Madhu Mailankody: Setting Standards for Sports Presentation

By Abhishek N Bhat | coastaldigest.com
May 3, 2019

The advent of Star Sports into Kannada - a language which is already replete with nearly three dozen state-level television channels - has brought forth an accomplished anchorwoman, who can steal the hearts of television audience in Karnataka in general and sports enthusiasts in particular through her astute presentation amidst the hullaballoo of a bunch of sanctimonious and strident anchors cutting across the news and the entertainment channels.

Flashing a million dollar smile Madhu Mailankody was the first anchor to go live on air after the Walt Disney owned Star India recently launched the Star Sports 1 Kannada, said to be the country’s first and only dedicated Kannada sports channel.

The all-round ‘Sport Presenter’ is one of the very few female specialists in all forms of sports and games including cricket, football, badminton, kabaddi and volleyball in Karnataka. She is now often seen hosting various sports shows and programmes and interviewing sports legends on the channel. In spite of her acumen and insightfulness, the gorgeous girl’s humility and not so ‘holier-than-thou’ attitude has set new standards for anchoring and sports presentation in Kannada.

“How do you feel?” I drag her into a conversation on WhatsApp after watching her live on the television. “Working with legends of various sport and sharing work space with them... A good opportunity to interact with sports giants from across the world like Brian Lara, Brett Lee, Scott Styris, Anil Kumble, Irfan Pathan, Harbhajan Singh, Virendra Sehwag, Venkatesh Prasad…,” Madhu candidly responds before heading back to studio for shoot.

Madhu is a Mangalurean. Nay, a young Kasaragod Kannadiga woman, who even before entering the Star Sports had carved a niche in the hearts of Mangalureans through anchoring and hosting various events for past several years. Knowing that she is an out-spoken but publicity-shy woman who exudes genuine passion and commitment for her work, I obliquely pester her to tell me more about herself. She strikes me as a self-made woman, unburdened by all her God-gifted talents and achievements.

The desi girl’s lucid English, immaculate Kannada, chaste Hindi, friendly Malayalam and cordial Tulu coupled with an affable body language always make her stand out from the rest. Madhu’s multilingual and multicultural mastery makes her “an anchor sans borders” who can easily engage with diverse audience in almost all Indian states and beyond. She has won the applause of NRI audiences in Middle Eastern countries like United Arab Emirates, Qatar and Oman.

Madhu shares a close bond with the word ‘League’. She entered Star Sports in 2017 as an anchor for Indian Super League (ISL), the most premium football league of the country. In 2018-2019 she was an anchor for the Pro Kabaddi League (PKL). In 2018-2019 she was a host for the entire Premiere Badminton League (PBL). She has been the ground MC for Karnataka Premiere League (KPL) since 2015. She was the solo host for three seasons of Mangalore Premier League (MPL) and then went on to become the voice of Bengaluru’s M Chinnaswamy Stadium for over 35,000 spectators during Indian Premier League (IPL). She also played the role of an anchor during several international cricket tournaments. Earlier this year she was part of the Asia Federation Cup.

The secret behind the magnanimous Madhu’s lively personality lies at ‘Mailankody’ in the pristine village of Perdala off Badiyadka town in Kasaragod district, where she was born as the second and last daughter of Savithri G Bhat and M Ganapathi Bhat, who opted agriculture after completing his post-graduation at a juncture when millions of rural Indians quit agriculture and migrated to towns and cities. She was brought up in the same village before shifting to Namma Kudla for college education. An alumnus of St Agnes and St Aloysius, two of Mangaluru’s prestigious colleges, Madhu is a passionate traveler, who prefers to spend time with the nature than in shopping malls and restaurants. The father’s pet daughter turns herself into a volcano of self-confidence when she says, “I am purely an independent girl!”

Comments

PK Kudla
 - 
Sunday, 5 May 2019

Terribly gorgeous girl.  Nice photos. 

Richard Rego
 - 
Sunday, 5 May 2019

Well written. Hope Madhu Mailankody reaches great heights of success

Roshan Martis
 - 
Sunday, 5 May 2019

Wonderful article on a wonderful girl. Proud of you Madhu Mailankody. God bless.

Aron
 - 
Saturday, 4 May 2019

Nice piece of article on a nice girl. All the best Madhu

Nithin Mangalore
 - 
Saturday, 4 May 2019

Madhu Malankodi is quite familiar in Mangalore. Happy to see her scaling new heights. I liked the last line: “I am purely an independent girl”. You are practically a feminist. I must thank the writer Mr Abhishek N Bhat for the beautiful write up. 

Raveena M
 - 
Saturday, 4 May 2019

Wonderful woman. One should live life like this! I worked Madhu during an event in Mangalore years ago and received my first salary from her. 

