Lights, camera, action: Gala heralds rebirth of Saudi cinema

Arab News
April 19, 2018

Riyadh, Apr 19: It was a night to remember: Cinema returned to Saudi Arabia on Wednesday with the first major movie screening in 35 years in a spectacular new theater in King Abdullah Financial District in Riyadh.

The gala screening of the Hollywood blockbuster Black Panther was attended by hundreds of invited guests in the sleek and chic complex — described by AMC cinema chain bosses as “the most beautiful movie theater in the world.”

As the guests took their seats, Princess Reema bint Bandar told Arab News: “It’s a privilege to be here. I hope everyone gets to enjoy the experience I’m having this evening.”

In an official opening ceremony before the movie began, AMC bosses joined Saudi government officials on the stage. Each placed their hand each on a large handprint, triggering a shower of glittering, colorful confetti on the audience. It was a magical moment — just like the movies, in fact.

Paul Hill, the general manager of AMC, told Arab News: “It’s an absolute honor and privilege to be part of the opening It’s a historic achievement. This really will be the place to go.”

The opening was overseen by the Development and Investment Entertainment Company, a subsidiary of Saudi Arabia’s Public Investment Fund and a partner with AMC in the new cinema complex.

Dr. Awwad Alawwad, the Saudi Minister of Culture and Information, and Adam Aron, chief executive and president of AMC Entertainment, joined diplomats and industry experts to watch Black Panther in the first in a series of invitation-only screenings during April.

“I know for sure that Saudis are very eager to be able to watch their favorite films here in their own country, as now made possible by Vision 2030,” Dr. Alawwad said before the screening.

“This is a landmark moment in the transformation of Saudi Arabia into a more vibrant economy and society. None of this would be possible without the visionary leadership of Crown Prince Mohammed bin Salman.”

The cinema will open to the public on Friday. “There are some surprises and secrets on how we are promoting it. The tickets will be sold online and there will be more information in 24 hours,” said AMC Vice President Jason Cole.

Three more screens will be added to the cinema complex by September. Saudi Arabia plans to open nearly 350 cinemas, with more than 2,500 screens, by 2030.

Comments

shaji
 - 
Sunday, 29 Apr 2018

congratulation to Saudi King and Saudi Nationals on this most auspicious occasion.  They are improving and hope everything will be free here like western countries.  This is one step forward towards transfering the country to modernisation.    Saudi will be a destinatin for Film Producers and other entertainers. 

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Agencies
July 5,2020

Iraq’s deputy parliament speaker Hassan Karim al-Kaabi on Saturday described the move as provocative and in violation of international law.

Kaabi also called on the Iraqi government to take swift measures to halt such actions.

The Embassy’s move to fire in a residential area in the heart of Baghdad is an unacceptable act and another challenge for the Arab country, adding to the mass of its provocations and illegal actions in Iraq, he noted.

According to Iraqi media, the US tested a patriot missile system inside Baghdad’s heavily fortified Green Zone.

Anti-US sentiments have been running high in Iraq since Washington assassinated top Iranian commander Qassem Soleimani and the second-in-command of the Iraqi popular mobilization units, Abu Mahdi al-Muhandis, in January.

Following the attack, Iraqi lawmakers unanimously approved a bill on January 5, demanding the withdrawal of all foreign troops.

Baghdad and Washington are currently in talks over the withdrawal of American troops. Iraqi resistance groups have vowed to take up arms against US forces if Washington fails to comply with the parliamentary order.

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Agencies
June 9,2020

Dubai, Jun 9: Dubai's Emirates airline has begun laying off employees to reduce cost and save cash as the carrier looks to rightsize its workforce.

"We at Emirates have been doing everything possible to retain the talented people that make up our workforce for as long as we can. However, given the significant impact that the pandemic has had on our business, we simply cannot sustain excess resources and have to rightsize our workforce in line with our reduced operations. After reviewing all scenarios and options, we deeply regret that we have to let some of our people go," the spokesperson said in the statement.

Citing sources, Reuters and Bloomberg earlier reported that a majority of those being made redundant are cabin crew workers as well as a minority of its engineers and pilots, including those flew the Airbus A380.

"This was a very difficult decision and not one that we took lightly. The company is doing everything possible to protect the workforce wherever we can. Where we are forced to take tough decisions we will treat people with fairness and respect. We will work with impacted employees to provide them with all possible support," said the statement.

The spokesperson, however, didn't disclose how many employees are being made redundant in this latest round of rightsizing the workforce.

Emirates on Sunday confirmed that it extended the period of reduced pay for its staff for another three months till September. It had previously reduced basic wages by 25 to 50 per cent for three months from April, with junior employees exempted.

The airline had employed around 60,000 people at the end of its 2019-20 financial year.

Saj Ahmad, chief analyst at StrategicAero Research, said the announced job cuts at Emirates will likely not be the last given the unprecedented damage that Covid-19 has had not just on air travel, but on the entire aviation industry as a whole.

"Emirates' massive international network means that job reductions were always a last resort option as the company staves off cash burn and expenses at a time when revenues are dried up. While Emirates SkyCargo is enjoying a resurgence in activities, the reality is that this income will never offset the lost money from passenger operations," he added.

"Whilst some salary reduction schemes have prevented bigger job cuts for now, the absence of a cure or medicinal suppressant of Covid-19 means that air travel is unlikely to even reach pre-9/11 levels within 3-5 years, let alone pre-Covid-19 levels in that same time period. For that reason, Emirates' reduction in headcount is necessary to stay competitive, agile and be ready for when air travel can resume with a degree of normalcy that we have been accustomed to for decades," said Ahmad.

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KT
April 16,2020

Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

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