Loveyatri Actor Aayush Sharma: I Am Not Publicity Hungry

Agencies
September 24, 2018

Mumbai, Sept 24: Aayush Sharma says his debut film Loveyatri is a celebration of love and culture and it was painful to do away with the original title as the makers did not want to court any controversy.

In an interview with news agency, Aayush opened up about the title row to how he landed in Bollywood as an actor, courtesy Khan brothers - Salman, Arbaaz and Sohail.

The Vishwa Hindu Parishad (VHP) was irked by the title Loveratri, which according to them was distorting the meaning of Hindu festival, Navratri. Later, a Bihar court had ordered an FIR to be lodged against Salman, saying the title hurts religious sentiments and promotes vulgarity.

For Aayush, it was disheartening that the title was changed as he had lived with it for the longest time.

"Our intention was very clear. We wanted a film that connects with most people. There was unnecessary conversation and objection happening over it," the newcomer said.

The actor said it was difficult for him to understand the reason behind the controversy as the film has not been watched by anybody yet.

He added production banner Salman Khan Films has always believed in making family entertainers.

"The film will not hurt anyone's sentiments. There is not one double meaning dialogue in the film, it only talks about culture. Something or some elements had a problem. I don't want to win the box office with a controversy.

"I don't think getting controversy or adding tension would have worked in my favour. I am not publicity hungry. I have enough publicity through the film. I don't need unnecessary attention and I don't want anybody else to get the attention, so if you have a problem, we will change it (title). So, we gave up on the title and it is ok."

Aayush, 27, has been busy promoting the film in different cities and he says he is enjoying meeting new people and interacting with them.

"The kind of love we are getting I feel lucky as a debutante. When I used to go for promotions and I used to wonder do people even know who I am? Slowly it started as a lukewarm welcome to good to an amazing welcome," he added.

For, Aayush, it has been a memorable journey since the time the film was announced.

He recalled, "Lot of things were said like new actor, new actress and a new director, he is a brother-in-law (of Salman) is he capable of doing something like this? We had the energy, the drive to make a film that people would know us for."

The actor, who came to Mumbai to pursue studies, never imagined that he would face the camera one day. Aayush is the son of Delhi-based politician, Anil Sharma.

"I was clear I did not want to do a 9am to 5pm job. I wanted to stay away from politics. As a viewer, I would look at the films and say, 'Wow, what a beautiful world'. There were people who told me I should take up acting, do TV serials and ads. But I never gave it a serious thought."

But he believes God already had plans for him as he happened to meet Arpita, his wife now. When the two became friends, she introduced him her brothers.

"... They told me I should be an actor, I was like 'Okay, let me step into this world'. I was told there will be lot of pressure and I had to be prepared for it. My training began at their residence, which we call 'Galaxy Institute of Performing Arts'. Some successful and miserable graduates have emerged from there," he added.

When Aayush worked as an assistant director on films Bajrangi Bhaijaan, Prem Ratan Dhan Payo, Sultanand Tubelight that is when he realised that filmmaking was a taxing process.

"My perception towards films changed. So while I was assisting for films I felt I should act... So, I started listening to scripts, I was not getting the right blend between a commercial film and a plot. When I heard 'Loveyatri', I loved it. It had everything from comedy to emotion and a sweet love story," he added.

In Loveyatri, Aayush plays the role of Sushrut, a garba teacher. The film, which also marks debut of model Warina Hussain, is set to release on October 5.

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Agencies
August 4,2020

New York, Aug 4: National Award-winning documentary "Son Rise" and Geetu Mohandas-directed "Moothon" were among the films that took home the big honours at the 20th New York Indian Film Festival (NYIFF), which switched to a virtual edition this year amid the ongoing Covid-19 pandemic.

Over 45 feature-length narratives, shorts and documentaries from the Indian subcontinent were showcased at the festival’s virtual edition that ran for 10 days beginning July 24.

The films programmed were in various languages including Assamese, Bengali, Haryanvi, Hindi, English, Ladakhi, Maithili, Malayalam, Marathi, Nepali and Tamil.

The award ceremony for the festival was held virtually Sunday, with the filmmakers, cast, award winners and festival officials joining from across India and the US.

The award for the Best Documentary (Short) went to Saurav Vishnu-directed "Tailing Pond", which highlights the "horrifying effects of uranium extraction on the health of the indigenous population" of Jadugoda, Jharkhand.

"Son Rise" by Vibha Bakshi won the award for Best Documentary (Feature).

The documentary had won the National Award for the Best non-feature film in 2019 and was among the two centrepieces hosted by the festival this year. NYIFF called "Son Rise" “a powerful documentary about patriarchy in Haryana and efforts by a few good men to bring meaningful change in the society.”

The award for Best Short (Narrative) went to Sanat Ganu's "Arabian Nights". The narrative focuses on a child, his imaginary friend and a family that attends a conference where the attendees believe the earth is flat.

