Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
June 20,2020

Melbourne, Jun 20: If 15 teams can be allowed to enter Australia for the T20 World Cup then fans will not be stopped from watching live action from the stadiums, Cricket Australia's interim CEO Nick Hockley said on Saturday.

Hockley replaced under-fire Kevin Roberts, who recently got the boot from Cricket Australia, which is grappling with financial woes.

Different possibilities are being worked out for the T20 World to go ahead as scheduled later this year and one of them is to host the tournament before empty stands in the wake of COVID-19 pandemic.

However, Hockley said crowds will be allowed, though, hosting 15 teams with players, officials and support staff is "complex" as of now, hinting that probably the ICC flagship event could be pushed back.

"The reality is, and we've got much more understanding about this in recent weeks, is crowds are most likely to come back before international travel. Our biggest challenge is getting 15 teams into the country," Hockley told cricket.com.au when asked if he would like to see the World Cup proceed without fans.

"If I compare it with the prospect of a bilateral tour, you're talking about bringing one team in and then playing individual matches. But the prospect of bringing 15 teams in and having six or seven teams in one city at the same time, it's a much more complex exercise."

When specifically asked whether crowds would be permitted by the time borders have opened to the point that 15 teams will be allowed to travel to Australia, Hockley replied in an affirmative.

"That's the current thinking, yes."

Hockley said it came as a shock when he was asked by Cricket Australia to replace Roberts.

"I've had very mixed emotions. I was very shocked to be asked. I didn't see it coming at all, so I probably haven't had time yet to process it. I feel very sad for Kev (Roberts). On the other hand, I feel this is a massive privilege to be asked, it's a massive responsibility and a massive opportunity even if it's only for the next few months," he said.

Hockey did not commit when asked if he would like to assume the role full time, but he did say that he would quit as CEO of the T20 World Cup Organising Committee.

"My approach throughout my entire career has been to focus on doing the best job I can with what I've been tasked with, and the future will look after itself. And I'll continue the same approach.

"That's (T20 World Cup) been a real priority over the last 48 hours. We're reasonably well progressed and we will be appointing an interim because you just can't do both," he said.

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News Network
February 14,2020

London, Feb 14: Former Sri Lanka skipper and current Marylebone Cricket Club's president Kumar Sangakkara has said that the 2009 Lahore terror attack taught him about his own character and values.

His remarks came as MCC arrived in Pakistan to play T20I matches against Lahore Qalandars. This will mark his first return to the Gaddafi Stadium, where a shocking atrocity took place when the Sri Lankan bus was attacked by terrorists.

The Sri Lankan team was on their way to Lahore's Gaddafi Stadium for a Test match with Pakistan in 2009 when terrorists from the Taliban and Lashkar-e-Jhangvi (LeJ) fired indiscriminately at their bus. The attack left eight people dead and injured seven Sri Lankan players and staff.

Ever since the incident, no cricket team toured Pakistan to play a cricket series, however, the landscape changed last year as Sri Lanka paid a visit to the country to play a series across formats. After that, even Bangladesh toured Pakistan and now there are talks of South Africa going to the country to play a series.

"I don't think I need any flashbacks, because I remember that day and those moments so very clearly. It's not something I relive or wallow in. But it's an experience you should never forget, because it gives you perspective in terms of life and sport, and you learn a lot about your own values and characters, and those of others," ESPN Cricinfo quoted Sangakkara as saying.

"I have no reservations about talking about it, it's not something that upsets me, but these sorts of experiences can only strengthen you. Today I consider myself very fortunate to be able to come back here to Lahore, and at the same time remember the sacrifice of all those who lost their lives that day," he added.

Sangakkara said that every human has his own way of dealing with such adversity.

"I think everyone deals with it in their own personal way. But at the same time, what really unites us is that you face adversity and you face challenges, and you have to get past it, and you've got to do that successfully. It's about moving forwards and upwards and being part of cricket. Being Sri Lankan you learn those lessons quite well, because, throughout our civil war, cricket was a unique vibe," Sangakkara said.

"We speak about the attack at various times. We even have a laugh about it, in terms of what we went through because it helps sometimes to look at it with a bit of humour, even though there was a tragic loss of life, and other serious injuries within that incident," he added.

MCC in the weeklong tour will take on Lahore Qalandars in a T20 match at the Gaddafi Stadium later today.

Kumar Sangakkara will lead the MCC's twelve-man squad for the tour, which includes Ravi Bopara, Roelof van der Merwe, Ross Whiteley among others.

Fixtures for the upcoming tour are as follows:

MCC vs Lahore Qalandars, T20I, Gaddafi Stadium, February 14

MCC vs Pakistan Shaheens, ODI, Aitchison College, February 16

MCC vs Northern, Aitchison College, T20I, February 17

MCC vs Multan Sultans, Aitchison College, T20I, February 19.

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News Network
January 23,2020

Dhaka, Jan 23: Left-arm pacer Mustafizur Rahman, who is part of the Bangladesh squad traveling to Pakistan, posted a cryptic tweet before team's departure which raised a few eyebrows.

On Wednesday evening, Rahman took to Twitter to post a selfie along with his teammates before the team's departure and asked his followers to pray for them, writing: "Heading to Pakistan. Remember us in your prayers."

Bangladesh were earlier reluctant to travel to Pakistan. However, the officials of both the teams met in Dubai and it was after many deliberations, the Bangladesh Cricket Board (BCB) agreed to send their team for a cricket series.

Bangladesh will be playing three T20Is, two Tests and an ODI in Pakistan between January and April. The T20I series will be played from January 24-27 in Lahore, followed by the first Test from February 7 to 11.

Bangladesh will then return to Pakistan in April for the one-off ODI which will be played on April 3 and the second Test from April 5-9.

Senior players like Mushfiqur Rahim decided against traveling to Pakistan citing personal reasons. After that, five members of the Bangladesh coaching staff also pulled out of the tour.

Pakistan have also recalled the experienced duo of Mohammad Hafeez and Shoaib Malik, along with pacer Shaheen Afridi for the T20I series.

Squads:

Bangladesh: Mahmudullah (Captain), Tamim Iqbal, Soumya Sarkar, Naim Sheikh, Najmul Hossain Shanto, Liton Kumer Das, MD Mithun, Afif Hossain Dhrubo, Mahedi Hasan, Aminul Islam Biplob, Mustafizur Rahman, Shafiul Islam, Al-Amin Hossain, Rubel Hossain, Hasan Mahmud.

Pakistan: Babar Azam (captain), Ahsan Ali, Amad Butt, Haris Rauf, Iftikhar Ahmed, Imad Wasim, Khushdil Shah, Mohammad Hafeez, Mohammad Hasnain, Mohammad Rizwan (wicketkeeper), Musa Khan, Shadab Khan, Shaheen Shah Afridi, Shoaib Malik, Usman Qadir.

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