Loveyatri Actor Aayush Sharma: I Am Not Publicity Hungry

Agencies
September 24, 2018

Mumbai, Sept 24: Aayush Sharma says his debut film Loveyatri is a celebration of love and culture and it was painful to do away with the original title as the makers did not want to court any controversy.

In an interview with news agency, Aayush opened up about the title row to how he landed in Bollywood as an actor, courtesy Khan brothers - Salman, Arbaaz and Sohail.

The Vishwa Hindu Parishad (VHP) was irked by the title Loveratri, which according to them was distorting the meaning of Hindu festival, Navratri. Later, a Bihar court had ordered an FIR to be lodged against Salman, saying the title hurts religious sentiments and promotes vulgarity.

For Aayush, it was disheartening that the title was changed as he had lived with it for the longest time.

"Our intention was very clear. We wanted a film that connects with most people. There was unnecessary conversation and objection happening over it," the newcomer said.

The actor said it was difficult for him to understand the reason behind the controversy as the film has not been watched by anybody yet.

He added production banner Salman Khan Films has always believed in making family entertainers.

"The film will not hurt anyone's sentiments. There is not one double meaning dialogue in the film, it only talks about culture. Something or some elements had a problem. I don't want to win the box office with a controversy.

"I don't think getting controversy or adding tension would have worked in my favour. I am not publicity hungry. I have enough publicity through the film. I don't need unnecessary attention and I don't want anybody else to get the attention, so if you have a problem, we will change it (title). So, we gave up on the title and it is ok."

Aayush, 27, has been busy promoting the film in different cities and he says he is enjoying meeting new people and interacting with them.

"The kind of love we are getting I feel lucky as a debutante. When I used to go for promotions and I used to wonder do people even know who I am? Slowly it started as a lukewarm welcome to good to an amazing welcome," he added.

For, Aayush, it has been a memorable journey since the time the film was announced.

He recalled, "Lot of things were said like new actor, new actress and a new director, he is a brother-in-law (of Salman) is he capable of doing something like this? We had the energy, the drive to make a film that people would know us for."

The actor, who came to Mumbai to pursue studies, never imagined that he would face the camera one day. Aayush is the son of Delhi-based politician, Anil Sharma.

"I was clear I did not want to do a 9am to 5pm job. I wanted to stay away from politics. As a viewer, I would look at the films and say, 'Wow, what a beautiful world'. There were people who told me I should take up acting, do TV serials and ads. But I never gave it a serious thought."

But he believes God already had plans for him as he happened to meet Arpita, his wife now. When the two became friends, she introduced him her brothers.

"... They told me I should be an actor, I was like 'Okay, let me step into this world'. I was told there will be lot of pressure and I had to be prepared for it. My training began at their residence, which we call 'Galaxy Institute of Performing Arts'. Some successful and miserable graduates have emerged from there," he added.

When Aayush worked as an assistant director on films Bajrangi Bhaijaan, Prem Ratan Dhan Payo, Sultanand Tubelight that is when he realised that filmmaking was a taxing process.

"My perception towards films changed. So while I was assisting for films I felt I should act... So, I started listening to scripts, I was not getting the right blend between a commercial film and a plot. When I heard 'Loveyatri', I loved it. It had everything from comedy to emotion and a sweet love story," he added.

In Loveyatri, Aayush plays the role of Sushrut, a garba teacher. The film, which also marks debut of model Warina Hussain, is set to release on October 5.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 19,2020

New Delhi, Mar 19: As a precautionary measure to combat the spread of coronavirus, Bollywood actors including Preity Zinda, Sidharth Malhotra, and Shraddha Kapoor are maintaining their social distance, while calling on fans to follow health guidelines and maintain good hygiene.

Joining others in sharing what to do while practicing self-isolation at home, Preity Zinda on Thursday took to Instagram and shared a video where she is giving an oil massage to her mother.

In the shared video, the 45-year-old actor was seen at the comforts of her home, giving a good nice 'Champi' to her mom.

She also encouraged everyone to try 'Champi' at home as she suggested it is good for one's hair.

"To keep our heads cool during this home quarantine it felt right to give mom the classic Champi Making the most of staying home & bonding kyuki sir jo tera chakraye, ya dil dooba jaaye- aaja pyaare paas hamare, kahe ghbraye. This too shall pass #day8 #homequarantine #staysafe #oilmassage #covid19 #Staypositive #Ting," the caption read.

On the other hand, actor Sidharth Malhotra is using the self-isolation period to focus this on things one always wanted to do but could not due to time restrictions.

"It's time to take some time off and focus on things we've always wanted to do but never had enough time for. Let's read, reinvent and live our hobbies, spend time with our family and just try to do all we can to stay safe and keep others around us safe too!"

The 35-year-old actor also urged everybody to take measures to avoid the spread of the disease.

"I love you guys, so please take good care of yourself, stay at home, wash your hands and avoid unnecessary travel," he added.

Meanwhile, Shraddha Kapoor has been posting a series of pictures right from the time of her being at home as a precautionary measure from the spread of the virus.

