Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
March 26,2020

Karachi, Mar 26: Pakistan's centrally-contracted cricketers will contribute Rs 5 million to the national government's emergency fund to combat the COVID-19 pandemic.

Pakistan Cricket Board Chairman Ehsan Mani on Wednesday said apart from centrally-contracted players contributing Rs 5 million, the employees in the board, up to the senior manager level, will contribute their one day's salary.

Those employed as general managers or on higher posts will give two days' salary to the fund.

"The PCB will collect all these funds and deposit it to the government's coronavirus fund," he said.

Pakistan has recorded more than 1,000 positive cases of the deadly virus, which has claimed more than 19,000 lives all over the world.

"It is the history of the cricket board that we always stand by the government in difficult times," Mani said.

The PCB has already given its high performances centre in Karachi at the national stadium to be used by paramedical staff working at the special coronavirus hospital set up at the expo centre in the in the city.

Mani said though cricket has been disrupted by the virus outbreak but it was far more important for the nation to stand by the government and also take all precautionary steps during the pandemic.

Pakistan's centrally-contracted players are entitled to monthly salaries ranging from Rs 5 to 12 lakh besides match fee and other earnings.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 19,2020

New Delhi, Feb 19: An Indian wrestler whose family story was immortalised by Bollywood is hoping to create a blockbuster of her own by becoming her country's first world champion in the high-octane sport of mixed martial arts.

Ritu Phogat, who initially followed her father and two elder sisters into wrestling, is now charting a new path after making an explosive MMA debut in November.

Phogat's father Mahavir, and her sisters Geeta and Babita were the subject of 2016 movie "Dangal", telling the story of the wrestling coach who raised his daughters to become Commonwealth champions.

But Ritu, 25, is forging a different career. After winning her first MMA fight in less than three minutes, she will face China's Wu Chiao Chen at this month's ONE Championship fight night in Singapore, which will be held behind closed doors because of the coronavirus.

The youngest Phogat daughter is trading an attempt at an Olympic medal to tackle MMA, but she said she was attracted by the lure of making history in her new sport.

"I got a chance to train with the best in Singapore and there was no looking back," she told AFP during a promotional event in New Delhi.

"There was the 2020 Olympic Games but I thought that I would do well in mixed martial arts. I have come with an aim of becoming the first girl from India to become a world champion in mixed martial art."

The nimble but strongly built Phogat said wrestlers were a good fit for the fast-growing contact sport, which is yet to take off in India.

"Top seven champions in mixed martial arts are wrestlers, so I believe that wrestlers have an edge in this sport with their ability to take down the opponent," she said.

"It is all a matter of skill. You just have to practise hard. I think MMA is not much different from wrestling in terms of preparation.

"One has to take risks to do something new and as an athlete I am ready to embrace every challenge."

She added: "Without the support of my father and sisters I would not have been where I am. My father always taught me to be far-sighted, hard-working and with strong resolve. Three traits will take you a long way."

Phogat won 48kg gold at the 2016 Commonwealth Wrestling Championship and followed it up with a silver in the under-23 world championships the next year.

"She used to watch a lot MMA and one day told me that I will win a gold in this game. So we all backed her and the result is there for everyone to see," he said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 24,2020

Mumbai, Jan 24: Former Indian cricket captain and former MP Mohammad Azharuddin on Thursday denied allegations of cheating levelled by a travel agency in Maharashtra and threatened to file defamation suit of ₹100 crore.

"Those who filed the FIR have done it only to be in the limelight. There is no truth in it. The allegations are baseless," Azharuddin said in a video message on Twitter.

Azahruddin, who is now president of Hyderabad Cricket Association, said he would soon seek advice from his lawyer and will file Rs 100 crore defamation case against those who lodged the FIR.

A case was filed in Aurangabad on Wednesday against Azharuddin and two others for allegedly cheating a local travel agent of around ₹21 lakh.

The complaint was lodged by Shahab Y. Mohammed, 49, proprietor of Danish Tours & Travels here, a former executive with the defunct Jet Airways.

"We have lodged a first information report against Mujeeb Khan (Aurangabad), Sudheesh Avikkal (Kerala), Mohammed Azharuddin (Hyderabad). No arrests have been made and further investigations are underway," Investigating Officer A.D. Nagre, of the City Chowk police station, told IANS.

According to the complainant, between November 9 and 12, 2019, Avikkal booked several international airline tickets and Azharuddin's personal secretary Mujeeb Khan promised to pay the ticket charges. He said since no payment was made, he was compelled to lodge the police complaint.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.