Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
June 25,2020

New Delhi, Jun 25: India spinner Ravichandran Ashwin on Thursday called the 1983 World Cup win as the 'landscape' changing moment for the game of cricket in the country.

Today, India is celebrating the completion of the 37 years of the maiden World Cup triumph under the leadership of Kapil Dev.

"Today 37 years ago, changed the cricketing landscape in India. Thank you @therealkapildev and team for making the game a career for many of us today. Deeply indebted," Ashwin tweeted.

In 1983, in the finals between India and West Indies, the latter won the toss and opted to bowl first.

The Kapil Dev-led side managed to score just 183 runs as Andy Roberts took three wickets while Malcolm Marshall, Michael Holding, and Larry Gomes picked up two wickets each.

Defending 183, India did a good job of keeping a check on the Windies run flow, reducing the side to 57/3.

Soon after, the team from the Caribbean was reduced to 76/6 and India was the favourites from there on to win the title.

Mohinder Amarnath took the final wicket of Michael Holding to give India their first-ever World Cup title win.

In the finals, West Indies was bowled out for 140, and as a result, India won the match by 43 runs.

Kapil Dev lifting the trophy at the balcony of Lord's Cricket Ground still remains an image to savour for all the Indian fans.

In the finals, Mohinder Amarnath was chosen as the Man of the Match as he scored 26 runs with the bat and also picked up three wickets with the ball.

India has been the regular participant in the World Cup from its beginning to the latest edition. The first edition was held in 1975 and from there on, it has taken place after a span of every four years.

West Indies won the first two World Cup titles (1975, 1979) and was the runner-up in 1983. India has won the title two times, in 1983 and in 2011.

MS Dhoni captained the 2011 team to win their second title after 28 years. Australia has won the tournament five times (1987, 1999, 2003, 2007, and 2015).

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News Network
March 6,2020

Melbourne, Mar 6: Experienced middle-order batter Veda Krishnamurthy believes that "destiny" is in favour of first-time finalist India to win their maiden ICC Women's T20 World Cup title provided they get a grip on their nerves in the summit clash against Australia on Sunday.

India will have a psychological advantage going into the final as they had stunned the defending champions by 17 runs in the tournament opener.

The Harmanpreet Kaur-led India reached the final on the basis of their unbeaten record in the tournament after their semifinal against England was washed out on Thursday.

Krishnamurthy, who was a part of the Indian team that finished runner-up to England in the 2017 Women's ODI World Cup, knows the pain of missing out on a world title.

"It's all about destiny, and I'm a big believer in destiny. I feel like this is the way it was meant to be. There is a joke going around that this World Cup is made in such a way that it's helping us, starting from the wickets to everything else," she was quoted as saying by the tournament's official website.

"Being in the final is just reward for the way we played in the group stages. There was an advantage to having won all our games with the weather not in our hands."

The team's first target of reaching the final having achieved, the 27-year-old player said the Indians now need to hold their nerves and remain focussed leading up to the big day on Sunday.

"We said the first aim was to get to the final and take it from there. We've crossed the first stage. We need to make sure we hold our nerves and we do what we need to do on the final day," she said.

India's recent rivalry with Australia has taken fascinating twists and turns, with Kaur's outfit chasing down 173 in their recent tri-series, then getting home by 17 runs in the T20 World Cup opener.

But all is not hunky-dory for Krishnamurthy on the personal front. Considered a great finisher, she has recovered from a series of single-digit scores in the tri-series to score 20 from 11 balls in a finishing role against Bangladesh.

Having amassed just 35 runs from four matches in the tournament so far, the Karnataka batter knows her role in the team.

"As an individual, the role given to me is very consistent in the last year. They've put the effort in the last year to keep me there and I've been supported by every individual, not just one or two. The entire team, with all the support staff, have shown faith in me," she said.

"I know coming into the World Cup, I would play a crucial role to finish the innings well, which I felt I was unable to do in the last World Cup in the West Indies," she added.

Krishnamurthy said specific roles have been set for every player of the squad and they all are trying to contribute as much as they can to help the team achieve its goal.

"I was very motivated to do my role and I've been working on that. It's not just me, all 15 players involved know what their role is," she said.

"I'm happy we're all putting in efforts and executing our role properly. Even if it's a smallish contribution of saving a couple of runs, it's all panned out really well."

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Agencies
March 26,2020

Karachi, Mar 26: Pakistan's centrally-contracted cricketers will contribute Rs 5 million to the national government's emergency fund to combat the COVID-19 pandemic.

Pakistan Cricket Board Chairman Ehsan Mani on Wednesday said apart from centrally-contracted players contributing Rs 5 million, the employees in the board, up to the senior manager level, will contribute their one day's salary.

Those employed as general managers or on higher posts will give two days' salary to the fund.

"The PCB will collect all these funds and deposit it to the government's coronavirus fund," he said.

Pakistan has recorded more than 1,000 positive cases of the deadly virus, which has claimed more than 19,000 lives all over the world.

"It is the history of the cricket board that we always stand by the government in difficult times," Mani said.

The PCB has already given its high performances centre in Karachi at the national stadium to be used by paramedical staff working at the special coronavirus hospital set up at the expo centre in the in the city.

Mani said though cricket has been disrupted by the virus outbreak but it was far more important for the nation to stand by the government and also take all precautionary steps during the pandemic.

Pakistan's centrally-contracted players are entitled to monthly salaries ranging from Rs 5 to 12 lakh besides match fee and other earnings.

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