Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
February 19,2020

Feb 19: India captain Virat Kohli on Wednesday dropped enough hints to indicate that seniormost pacer Ishant Sharma and young opener Prithvi Shaw will be in the playing XI for the first Test against New Zealand in Wellington. If India's net session on Wednesday is taken into consideration, Wriddhiman Saha is starting as the wicketkeeper ahead of Rishabh Pant for the series opener beginning on Friday. Hanuma Vihari, the team's designated No 6 batsman for away Tests, will be the fifth bowling option with Jasprit Bumrah, Mohammed Shami and Ishant being three specialist pacers.

Ravichandran Ashwin is in the mix for the lone specialist spinner's spot though Ravindra Jadeja's all-round skills can't be ignored either.

Ishant, who was out for three weeks with an ankle injury sustained during a Ranji Trophy game, bowled full tilt at the nets and even earned appreciation for troubling batsmen with his pace and bounce.

"He (Ishant) looked pretty normal and pretty similar to what he was bowling before the ankle injury. He is hitting good areas again and he has played (Test cricket) in New Zealand couple of times, so his experience will be useful to us. It was really good to see him bowling with pace and in good areas," Kohli said during his media interaction.

The skipper also said in as many words that the team wouldn't like to change Shaw's natural stroke-play which was a good enough hint that Shubman Gill will have to warm the benches for now.

"Prithvi is a talented player and he has his own game and we want him to follow his instincts and play the way he does. Look, these guys have no baggage and are not desperate to perform in any manner," the skipper said.

The skipper wants Shaw to take a leaf out of Mayank Agarwal's performance in Australia back in 2018-19 when he hit back to back half-centuries in Melbourne and Sydney.

"They don't have any nerves to do well overseas. Like a clear head with which Mayank played in Australia, Prithvi can do the same in New Zealand.

"A bunch of guys playing with fearlessness, something that can motivate the whole team, gives us start that the team wants and not get intimidated by the opposition in any way."

The skipper downplayed India's below-par show in the three-match ODI series, especially that of Agarwal.

"Prithvi, I think you can call him relatively inexperienced and Mayank, I wouldn't call him that inexperienced because he has scored a lot of runs last year. So he understands what his game is like in Test cricket.

"I think sometimes in white ball cricket we try to do too much but once you come into red ball cricket, you fall into that disciplined mode of batting, which obviously suits him much more at this stage."

While he didn't give an answer on the Saha-Pant debate, the burly Delhi keeper had precious little to do at the main nets and was seen spending more time doing his keeping drills and only got an opportunity to bat when the first team completed its routines.

New Zealand are likely to go with an all-pace attack but the Indian captain wants to stick to his team's strengths which is play with one spinner in the four-pronged bowling attack.

"If it had been a Johannesburg pitch, I could have said it's a possibility (to play four pacers) but our team has that skill that we can bowl out other teams with only three fast bowlers," he sounded confident.

"But you need one world class skillful spinner, who can take wickets on any pitch. We won't copy the home team. We would rather figure out what is the most lethal combination, which gives us balance," he added.

"As a bowling group it's better than the one that came to NZ last time and that is why we have got so many teams all out in last two and half years. We would like to repeat that here also," Kohli added.

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Agencies
January 25,2020

Headingley, Jan 25: England have become the first team in the world to score 500,000 runs in Test cricket. They achieved the feat during the ongoing fourth and final Test against South Africa being played at The Wanderers.

On Friday - the opening day of the Test match -- England captain Joe Root's single through the covers took the Three Lions to a landmark 500,000 run-mark in the longest format of the game. They achieved the feat in their 1022nd Test match.

Australia comes second in the list, with 432,706 runs in 830 Tests. India, meanwhile, are third, with 273,518 runs in 540 Tests, followed by West Indies (270,441 runs in 545 Tests).

In the third Test played at St George's Park in Port Elizabeth, England had become the first team to play 500 Test matches on foreign soil. Australia are the second team to play the most away Test with 404 matches they have played so far.

India have played 268 Tests on foreign soil in which they have won 51, lost 113 and 104 have ended in a draw.

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News Network
January 29,2020

New Delhi, Jan 29: Badminton champion Saina Nehwal joined the ruling BJP today and is likely to campaign for the party ahead of the February 8 Delhi election.

"I have won medals for the country. I am a very hardworking and I love hardworking persons. I can see Prime Minister Narendra Modi does so much for the country, I want to do something for the country with him," the shuttler said, wearing the BJP scarf.

"I draw a lot of inspiration from Narendra sir".

Haryana-born Saina Nehwal, 29, is a major acquisition for the party in the middle of the Delhi poll campaign; she is one of the most popular sportspersons in India with a huge fan following and brand value. She is preparing for the 2020 Tokyo Olympics.

A former world number 1, she has been honoured with the country's top sporting awards like the Rajiv Gandhi Khel Ratna and Arjuna Award. She was also awarded the Padma Bhushan in 2016.

The Badminton player has won over 24 international titles. In the London Olympics, she won a bronze. She was world number two in 2009 and number one in 2015.

With her tweets praising Prime Minister Narendra Modi, Saina Nehwal was widely seen to lean towards the BJP.

One of her tweets became controversial when it was found to be identical to several others in praise of a PM Modi speech last year. Saina was trolled on Twitter with screenshots of the identical tweets. She was also among the sportswomen who put up identical tweets on Diwali thanking PM Modi for his initiative to empower women, with the hashtag #bharatkilaxmi.

The BJP roped in many famous personalities last year, including cricketer Gautam Gambhir, who was elected MP from Delhi in the national election, and wrestler Babita Phogat. Just before the Haryana assembly polls, the party roped in wrestler Sushil Kumar, Babita Phogat and former Hockey team captain Sandeep Singh. Sandeep Singh won the election and was appointed minister.

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