M Sadashiva Rao
 - 
Friday, 3 May 2019

A stupendous performance and achievement - By Madhu Mailankdy - hailing from a remote rural place - proving that it is one's talent, attitude and passion that makes or marks a person - one need not be City bread to be an achiever -  Congratulations and compliments to this simple girl from Perdala - who has carved a niche for herself in the arena of sports presentation

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News Network
February 5,2020

Mangaluru, Feb 5: The New Mangalore Port implemented the Centre's Standard Operating Procedure (SOP) by screening the crew of cargo ships and passengers of Cruise Vessel for the highly contagious and deadly disease Coronavirus.

Sources in the port said that screening was being carried out at the harbour since the past few days, as a precautionary measure. All the 1,800 passengers and 786 crew of Cruise Vessel 'Costa Victoria,' which stopped at the port, were screened.

Arrangements were also made for screening foreign nationals arriving at the Mangalore International Airport (MIA). 

Besides screening, passengers were also made aware of the Coronavirus and the precautionary steps to be taken.

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News Network
February 23,2020

Udupi, Feb 23: Karnataka's minister for Tourism and Culture CT Ravi on Sunday said that India is losing money as because people travel abroad to visit casinos.

Arguing that casinos are being used by countries to promote tourism, he took to Twitter to highlight the issue, saying, "During my interaction with FKCCI, I had mentioned that many countries have promoted Tourism through Casinos. Isn't it a fact that lakhs of Indians go abroad to play in Casinos? Can anyone stop them? At the moment, there is no proposal before Our Govt to set up Casinos here,' he tweeted in the morning.

He also urged the Central government to stop people from visiting abroad.

Yesterday, the minister had stated that he has no intention of developing "casino tourism" in the state.

"I only expressed my opinion on how other countries have promoted tourism, during a discussion. Casino tourism is one such thing, I have no intention of developing it here," Ravi had told media when asked to comment on Karnataka government's proposal of casinos in Coastal Karnataka.

"What I meant was many Indians go and spend there, our money should be spent here itself," he had said.

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News Network
March 24,2020

Bangalore , Mar 24: Bizom, India's leading retail intelligence platform, announced free subscription of its retailer app and tele-ordering solutions for consumer businesses in India and other emerging economies. Both solutions enable retailers to send their orders directly to the brand.
In COVID-19 times of social distancing and prophylactic measures, brands are conscious about the safety of their salespersons. Also, retailers don't want travelling salespeople to enter their premises. Consequently, many retail stores are facing stockout situations of fast-moving product categories. Bizom's self-ordering solutions help brands to avoid stockouts of their products.
Bizom trends, which analyses consumption and demand for consumer brands, showed how a near-complete shutdown during the Janta Curfew followed panic buying in early March. The asymmetrical demand and a lack of salespeople for order-taking are driving the industry towards social-distancing-based store-stocking mechanisms.
Bizom provides social-distancing-based store-stocking solutions for consumer businesses. They include the Bizom Retailer App and the Bizom Tele-ordering.
The Bizom Retailer App enables self-ordering for a brand's key retail outlets and can be implemented in under two weeks. The mobile app, a B2B shopping app, is a simple installation for retailers. It lists and groups the brand's products as per its product categories. The app's interface is no different from that of leading e-commerce apps. All the user has to do is select the preferred SKUs and add them to their shopping carts.
The app also allows brands to customize the app to meet the requirements of their continually changing product categories. For instance, if an SKU runs out of stock, the brand can disable the given SKU from the app.
With the Bizom Retailer App, brands can take orders directly from retailers instead of the traditional order-taking approach, which requires high-touch from a salesperson. Some of the key features of the app are, the ability to provide product information directly through retailers including SKUs, competitor comparison and pricing.
It also enables self-ordering from the retailer to maintain the flow of products as per demand, enables scheme rollout information through a notification on the app rather than through salespeople, tracks delivery of goods to the retailer and enables incentive payments to retailers directly rather than through distributor claims.
With Bizom Tele-ordering, as the sales teams go remote, the tele-ordering solution will become useful for brands who want to get salespeople to take orders from retailers, remotely. It ensures continued service to outlets despite not being physically present in the market.
Here, salespeople can discuss product requirements with retailers and enter orders based on specific outlet types (grocery, chemist etc.), outlet class (Class A, Class B etc.) or based on their beat or as per a distributor.
The key features of the Bizom Tele-ordering solution are, its ability to help salespeople collect orders from retailers remotely and enter it for fulfilment into Bizom using a tool, the flexibility offered to salespeople for remote servicing of retailers as per outlet type, beat, distributor area etc., secondary schemes get applied automatically, variable discounts will get applied as applicable at an SKU level.
"At Bizom, we are conscious of our responsibility to help brands run faster during these COVID-19 times. Our solutions of Bizom Retailer App and Bizom Tele-ordering have been built to ensure that brands can leverage this situation of low direct touch with retailers to enable a better way of working, remotely. I am trying to help brands go live in a few days so that they, in turn, can serve consumers better during these testing times," said Lalit Bhise, CEO, Bizom.

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