Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
March 25,2020

New Delhi, Mar 25: Former England cricketer Kevin Pietersen appealed to Indian citizens to stay home during the 21-day lockdown, announced by Prime Minister Narendra Modi to contain coronavirus.

"Namaste India! I have heard that your situation is like ours, PM Modi has announced a nation-wide lockdown for 21 days. I request you to follow this instruction. We will fight coronavirus together and come out to this situation. Please stay at your home and stay safe, " he tweeted in Hindi.
At the end of the message, Pietersen gave credit to his "Hindi teacher" Shreevats Goswami, who is an Indian domestic cricketer.
On Tuesday, Prime Minister Narendra Modi had said that the nationwide total lockdown will be in place for three weeks to combat the coronavirus menace.

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News Network
May 11,2020

Mumbai, May 11: The French Open, which was postponed to September from May due to the novel coronavirus outbreak, could be held without fans, the organisers of the claycourt Grand Slam have said.

Roland Garros had been scheduled for May 24 to June 7 before the French tennis federation (FFT) pushed it back to Sept. 20-Oct 4 in a bid to save the tournament from falling victim to the COVID-19 pandemic.

Last week the FFT said all tickets purchased for this year's French Open would be cancelled and reimbursed instead of being transferred.

"Organising it without fans would allow a part of the economy to keep turning, (like) television rights and partnerships. It's not to be overlooked," FFT President Bernard Giudicelli told French newspaper Le Journal du Dimanche.

"We're not ruling any option out."

The tennis season was suspended in early March due to the pandemic and the hiatus will continue at least until mid-July with many countries in lockdown.

Wimbledon has been cancelled while the status of the U.S. Open, scheduled to take place in late August, is still unclear.

COVID-19 Pandemic Tracker: 15 countries with the highest number of coronavirus cases, deaths

The FFT was widely criticised when they announced in mid-March that the French Open would be switched, with players bemoaning a lack of communication as the new dates clashed with the hardcourt season.

Organisers said last week they had been in talks with the sport's governing bodies to fine tune the calendar amid media reports that the Grand Slam tournament would be delayed further by a week and start on Sept. 27.

The delayed start would give players a two-week window between the end of the U.S. Open, played on the hardcourts of New York, and the Paris tournament.

"The 20th or the 27th, that does not change much," Giudicelli said.

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News Network
January 28,2020

New Delhi, Jan 28: The Board of Control for Cricket in India (BCCI) is clear that while they have no problem with the Pakistan Cricket Board hosting the 2020 edition of the Asia Cup -- set to be a preparatory ground for the T20 World Cup in Australia -- the venue needs to be a neutral one as travelling to the neighbouring country isn't an option at present.

Speaking to news agency, a BCCI official said that the hosting rights is not an issue and it is just a case of picking a neutral venue as the Indian team wouldn't be travelling to Pakistan for the T20 tournament that will see the top Asian teams in action.

"The question isn't about the PCB hosting the tournament. It is about the venue and as things stand now, it is quite clear that we would need a neutral venue. There is no way that an Indian team can visit Pakistan to even participate in a multi-nation event like the Asia Cup. If the Asian Cricket Council (ACC) is ok with an Asia Cup minus India then it is a different ball game. But if India is to participate in the Asia Cup, then the venue cannot be Pakistan," the official said.

In fact, issues in obtaining visa for Pakistan players to come and play the 2018 edition of the Asia Cup in India was one of the major reasons why the tournament was shifted out of the country with BCCI hosting the event in UAE.

The official said that the PCB can do just the same and host the event in a neutral venue. "A neutral venue is always an option. BCCI did it in 2018," the official pointed.

Cricket returned to Pakistan after a decade when Sri Lanka toured the nation in 2019. While Sri Lanka was the first nation to play a full series in the country, Bangladesh is currently in the country as they just finished playing three T20Is. They will play a Test from February 7 to 11 and then play a one-off ODI before playing the second Test from April 5 to 9.

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