Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
January 8,2020

Indore, Jan 8: Former opener Gautam Gambhir is mighty impressed with the way K.L. Rahul batted during India's comfortable seven-wicket win over Sri Lanka in the second T20I and said it amazes him why the right-handed batsman can't play the same way in Tests. On Tuesday, Rahul top-scored with a 32-ball 45 as India chased down the meagre target of 143 with utmost ease at the Holkar Stadium.

"Rahul is in unbelievable form. It amazes me every time I see Rahul bat that why didn't he play the same way in Test cricket," Gambhir told the host broadcasters. "It's not about only white-ball cricket; it is about Test cricket too. He just got into a shell too much. With the kind of quality he posses, he is someone who can get you a 50-ball 100 in Test cricket as well. The kind of shots he has is superb," he added.

Shikhar Dhawan, who is making a return to the team after an injury lay-off, also contributed with a "rusty" 30-ball 32. Both Dhawan and Rahul are virtually playing for the second opener's slot for the World T20, with Rohit Sharma set to be one.

And Gambhir feels going by the current form, Rahul should be opening the batting alongside Rohit in Australia. "You can't compare IPL to international cricket. When you're playing for Delhi Capitals, you know there's no one waiting for the opportunity, but when you're playing for the country and you know there's someone who's actually can replace you, there'll always be pressure. And today it was shown who's in better form," Gambhir said.

The cricketer-turned-politician, however, exuded confidence that Dhawan will bounce back strongly in the next game. "Shikhar Dhawan looked rusty but it's a good thing that he got some runs under his belt. It will help him when he walks out to bat in the next game. Had he got out early, the pressure would have been more," he said.

India will play Sri Lanka in the final T20I in Pune on Friday before taking on Australia in a three-match ODI series beginning January 14 in Mumbai.

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Agencies
January 9,2020

Jeddah, Jan 9: Barcelona coach Ernesto Valverde criticised the new Supercopa format and said that "football has become a business and as a business it looks for income".

"The bottom line is football has become a business and as a business it looks for income. That's the reason we are all here," Goal.com quoted Valverde as saying ahead of Barca's semi-final against Atletico.

"It's a completely different format to what we're used to. It was always the first title and the opener of the season and to me, that seemed fine," he added.

The Supercopa was traditionally a two-legged affair played between the winners of La Liga and the Copa del Rey at the beginning of the season, but following last term's one-off meeting between Barca and Sevilla in Tangier, Morocco, the Royal Spanish Football Federation (RFEF) went ahead with a full revamp.

Instead of just two teams being involved, the Supercopa has been expanded to also include the runners-up from La Liga and the Copa - meaning Barca and Valencia are joined by Real Madrid and Atletico Madrid. It is also set to be hosted in Saudi Arabia for the next three editions.

"It's been changed and let's see, it will be judged once it has happened. It's interesting, with four good teams, but from a sporting point of view, I'm not sure," Valverde said.

"We must bear in mind that the football we are involved in is an industry, sources of income are sought and in the same way that there are special connotations in this country, there are also in Morocco, where we played last year," he added.

Barcelona will face Atletico Madrid in the semifinal of the Supercopa at King Abdullah Sports City Stadium in Jeddah on January 10.

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Agencies
August 4,2020

New Delhi, Aug 4: Former India women's team captain Anjum Chopra firmly believes that the BCCI has a plan for women's cricket but she wants the Board to communicate its ideas more specifically.

Speaking to news agency, Chopra, who is now a successful broadcaster, said the BCCI is thinking in earnest about the progress of women's cricket.

"It's not that the BCCI is not thinking about women's cricket. I only think they need to be more specific in communication about women's cricket," Chopra said.

"I firmly believe that they must be thinking about women's cricket but the communication all this while has been very specific to men's cricket."

The latest trigger for criticism of BCCI was India's withdrawal from a tour of England in September owing to logistical issues arising out of the COVID-19 pandemic.

Chopra concedes it was "not nice" but Indian players' participation in the women's IPL, in November, will still be useful preparation for next year's ODI World Cup.

"It is heartening to see women's cricket making headlines. They should have been a part of that England tour and it did not feel nice initially but the women's IPL, irrespective of the format, will be helpful for World Cup preparations. Any form of cricket is good preparation," Chopra said.

"Missing out on a tournament is not nice, but logistically there may have been issues. And you can't send an under-prepared team."

"If you see in isolation we may have missed out on an opportunity to play in England. The more the girls play the better it is, before playing a tournament of the stature of World Cup. The assurance from the president is a very good thing."

Chopra welcomed the Sourav Ganguly-led BCCI's decision to hold the women's event in the UAE alongside the IPL, which will run from September 19 to November 10. The women's IPL will coincide with the business end of the men's league.

"I am definitely happy, it's always nice to be part of any cricket anywhere across the world.

"They should have been nearing the final stages of the preparation for the World Cup by now, but because of the pandemic things did not go as planned," she added.

Chopra had a successful international career spanning over 17 years, during which she represented India in a record six World Cups and became the first woman cricketer to appear in 100 One-day Internationals.

She also felt that the pandemic would not have much impact on the women's game that has gained momentum in recent times.

"...Cricket was on pause button...Once cricket resumes and players are back on the park, everything is going to get picked up. It might take some time to get started as everything starts from zero...

"The awareness the women's game has created, I hope it stays. They will just restart, not start after the pandemic."

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