Lights, camera, action: Gala heralds rebirth of Saudi cinema

Arab News
April 19, 2018

Riyadh, Apr 19: It was a night to remember: Cinema returned to Saudi Arabia on Wednesday with the first major movie screening in 35 years in a spectacular new theater in King Abdullah Financial District in Riyadh.

The gala screening of the Hollywood blockbuster Black Panther was attended by hundreds of invited guests in the sleek and chic complex — described by AMC cinema chain bosses as “the most beautiful movie theater in the world.”

As the guests took their seats, Princess Reema bint Bandar told Arab News: “It’s a privilege to be here. I hope everyone gets to enjoy the experience I’m having this evening.”

In an official opening ceremony before the movie began, AMC bosses joined Saudi government officials on the stage. Each placed their hand each on a large handprint, triggering a shower of glittering, colorful confetti on the audience. It was a magical moment — just like the movies, in fact.

Paul Hill, the general manager of AMC, told Arab News: “It’s an absolute honor and privilege to be part of the opening It’s a historic achievement. This really will be the place to go.”

The opening was overseen by the Development and Investment Entertainment Company, a subsidiary of Saudi Arabia’s Public Investment Fund and a partner with AMC in the new cinema complex.

Dr. Awwad Alawwad, the Saudi Minister of Culture and Information, and Adam Aron, chief executive and president of AMC Entertainment, joined diplomats and industry experts to watch Black Panther in the first in a series of invitation-only screenings during April.

“I know for sure that Saudis are very eager to be able to watch their favorite films here in their own country, as now made possible by Vision 2030,” Dr. Alawwad said before the screening.

“This is a landmark moment in the transformation of Saudi Arabia into a more vibrant economy and society. None of this would be possible without the visionary leadership of Crown Prince Mohammed bin Salman.”

The cinema will open to the public on Friday. “There are some surprises and secrets on how we are promoting it. The tickets will be sold online and there will be more information in 24 hours,” said AMC Vice President Jason Cole.

Three more screens will be added to the cinema complex by September. Saudi Arabia plans to open nearly 350 cinemas, with more than 2,500 screens, by 2030.

Comments

shaji
 - 
Sunday, 29 Apr 2018

congratulation to Saudi King and Saudi Nationals on this most auspicious occasion.  They are improving and hope everything will be free here like western countries.  This is one step forward towards transfering the country to modernisation.    Saudi will be a destinatin for Film Producers and other entertainers. 

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Agencies
July 31,2020

Dubai, Jul 31: The Custodian of the Two Holy Mosques, King Salman bin Abdulaziz of Saudi Arabia tweeted early on Friday sending congratulations to everyone on Eid Al Adha.

"I congratulate everyone on the blessed Eid Al Adha. May Allah [grant us another Eid where we will be in] good, blessings, health, and wellness," King Salman said.

"We also ask [God] to accept the pilgrimage of those who completed Haj, and [to accept] Muslims' prayers, and to remove the coronavirus pandemic in our countries," he added.

King Salman left King Faisal hospital in Riyadh after recovering on Thursday, the Saudi Press Agency (SPA) reported on Thursday.

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KT
April 13,2020

Dubai, Apr 13: The UAE Ministry of Health and Prevention (MoHAP) on Monday announced 172 new recoveries in the country, taking the total recoveries to 852 cases.

"With today's 172 cases, the total number of fully recovered Covid-19 patients has become 852, while three residents of different nationalities were declared dead, taking the total number of deaths to 25," Dr Farida Al Hosani, spokeswoman for the ministry, said.

"We have also carried out up to 23,380 new tests on Monday all over the country."

Also read: UAE residency, visit visas valid until end-2020

Dr Hosani said His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, has launched the national home-based testing programme for determined people, be they nationals or residents.

"The program, targeting this important segment of the society who have difficulty doing tests outdoors, is part of the national drive-through testing national program."

Addressing some baseless rumours that are viral on social media, Dr Al Hosani confirmed that no one can fix a date for the peak of infected cases.

"So many studies have affirmed that physical distancing is so critical in reducing not only the number of Cobid-19 new cases but also the infection curve."

Dr Al Hosani advised the public to wear gloves whenever they go out. "However, do not touch your personal stuff when wearing gloves, particularly when using your phone, and safely dispose of them."

It is still so critical to clean your hands with water and soap on a regular basis, she underlined. "Cleaning and washing our hands are much better and safer than wearing gloves."

Wearing one-time disposable surgical gloves is highly advisable, she said. "If not available, hand-made cloth masks can be used but need to be cleaned regularly with water and soap."

Masks should be worn properly covering the nose, mouth and the chin, she pointed out. "Do not touch the internal or external parts of the face masks, while the blue colour side must be always outward."

Priority in drive-through tests are given for those with respiratory issues, senior people, and pregnant women, she said in answer to a question raised by media people.

"If you are developing no Covid-19 infection symptoms and just wish to make sure you are sound, you need to book an appointment, be aware that it will cost you Dh370."

"If developing minor symptoms, the public is urged to stay home and call any of these toll-free numbers for help: (800011111), (8001717), (800342)."

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KT
April 16,2020

Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

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