Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
15# f amber moral police never shut up their mouth till get good punishment.
#shamshuddin hey bro when babri masjid was demolished any kind of org like PFI,KFD is there o what so many crisis were happened before popular front forming in india then why don't the govt not controlled. please shut up and don't be show off k we know what is PFI insha allha ham honge kamiya ek din.....
aharkul #13 dear, Fighting for Justice? if you real fight with Justice go to management or principal request to solve the problem if they are not agree , students and parents is the responsible. moral activities? no never in Islam.
Dear Mr. Shamsuddin
They are fighting for justice. So what is the problem wearing Hijab or headscarp in the class room. Why you are not supporting them?
India is a secular country...be like that way...no one can impose dressing code on anyone.....religious freedom should be upheld....immoral or ugly way of dressing, of course that should be stopped....
H0nest Poeple never hide their own Names
Dear h0nest, #9
What common sense u r talking about, teach students to study 1st. Not politicise , college administration and parents will solve the problems , why flags!!! Shame on u guys following RSS tricks
Dear Shamshuddin #5
Have some common sense and logic
One is fighting for the rights of the poor and oppressed and the other is fighting to the Take the rights of the poor and the oppressed.
All Institutions & universities should keep in there objectives that they should not violate individuals Constitutional Rights.....!!!!!
Mr. naren and his team received burnool baghya....
Well done CFI.
@Sinan, please read news once again and then decide what to comment. :)
Campus Front and KFD-IFF all same , following RSS-BD-SRS-ABVP culture.. should ban all those organizations. Otherwise hindu muslim riots will never End.
Thanks to the students Organization . It's good work done.
We have to respect the institute and the Principal and teaching staff.
Whatever agitation may be, it should be peaceful and with respect.
Also you should deal with the Princepal or authority in a very respect way. Whatever their reaction may be.
At the end they are our teachers and the teachers are same as our parentsl.
At last VICTORY is always ours. Whether it is in this world or life after Death.
Good move by the management.
ISLAM says it is better for women to cover their body
And we see now a days many rapes are happening around us.
Its a divine revelation that women should cover themselves for their better respect and honour in the society...
Those who reject divine message will surely a would be victim to culprits like rapist and molesters
Srinivas management should study Why ISLAM & Christianity or some sects of Hindus Women cover and what their religious scriptures says before banning them... That's intelligence when U study and learn about the subject...
Falling to media pressure or cheddi pressure will dump you in future.
College had clearly stated that they would allow to wear hijab if the girl student and her parents formally request. Then why did CFI stage protest? Just for cheap publicity?
Add new comment