State.
So finally this Simha accepted that PFI is the big threat of BJP and Chaddi parivaar.
Why only PFI,KFD Ban all RSS,BD,VHP,Nakali Gou Rakshaka, all should be banned.
The person who belongs to terrorist group is speaking about terror... good joke...
NO PFI or KFD person caught in terror attack but its clear that RSS & BJP workers caught in so many terror attack in India & preparing bomb, explosives.... RSS is taking our India to terror hub & spoiling harmony among people.....
public should unite against such organisation & stop electing person as our representative who spread hatred among communities... Government should arrest all RSS chaddis who are involved in illegal activities & hang them....
yes absolutely well said mr. pratap, not only karnataka the whole country is turning into a safe haven for saffron terrorists like rss, srs, bd, vhp, even student wing too like abvp.
recently we heard so many incidents like babri to dadri, minorities to dalits, human to animal, etc.etc. who done these atrocities pfi, kfd or rss, bd,vhp????
mr. pratap, as a mp did u raised any single voice in the parliament? regarding the above mentioned issue? no you dont why? because it was done by your saffron terrorists. shame on you. people have voted you to talk their problems in the parliament no to bark in the society. better you to resign from mp and serve the society to maintain peace and harmony.
Super Simhaji well said, your are the real lion of our state.
Every group should be banned. not only pfi,kfd. Terrorist are there in every group.
Your sanghi's atrocities have grown uncontrolled. You people are imposing your lifestyle on others.
These groups are formed too defend victims of your atrocities they are doing good job in helping all needy hands.
First of all your dirty mined groups should be eliminated.
then automatically every feed fending group will relax voluntarily
Lol.. Naya bander sheher mey.. Abey beta pehley thu apni bageecha mey dekh aur samja khar kitna ghand hey tujmey.. Pata poster nikhla bander :D
Getting upset after the heinous murders of Praveen poojary, harish, Baliga, Prashant , many school girls.... Has to make some bow,bow... ..for publicity .....Shameless creatures ....
HAHAHAHA....
Ulta chor kotwal ku daante!!!!
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