From reading to having a home-made meal to sharing balcony pictures, the 33-year-old actor has made her presence felt online.

On Thursday, the 'Baaghi' actor shared a picture of Bamboo toothbrush, promoting the use of eco-friendly products.

"Being home #BambooToothbrush #Ecofriendly #MorningRitual," the caption read.

According to official data provided by the Ministry of Health, the country has 169 reported cases of COVID-19.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
August 4,2020

New York, Aug 4: National Award-winning documentary "Son Rise" and Geetu Mohandas-directed "Moothon" were among the films that took home the big honours at the 20th New York Indian Film Festival (NYIFF), which switched to a virtual edition this year amid the ongoing Covid-19 pandemic.

Over 45 feature-length narratives, shorts and documentaries from the Indian subcontinent were showcased at the festival’s virtual edition that ran for 10 days beginning July 24.

The films programmed were in various languages including Assamese, Bengali, Haryanvi, Hindi, English, Ladakhi, Maithili, Malayalam, Marathi, Nepali and Tamil.

The award ceremony for the festival was held virtually Sunday, with the filmmakers, cast, award winners and festival officials joining from across India and the US.

The award for the Best Documentary (Short) went to Saurav Vishnu-directed "Tailing Pond", which highlights the "horrifying effects of uranium extraction on the health of the indigenous population" of Jadugoda, Jharkhand.

"Son Rise" by Vibha Bakshi won the award for Best Documentary (Feature).

The documentary had won the National Award for the Best non-feature film in 2019 and was among the two centrepieces hosted by the festival this year. NYIFF called "Son Rise" “a powerful documentary about patriarchy in Haryana and efforts by a few good men to bring meaningful change in the society.”

The award for Best Short (Narrative) went to Sanat Ganu's "Arabian Nights". The narrative focuses on a child, his imaginary friend and a family that attends a conference where the attendees believe the earth is flat.

Director and scriptwriter Sudhanshu Saria accepted the award for Best Screenplay for "Knock Knock Knock". Saria’s screenplay “explores the lonely life of a man, an unlikely friendship that may or may not be real.”

Sanjana Dipu won the award for Best Child Actor for "Moothon" for her performance of a teenager in search of a brother.

Garggi Ananthan won the Best Actress award for her role as Kalyani in the film "Run Kalyani" and the Best Actor award went to Malayalam star Nivin Pauly for "Moothon". The award for the Best Director went to 23-year old Achal Mishra for "Gamak Ghar".

"Moothon" won the award for Best Film and its director Mohandas accepted the award for the film, which is "about love and loss that travels from the quiet, lush beaches of Lakshadweep to the mad hustle-bustle of the streets of Mumbai."

Produced by award-winning Indian film director and writer Anurag Kashyap, "Moothon" had premiered at last year’s Toronto International Film Festival.

NYIFF festival director Aseem Chhabra said that the process of searching for films for the festival began last fall and they were ready to showcase them to audiences in New York in April but had to change plans for the festival due to the pandemic.

"I know the best way to enjoy films is in a theatre with the audience and have live interactions, conversations. But the virtual festival is the next best option and in the process, we have been able to reach out to a much larger audience in the US, North America as well in several other countries.”

NYIFF said that a virtual edition expanded the reach of the festival and audiences from 95 countries were able to access and view the films.

Dr Nirmal Mattoo, Chairman of the Indo-American Arts Council, co-founder and owner of Atlantic Dialysis Management services, the largest private dialysis provider in New York State, said NYIFF works with an independent jury - filmmakers, film professors, writers and critics.

Indo-American Arts Council (IAAC), the leading cultural organisation, presents the festival.

"The Covid-19 pandemic has forced the closure of theatres but we believe that in such trying times arts, including films are even more important for the community’s well-being. So, this year we have decided to bring the films directly into your living rooms.” IAAC Vice-Chairman Rakesh Kaul had said.

The New York Indian Film Festival is the oldest Indian film event in North America. Over the years, the festival has held New York premieres of a wide range of films, many of them critically acclaimed, including "Monsoon Wedding", "The Namesake", "Slumdog Millionaire", "Shahid", "Dum Laga Ke Haisha" and "Gangs of Wasseypur". 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 15,2020

Thiruvananthapuram, Jun 15: Kerala Chief Minister Pinarayi Vijayan has condoled the death of actor Sushant Singh Rajput and recalled his support to the state during the floods in 2018.

The 34-year old Bollywood actor was found hanging at his apartment in Mumbai on Sunday.

"We are deeply saddened to hear of the death of Sushant Singh Rajput. His early demise is a great loss to the Indian Film industry. Our heartfelt condolences to his family, friends and supporters," Vijayan said in a tweet.

"We take a moment to remember his support during the time of Kerala floods

During the deluge in August, 2018, a fan had tagged him in a comment on his Instagram post and said, he don't have the money, but wanted to donate some food.

The actor, who spotted the comment, replied that he will donate Rs one crore in his fan's name.

Rajput donated Rs one crore to CMDRF in the name of his fan and uploaded the screenshot saying, My Kerala.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.