Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
April 14,2020

Karachi, Apr 14: Disappointed with Kapil Dev's response, Pakistan's Shahid Afridi has backed his former teammate Shoaib Akhtar's proposal for an ODI series against India to help raise funds for the less privileged in their fight against the COVID-19 pandemic.

Afridi told reporters in Kohat that he was surprised by the comments of Indian great Kapil and former IPL chairman, Rajeev Shukla, who outrightly dismissed Akhtar's suggestion.

"The entire world is fighting against coronavirus and we need unity in our region to defeat this common enemy. Such negative comments don't help at all," Afridi said.

"I don't see anything wrong with Shoaib Akhtar's suggestion for Pakistan and India to play cricket.

"Kapil's reaction has surprised me. I expected better from him and feel one should not talk like this in these crisis times."

Afridi said that he was also surprised at some of the "negative comments" Indian stars Harbhajan Singh and Yuvraj Singh's support for his charity foundation attracted.

"Sport is supposed to bring people together and build bridges. It is pretty disappointing."

Afridi also urged Prime Minister Imran Khan to order the Pakistan Cricket Board (PCB) to restore departmental cricket in the country to save the livelihood of hundreds of domestic players.

"I myself played for the departments and witnessed how departments really salvaged domestic cricket in Pakistan and helped it thrive decade after decade.

"Departments take good care of the players and spend lots of money on the development of domestic cricket, so how can departmental cricket hurt Pakistan cricket," questioned Afridi.

He also questioned the PCB and the Pakistan team management for making a fitness of players a big issue.

"They are always talking about hard training and fitness tests. I have never seen fitness tests taken with such frequency and the result is that many players are getting injured and many of them are also unhappy with the situation."

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News Network
January 28,2020

New Delhi, Jan 28: The Board of Control for Cricket in India (BCCI) is clear that while they have no problem with the Pakistan Cricket Board hosting the 2020 edition of the Asia Cup -- set to be a preparatory ground for the T20 World Cup in Australia -- the venue needs to be a neutral one as travelling to the neighbouring country isn't an option at present.

Speaking to news agency, a BCCI official said that the hosting rights is not an issue and it is just a case of picking a neutral venue as the Indian team wouldn't be travelling to Pakistan for the T20 tournament that will see the top Asian teams in action.

"The question isn't about the PCB hosting the tournament. It is about the venue and as things stand now, it is quite clear that we would need a neutral venue. There is no way that an Indian team can visit Pakistan to even participate in a multi-nation event like the Asia Cup. If the Asian Cricket Council (ACC) is ok with an Asia Cup minus India then it is a different ball game. But if India is to participate in the Asia Cup, then the venue cannot be Pakistan," the official said.

In fact, issues in obtaining visa for Pakistan players to come and play the 2018 edition of the Asia Cup in India was one of the major reasons why the tournament was shifted out of the country with BCCI hosting the event in UAE.

The official said that the PCB can do just the same and host the event in a neutral venue. "A neutral venue is always an option. BCCI did it in 2018," the official pointed.

Cricket returned to Pakistan after a decade when Sri Lanka toured the nation in 2019. While Sri Lanka was the first nation to play a full series in the country, Bangladesh is currently in the country as they just finished playing three T20Is. They will play a Test from February 7 to 11 and then play a one-off ODI before playing the second Test from April 5 to 9.

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Agencies
August 1,2020

Colombo, Aug 1: Former India all-rounder Irfan Pathan has expressed his interest in playing the inaugural edition of the Lanka Premier League (LPL), scheduled to start from August 28.

Pathan is among 70 foreign players to have shown interest in playing the LPL, ESPNcricinfo reported.

It is believed that Pathan has taken permission from the Board of Control for Cricket in India (BCCI) to take part in the competition. 

BCCI doesn't allow active players to participate in other T20 leagues but Pathan announced his retirement in January this year.

Former swashbuckling all-rounder Yuvraj Singh also played in a foreign league last year. He played for Maratha Arabians in the T10 League in Abu Dhabi.

According to ESPNcricinfo, Pathan will now be put in a player draft unless one of the five franchises choose him to be a marquee player. The details of the draft, and the franchise owners, are yet to be finalised and announced. 

Sri Lanka Cricket (SLC) is also waiting on some government clearances even as it decides on franchise owners. The five franchises will represent Colombo, Kandy, Galle, Dambulla and Jaffna.

On Monday, SLC Executive Committee granted approval for the tournament.

"The 23 match League will be played on the four international venues of R Premadasa International Cricket Stadium, Rangiri Dambulu International Cricket Stadium, Pallekele International Cricket Stadium and Suriyawewa Mahinda Rajapakse International Cricket Stadium. Five teams named after the cities of Colombo, Kandy, Galle, Dambulla and Jaffna will participate in the League," SLC said in a statement on Monday.

Sri Lanka has controlled the spread of COVID-19 better than many other cricket-playing nations.

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