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Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Mangaluru, Aug 7: Coronavirus surge in the coastal districts of Dakshina Kannada and Udupi today at 411  with with Udupi tallying 245 fresh cases and DK 166. 

A dozen deaths also reported from the twin districts. While DK reported seven fatalities, Udupi recorded five deaths. 

With this, Dakshina Kannada district's Covid-19 tally increased to 6,881 and the total number of deaths increased to 208. 

While the district has 3,369 active cases as on date, the day also saw 188 people getting discharged from hospitals. As many as 3,304 persons were discharged in the district so far. 

Out of seven deaths reported in Dakshina Kannada on Friday, five were from Mangaluru taluk and one each from Puttur and Belthangady taluks.

Meanwhile, out of 245 new coronavirus cases reported in Udupi on Friday, 175 are asymptomatic and 86 have no specific contact history. With this, the total number of cases in Udupi increased to 5,605, which includes 2,292 active cases. 

Udupi also reported five fatalities including a female victim, taking the district’s death toll to 55. Udupi deputy commissioner G Jagadeesha said all the five victims were also suffering from various comorbidities. Udupi district has collected Rs 1,43,300 as penalty from people for violating rules related to social distancing and mask till August 6.