Mangaluru: Another youth allegedly murdered in Ullal

Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Mandya, July 30: BJP state president Nalin Kumar Kateel on Wednesday said Chief Minister B S Yediyurappa has done a commendable job in tackling the Covid-19 situation and floods and that the question of changing the leadership does not arise.

Karnataka on Wednesday reported 5,503 new cases of Covid-19 and 92 related fatalities, taking the total number of infections to 1,12,504 and the death toll to 2,147.

Speaking to reporters here, Kateel said, "Deputy Chief Minister Laxman Savadi has gone to Delhi to discuss the projects sanctioned to state with the central minister. There is no need to read too much into it."

Replying to a query on graft charges against the BSY government by the Congress, Kateel said, "Congress national president, state unit president are out on bail in graft cases . Why did a Congress leader who calls himself a bande (rock) has approached court seeking stay on CBI probe? Before making any allegations against the government, they should think about 'irregularities' in Indira Canteen and housing schemes," he charged.

Instead of instilling confidence and hope among the people in these testing times, the Congress is unnecessarily creating fear with petty politics, he told reporters in Shravanabelagola, Hassan district.

"The Yediyurappa-led BJP government is working day and night to tackle the Covid-19. Similarly, several non-governmental organisations have joined hands with the government in the fight against the virus. But, the Congress is only creating confusion by issuing baseless statements," Kateel said.