Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
January 18,2020

New Delhi, Jan 18: There was not much rustiness but just the initial nervousness, which a “pleasantly surprised” Sania Mirza shook off to win a title in her first tournament in 27 months, capping off her comeback from a maternity leave in style.

Partnering Ukraine's Nadiia Kichenov, the trailblazing Indian tennis player annexed the Hobart International trophy with a straight sets win over second seed Chinese pair of Shuai Peng and Shuai Zhang.

She worked hard to get into shape but the way she moved, it seemed Sania was never away from the courts.

“It's something I did not expect totally, so to say, but I am excited to be able to do this in my first tournament on comeback," Sania told PTI in an exclusive interview from Melbourne.

“I honestly thought I would be a bit more rustier than I was. I was pleasantly surprised that I was not. But there are things I can improve and that is what makes a champion. You always want to get better in what you are doing, no matter how well you do."

The 33-year-old winner of six Grand Slam titles said she played without pressure, and insisted there was no secret to the swift success on comeback.

“There is no key, I wish I knew, there was one key to winning. I just enjoyed my game. You have to work hard, play your game. I was playing with a new partner, new gear after two-and-a-half years. There was no pressure and no expectations.

"The first match was the only one when I felt a bit nervous because I did not know how my body would react and how I would play. That match was difficult but it set the tone and momentum. I was happy to come though that one and after that things kept getting better and better," she said.

Sania said her body has certainly changed after giving birth to son Izhaan but she did not have to tweak her post-match recovery process much.

“It does change. I was dealing with a calf injury, from last month and I aggravated a bit today. I am still icing it as we speak but it should not be serious.

“The body is a lot different now. It recovers different. But recovery (process) has not changed so much, it's similar."

Asked if she could go for her shots as she was doing before the break, she said, “I was able to do enough, I can improve, no matter how I play."

"My serve was decent but I can improve. I the first match I was not serving that well and was not returning well on important points but by the time I was playing the final, I was doing both of those little better. It is a process, it does not happen overnight. It's something will keep working on."

Serena Williams set an example in 2018 when she came out playing highly competitive tennis after giving birth to her daughter Olympia. There are other tennis moms like Victoria Azrenka and Evgeniya Rodina.

Sania said she did not seek any input from tennis moms but their presence on the Tour is inspiring enough.

“I did not speak to anyone but it is inspiring to see so many moms around, playing well in different sports."

Sania will play the Australian Open mixed doubles with compatriot Rohan Bopnna after her original first-choice Rajeev Ram opted out due to health reasons.

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January 6,2020

Jan 6: Former India opener Kris Srikkanth on Sunday said he would prefer K L Rahul over Shikhar Dhawan in the T20 World Cup later this year.

Former India opener Kris Srikkanth on Sunday said he would prefer K L Rahul over Shikhar Dhawan in the T20 World Cup later this year.

Dhawan is returning to international cricket after a long gap. During the senior left-handed batsman's absence, Rahul has emerged as one of the top contenders for the opener's slot in limited-overs cricket.

"Runs against SL (Sri Lanka) don't count. If I was chairman of selectors, I won't pick Dhawan in the T20 WC squad. There is no competition between him and Rahul. Only one winner," Srikkanth said on Star Sports.

Before the series, the 34-year-old Dhawan said that he is looking forward to a "new start" in a new year and wants to win the World Cup for India.

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March 2,2020

Madrid, Mar 2: Real Madrid won El Clasico and might have saved their season as they ended their slump in the best way possible last night by beating Barcelona 2-0 and returning to the top of La Liga.

Vinicius Junior's deflected finish and a stoppage-time goal from Mariano Diaz decided a frenzied contest at the Santiago Bernabeu, where Madrid found new life after a Champions League defeat by Manchester City had left them on the brink of crisis.

"It's been a tough week," said Real Madrid manager Zinedine Zidane. "We talked about how we had an opportunity this weekend and we took it."

Victory put them one point clear at the top of the table and shifts focus back to Quique Setien's Barcelona, who were outfought and, at times, outplayed.

"The reality is we lost a lot of confidence with the ball," said Setien. "We entered a nervous spell and that's when the goal came."

Lionel Messi's rasping shot was saved by Real goalkeeper Thibaut Courtois in the first half but it was the Argentine's opposing captain, Sergio Ramos, who was thrashing his arms in celebration after the final whistle.

His reaction was an indication of the importance of this victory, not only for the effect it has on the standings but on the dynamic of the title race, which had seemed to be switching firmly in favour of Barca.

Opportunity missed

Cristiano Ronaldo, now of Juventus, was watching from an executive box and Madrid could have done with him during a period in which they had won only one of their last five games.

Zidane said on Saturday this match would not decide who lifted the trophy in May but a Barca win and a five-point gap might well have been difficult to close.

Yet from the start Barcelona seemed keener to kill the game than win it, playing for time in the hope of keeping the contest tight, when they might have been better off attacking their opponents' fragility.

The Madrid we faced in the first half was one of the worst Madrids I have faced at the Bernabeu. I don't say it as a criticism, we also have our problems, but we've missed an opportunity.

--Gerard Pique, Barcelona defender

There was more tension than creativity in the early stages as Fede Valverde crashed into Arthur Melo before fellow Spain full-backs Dani Carvajal and Jordi Alba were both booked after a disagreement.

Madrid had the better of the play and regularly broke at speed through Vinicius down the left but constantly they failed to make the final pass, with Isco once left with his head in his hands after Marcelo opted not to pull the ball back.

Slow Barca

Barcelona's passing was slow and their lack of urgency obvious. At one point Messi bent to tie his bootlaces and re-spotted the ball before taking a corner.

But the visitors also created chances as Antoine Griezmann drove over from Alba's cutback and then Madrid had Courtois to thank for two excellent saves.

First, Arthur held off Toni Kroos to go clear but his finish was blocked by teh foot of Courtois and then the Belgian palmed away Messi's shot after he had skipped in behind Madrid's defence.

Ramos was lucky to get away with an error that allowed Nelson Semedo to break past him while Alba risked a second yellow when he checked Valverde but referee Mateu Lahoz was unmoved.

Barcelona were sloppy after half-time and Madrid should have capitalised. Instead, Isco's header beat Marc-Andre ter Stegen but not Pique on the line and Karim Benzema volleyed over after a sloppy pass from Arturo Vidal.

Vidal was replaced by Martin Braithwaite, Barca's emergency signing, and he sprinted in behind Marcelo twice in his first minute.

But Madrid remained in the ascendancy and in the 71st minute they took the lead.

Benzema came short and pointed right to encourage Vinicius to run in behind. Kroos found him and Vinicius's shot deflected off the sliding Pique to beat Ter Stegen at his near post.

The game opened up as Barcelona chased an equaliser. Marcelo celebrated when Messi's surge through was stopped by Raphael Varane. Pique headed Messi's cross over at the near post. Messi picked up a yellow card for a frustrated slide on Casemiro.

In injury time, Ter Stegen ventured up for a late free-kick but it was Madrid that struck again. Mariano sped past Semedo and finished from the angle.

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