Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 26,2020

New Delhi, Mar 26: As India continues its fight against coronavirus, the Board of Control for Cricket in India (BCCI) President Sourav Ganguly pledged to donate rice worth Rs 50 Lakhs to the needy people.
The Cricket Association of Bengal (CAB), in its statement, said Ganguly along with Lal Baba Rice will provide rice to people who have been put in government schools for safety and security.
"#Sourav to provide Free Rice to the Needy It is heartening to note that Sourav Ganguly along with Lal Baba Rice has come forward to provide free rice worth Rs 50 lacs to the needy people who have been put in government schools for safety and security. Hope this initiative of Ganguly would encourage other citizens of the state to take up similar initiatives to serve the people of our state. #CAB," CAB said in a statement.
CAB President Avishek Dalmiya has also lent support to the needy people as he donated Rs 5 lakhs to the Government's Emergency Relief Fund.
"CAB President donates 5 lakhs to the Government's Emergency Relief Fund to fight against #CoronaVirus/#Covid19," CAB said in a statement.
Prime Minister Narendra Modi on Tuesday announced a 21-day nation-wide lockdown to contain coronavirus.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
February 26,2020

It could be Virat Kohli versus Faf du Plessis in the Asia XI-World XI two-match T20 series that has been organised by the Bangladesh Cricket Board (BCB) on March 18 and 21 -- subject to the India skipper confirming his availability.

The matches will be played to celebrate the 100th anniversary of their founding father Sheikh Mujibur Rahman. The BCB is awaiting a confirmation from Kohli as well as K.L. Rahul for the March 18 game as India are set to play South Africa on the same day in the final ODI of a three-match series at the Eden Gardens in Kolkata.

Agencies had earlier reported that the Board of Control for Cricket in India (BCCI) President Sourav Ganguly had sent the names of Kohli, Mohammed Shami, Shikhar Dhawan and Kuldeep Yadav to the BCB for the two matches. And they all feature in the Asia XI team with the addition of wicket-keeper Rishabh Pant and Rahul.

Announcing the names, BCB President Nazmul Hassan said: "We have already received four names from India. We haven't signed contracts but Rishabh Pant, Kuldeep Yadav, Shikhar Dhawan and Mohammed Shami are supposed to come. They have said K.L. Rahul and Virat Kohli will play one game each, but that hasn't been finalised.

"Players like Rashid Khan and Mujeeb Ur Rahman have finalised with us, from Afghanistan. Nepal's Sandeep Lamichhane will play while from Sri Lanka, we will have Lasith Malinga and Thisara Perera. From Bangladesh, we will have Tamim Iqbal, Mushfiqur Rahim, Mustafizur Rahman, Mahmudullah and Liton Das.

"I don't remember all the names, but we will have three or four players from South Africa. Definitely, there will be the same number of players from West Indies. Australia and New Zealand will be playing but we will try to find some (players). Bairstow is definitely coming. Ngidi is coming. Chris Gayle is supposed to play. Faf du Plessis. We will have some of the best players around. We are uncertain about Pakistan since the PSL is will be ongoing. We will invite some of the cricketing greats."

Squads: Asia XI: Virat Kohli*, K.L. Rahul*, Rishabh Pant, Kuldeep Yadav, Mohammed Shami, Shikhar Dhawan, Tamim Iqbal, Liton Das, Mushfiqur Rahim, Thisara Perera, Rashid Khan, Mustifizur Rehman, Sandeep Lamichhane, Lasith Malinga, Muzeeb ur Rehman

World XI: Alex Hales, Chris Gayle, Faf du Plessis (Captain), Nicholas Pooran, Ross Taylor, Jonny Bairstow, Kieron Pollard, Adil Rashid, Sheldon Cottrell, Lungi Ngidi, Andrew Tye, Mitchell McClenaghan. (Coach: Tom Moody)

Note: (*) For one game; Kohli's selection subject to confirmation.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 5,2020

Mumbai, Jan 5: India captain Virat Kohli has refrained from making any comments on the Citizenship Amendment Act (CAA), without gaining full knowledge on the sensitive subject.

The CAA will grant Indian nationality to people belonging to minority communities -- Hindus, Sikhs, Buddhists, Jains, Parsis and Christians -- in Afghanistan, Bangladesh and Pakistan after six years of residence in India instead of 12, even if they don't possess any proper document.

In 2016, Kohli had termed demonetisation as the "greatest move in history of Indian politics", which met with sharp criticism from a lot of quarters, with people questioning his knowledge on the subject.

With Guwahati witnessing massive protests against the CAA till some days back, Kohli was asked about it and the Indian skipper weighed his words carefully.

"On the issue, I do not want to be irresponsible and speak on something that has, you know, radical opinions both sides. I need to have total information, total knowledge of what it means and what is going on and then be responsible to give my opinion on it," Kohli said ahead of India's first T20 International against Sri Lanka.

The skipper made it clear that he will not like to get embroiled in a controversy by commenting on a subject that he is not well aware of.

"Because you can say one thing and then someone can say another thing. So, I would not like to get involved in something that I don't have total knowledge of and it's not going to be responsible on my part to comment on it." However Kohli on his part was happy with the security arrangements and felt that the city is "absolutely safe".

"The city is absolutely safe. We didn't see any problems on the roads," Kohli said, giving his thumbs-up for the match at the Barsapara Stadium.

The Assam Cricket Association is using this match as a "curtain-raiser" ahead of their maiden IPL match this season as Rajasthan Royals have adopted this venue.

There has been deployment of Rapid Action Force for the teams and ACA secretary Devajit Saikia has said the spectators will not even be allowed to bring along handkerchiefs and towels on the match-day as the traditional Assamese scarf was used for protests against CAA.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.