Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 21,2020

London, Mar 21: The England and Wales Cricket Board (ECB) has suspended all professional cricket till May 28, delaying the start of the new season, due to the COVID-19 pandemic.

The ECB took the decision following discussions with the First-Class Counties, the Marylebone Cricket Club (MCC) and the Professional Cricketers' Association (PCA).

"It was agreed that, given the current information available, a seven-week delay to the start of the season is the most appropriate approach," an ECB media statement said.

The Board also announced that it is working on three new options, including the three-Test series against West Indies, the T20 Cup and the women's schedule against India, for a possible start in June, July or August.

"Close liaison with the Government will continue, with discussions on the potential of starting the season behind closed doors and giving sports fans the opportunity to live broadcast action," the statement said on Friday.

"The potential for reduced versions of competitions, should the season become further truncated, will also be discussed."

The ECB said it will meet as needed to review the position and make further decisions as the UK situation unfolds.

"During this period of deep uncertainty it is the ECB’s first priority to protect the wellbeing of everyone within the cricket family, from players, to fans and colleagues across the game,’’ ECB Chief Executive Officer Tom Harrison said.

"The decision to delay the start of the season has been essential, given the circumstances the nation faces. I am reassured by the collaborative effort from across the game that together, we will make the very best of whatever length of season we are able to safely schedule in the coming months," he added.

He said this would give the ECB time to keep pace with a fast-moving situation and continue to plan for how a revised season might look.

"Critically, we can also remain as flexible and adaptable as possible, within the obvious restrictions we face."

Last week, England's tour of Sri Lanka was called off mid tournament in view of the rising threat of the pandemic.

"Securing the future of the game will be a primary focus as we plot a revised schedule with an emphasis on the most financially important forms of the game for the counties across international and domestic cricket," Harrison said.

The COVID-19 global death toll has climbed past 11,000 with more than 250,000 infected. In UK, close to 4000 have tested positive so far and 177 died.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
April 15,2020

Former Australia batsman Mike Hussey has heaped praise on MS Dhoni, saying the veteran Indian wicketkeeper-batsman is the "greatest finisher" the game of cricket has ever seen.

"Dhoni is the greatest finisher of all time that the cricketing world has ever produced," Hussey said while speaking to Sanjay Manjrekar on ESPNcricinfo's Videocast.

"Dhoni can keep his cool and make the opposition captain blink first. Dhoni also has unbelievable power. He knows that when he needs to clear the ropes, he can do it. He has that kind of self-belief. Honestly, I didn't have that kind of belief in myself," he added.

The former Australian batsman, who shared the dressing room with Dhoni for the Chennai Super Kings, said the 38-year-old Indian believes in the philosophy that he who panics last, wins the game.

"I tried not to let it reach 12 or 13 runs an over," said Hussey while talking about his ability to finish the game without much hiccups.

"And I learnt this from MS Dhoni. He is incredible. He believes that he who panics last wins the game. So Dhoni would keep his cool, and keep it longer because the pressure is on the bowler as well," he added.

The 44-year-old believes that the greatest players of the game have a few common traits like "they don't hang on to a defeat for too long. If they lose, they move on quickly. They don't let a loss or a win hamper their thinking".

"They are always consistent, and level headed whether it's MS Dhoni or Ricky Ponting."

Hussey, who played 59 IPL matches for CSK, further revealed the secret about the franchise's success in the Indian Premier League.

"And I learnt this from MS Dhoni. He is incredible. He believes that he who panics last wins the game. So Dhoni would keep his cool, and keep it longer because the pressure is on the bowler as well," he added.

The 44-year-old believes that the greatest players of the game have a few common traits like "they don't hang on to a defeat for too long. If they lose, they move on quickly. They don't let a loss or a win hamper their thinking".

"They are always consistent, and level headed whether it's MS Dhoni or Ricky Ponting."

Hussey, who played 59 IPL matches for CSK, further revealed the secret about the franchise's success in the Indian Premier League.

"Supportive owners who let coach Stephen Fleming and captain Dhoni decide how to run the team, excellent chemistry between the coach and the captain, Dhoni's leadership and lastly the foresight of the owners, Fleming and Dhoni to pick the best players, particularly the good Indian players and then stick with them for as long as possible."

"This has built an excellent continuity in the team. And once you have continuity, you build relationships and trust that otherwise takes time to grow," he added.

Hussey also said that once Dhoni bids adieu to the game, CSK would probably like to start all over again.

"That's a 60-million-dollar question, and I am equally intrigued. I believe the owners would like to keep Dhoni involved in some way or the other," said Hussey.

"However, whenever the change of guard happens, CSK might want to start all over again, build a brand, new team, and use their existing philosophy as they enter the next decade of IPL. It is definitely going to be more challenging in current times," he added.

Dhoni was supposed to lead CSK in the 13th IPL edition which now stands postponed due to the coronavirus pandemic.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 7,2020

Bengaluru, April 7: India batsman Robin Uthappa has said that he reckons he still has a World Cup left in him, despite being out of the team for than four years.

Uthappa had last played a match for the Men in Blue in 2015 on the tour of Zimbabwe.

"Right now I want to be competitive. I still have that fire burning in me, I really want to compete and do well. I honestly believe I have a World Cup left in me, so I'm pursuing that, especially the shortest format. 

The blessings of lady luck or god or whatever you call it, plays a massive factor," ESPN Cricinfo quoted Uthappa as saying.

"Especially in India, it becomes so much more evident. I don't think it is as evident when you're playing cricket outside of India. But in the subcontinent and India especially, with the amount of talent that we do have in our country, all of those aspects become evident," he added.

The 34-year-old Uthappa has played 46 ODIs and 13 T20Is for India and he was also a part of the T20 World Cup-winning squad in 2007.

Uthappa has scored 934 runs in ODIs at an average of 25.94, while in T20Is his numbers are 249 runs at an average of 24.90.

"You can never write yourself off. You would be unfair to yourself if you write yourself off.

Especially if you believe you have the ability and you know that there is an outside chance. So I still believe in that outside chance," Uthappa said.

"I still believe that things can go my way and I probably can be a part of a World Cup-winning team and play an integral role in that as well.

Those dreams are still alive and I think I'll keep playing cricket till that is alive," he added.

Uthappa had enjoyed great success with IPL franchise Kolkata Knight Riders. He went on to become their leading run-scorer in the 2014 edition.

However, he was released by the side after a below-par 2019 season, and last November he was picked up by the Rajasthan Royals for the 2020 edition.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.