Director and scriptwriter Sudhanshu Saria accepted the award for Best Screenplay for "Knock Knock Knock". Saria’s screenplay “explores the lonely life of a man, an unlikely friendship that may or may not be real.”

Sanjana Dipu won the award for Best Child Actor for "Moothon" for her performance of a teenager in search of a brother.

Garggi Ananthan won the Best Actress award for her role as Kalyani in the film "Run Kalyani" and the Best Actor award went to Malayalam star Nivin Pauly for "Moothon". The award for the Best Director went to 23-year old Achal Mishra for "Gamak Ghar".

"Moothon" won the award for Best Film and its director Mohandas accepted the award for the film, which is "about love and loss that travels from the quiet, lush beaches of Lakshadweep to the mad hustle-bustle of the streets of Mumbai."

Produced by award-winning Indian film director and writer Anurag Kashyap, "Moothon" had premiered at last year’s Toronto International Film Festival.

NYIFF festival director Aseem Chhabra said that the process of searching for films for the festival began last fall and they were ready to showcase them to audiences in New York in April but had to change plans for the festival due to the pandemic.

"I know the best way to enjoy films is in a theatre with the audience and have live interactions, conversations. But the virtual festival is the next best option and in the process, we have been able to reach out to a much larger audience in the US, North America as well in several other countries.”

NYIFF said that a virtual edition expanded the reach of the festival and audiences from 95 countries were able to access and view the films.

Dr Nirmal Mattoo, Chairman of the Indo-American Arts Council, co-founder and owner of Atlantic Dialysis Management services, the largest private dialysis provider in New York State, said NYIFF works with an independent jury - filmmakers, film professors, writers and critics.

Indo-American Arts Council (IAAC), the leading cultural organisation, presents the festival.

"The Covid-19 pandemic has forced the closure of theatres but we believe that in such trying times arts, including films are even more important for the community’s well-being. So, this year we have decided to bring the films directly into your living rooms.” IAAC Vice-Chairman Rakesh Kaul had said.

The New York Indian Film Festival is the oldest Indian film event in North America. Over the years, the festival has held New York premieres of a wide range of films, many of them critically acclaimed, including "Monsoon Wedding", "The Namesake", "Slumdog Millionaire", "Shahid", "Dum Laga Ke Haisha" and "Gangs of Wasseypur". 

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News Network
April 25,2020

Mumbai, Apr 25: Actor Vidya Balan has decided to donate 1000 Personal Protective Equipment (PPE) kits to the frontline healthcare staff across India.

In a video message posted on her Facebook page, the actor announced that she is also collaborating with celebrity shout-out platform Tring to raise money for additional 1000 PPE kits.

“In the war against COVID-19 our health care professionals are like our soldiers at the border fighting for our health and freedom. Just like we equip our soldiers for the battle we must do the same with our medical staff. There is a critical shortage of PPE for our senior doctors, residents, nurses and ward boys in their daily work.

“As a result, a lot of our hospitals are not functioning at full capacity. Join me in changing this now. I am donating 1000 PPE ktis to hospital and medical staff across the country. And I am pledging to raise money for another 1000,” she said.

According to a statement issued by the actor’s team, she has joined hands with Tring to provide additional 1000 PPE kits, in association with Manish Mundra of Drishyam Films and photographer-producer Atul Kasbekar.

For donations made through Tring, Vidya will be recognising the support of every donor by sending a personal thank you video message, and a chance for a two-minute video call with her.

Vidya said each PPE kit is worth Rs 650 (all-inclusive of delivery costs and applicable taxes) and it consists of one coverall laminated and waterproof, nitrile gloves, goggles, face shields, 3-ply surgical mask and shoe covers.

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News Network
July 25,2020

Bhubaneswar, Jul 25: The COVID-19 pandemic has hit many people hard, and the latest victim of the pandemic is Bollywood actor Kartika Sahoo from Odisha. With the entertainment industry almost non-functional and most productions on hold, the actor is forced to sell vegetables for a living.

Sahoo, who hails from the from Garadpur block of the Kendrapada district in Odisha, said that he went to Mumbai to try his luck in Bollywood at the age of 17. For many years he worked as a bodyguard to film stars and cricketers such as Amitabh Bachchan and Sachin Tendulkar, among others.

Lady luck shone on him in 2018, and he landed noticeable roles in the action sequences of many movies, he said while speaking with news agency. He also has a fight sequence with Akshay Kumar in his upcoming film 'Sooryavanshi'.

Just before the nationwide lockdown which started on March 22, Sahoo had returned home to Odisha after shooting a fight sequence in Jaipur. Since then, with no work, the actor has been living off his savings to sustain his family. But, after four months of no work, and a medical emergency, a major part of his savings was drained.

To find work, he moved to state capital Bhubaneswar, but to no avail. In the end, Sahoo had to resort to selling vegetables in Rasulgad there.

Sahoo is still hopeful and said that he'll again try his luck in Bollywood once the situation is back to normal, till then he'll struggle, like others, for survival.

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