Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Those killed Harish Poojari get bail and CBI find out the voice that terrorist Butta also free from jail.
those who did not killed anyone until now, they are in jail. Big tragedy in judicial system.
May Allah help those innocent, who suffering in jail, without any charge and punish those who criminal free from jail.
Mr Rafique , discussing about conversion is unwarranted here . comment on subject .
ISIS is biggest conspiracy of vested interests to malign islam , anti muslims are more feared spread of islamic idealogy through out the world.
Latest propaganda and arrests are part of that conspiracy in India also.
Insha Allah , Islam will overplay all conspiracies, as Al Qaida conspiracy calm down..
if you are a christain at home.....why there is always effort from your religion for foreceful conversion outside ?
And if you are a congress supporter or not I am not bothered. bcos all political parties are alike...
i cant believe, what the hell is happening in mangalore, look at him he cant hold one ice candy in his hand, and planned to carry big big bombs,
whether u partly agree or not , it is upto u ..
We all know which religion is creating more problem in the world. as per new records 467 out of 469 suicide bombings linked to your faith . it means something is really wrong and it has to be fixed and addressed and In india, we dont see your community integrated with rest of the population (may be 5% integration ), when they are alienated , this type of things do happen . Radical islam has to be blamed .Being a proud christians we say , we are proud Indians first and then we are christian at home . this concept will you accept ? certainly not. you people still in denial mode in this case , so what message are you giving it for the whole society? I am also a supporter of congress and i dont feel anything wrong in ITS action .
Partly agree with George.....
Keep aside religion - punish the anti National, irrespective of religion/caste. But we have concerns when people start targeting whole Muslim community,and painting in same brush as culprits.
i dont agree with muslims in this forum ... these guys working against India . so they need to have capital punishment . BJP is not targeting minorities , if it was it would not have arrested Hindu army and airforce guys who collaborated with ISI ... So I would say .. shoot to kill is the only solution for this menace . ISIS rogues are targeting youngsters .,when 100's of christaian terrorists were caught by agencies , particularly north east ... christian community didnot object it as it national cause nothing to do with religion .. so keep aside religion and think as indian
India has Supporters who like ISIS ideology like the one who was caught in Bangalore.
ISIS threatens #Bangalore Police after Mehdi’s arrest, warns of revenge
Bangalore ISIS is using IP addresses the UK sold to Saudi Arabia
Bangalore ISIS builts its own encrypted Android messaging app
Bangalore was amongst the safest area in India. Now, be it today's suspicious objects at Cauvery theater junction or ISIS's Shami Witness.
Viren.....looks like you are also victim of casteism.
As we all know even now there is widespread discrimination against Dalits..backward classes amongst majority community
so dont rejoice.....it may boomerang
In fact techie help stop people from joining ISIS
Nazmul Huda was encouraging youngsters to join a isis.
Karnataka turning into d safest place for Terrorists wake-up sidd
ATS arrested Najmul Hudha(25yrs) n Syed Hussain(25yrs) #ISIS terrorists in Mangalore n Tumkur. Central Govt. is targeting minorities.
All brilliant students from Muslim and Dalit community are being targeted by Sanghis and pro Sangh cops with the help of ISIS.
A good news finally. Subject them to rigorous interrogation and torture them until they speak out the truth.
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