Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
They didn't ask you to wear shorts or bikinis
They just said no bhurka
Once you join the college,you are meant yo follow rules.
If you are not ok with it join another college which respects your tradition
They didn't ask them to wear shorts or bikini,they just said no bhurka
Rules of college to be followed once you join it,if you are not ok with it join another college which respects your tradition
Some fools here don't know the constitutional rights of students and commenting asking to go to Muslim colleges. Then let the college announce that they cannot follow our indian constitution.....
I dint see all these people commenting where their cow gods are in trouble....specially kotiaan ....we will take care of our problems....you first settle your GO Gods problem first....ha ha ..arrange to clean the city from plastics and feed them with grass......good luck....
Neren when did you travel from Thailand to Singapur. Might be the Govt of Thailand refused to give shelter like Indian govt did to you Poor Naren. Next he will be HELL.
Me Naren Hindu Lady sanyasi also wearing towel on her head gujrathi and Rajasthan Hindu women without head covered not coming in front of elderly person Christian nuns also wearing hijab that means hijab his good for ladies. If purchased fish you are not taking naked fish without covering then how you allowd your mother or sister allied without covering head
Kotian. A simple example. Just read and understand
For kachra what u do. U will burn of course.
For treasure what u do. U will hide in the ground of course.
After dead some people burn them. As some people hid in the ground
Simple message is that it is because of the huge donations given by the muslims the school and colleges are being filled and if we muslims decide to send our children only to muslim institutions then the closure of many of the non-muslim institutions will be near.
Dear Danish,
Your comments shows how much knowledge you have about islamic countries. Just visit dubai and see how non muslims are practising their faith. Don't blame with half knowledge like our Feku.
NARENANNA .....We no longer require messenger like you ....we already have ADVANI anna .....who followewd Sharia by saying ....death penalty for Rapist
NAREN JOKES
What a boring and miserable person you are naren. We are fed up reading your comments and now we are taking it as narens jokes. Keep going you will be famous as sardar jokes one day .. Hahaha.
There is a pretty common story that a NON MUSLIM asked a MUSLIM man why Muslim women covers themselves in HIJAB.
He took a piece of CANDY , took it out of the wrapper and threw it on the Ground. Candy got dirty, ants came & swarmed it, etc...
He took another piece of CANDY that was wrapped and threw it on the Ground as well.
Then he asked the NON MUSLIM man if he wanted the wrapped candy or the unwrapped candy? He of course said the Wrapped ONE.
The unwrapped was to symbolize uncovered women... How they are walking through this filthy world.
The Covered women was symbolized by the Wrapped Candy which protected from the dirty things on earth.
Its your choice... to follow the divine msg or not.. Nobody is forced by GOD.
If the Virgin Mary appears wearing a Veil on all her pictures, How can you ask me to sign on a Hijab ban law?
Roberto Maroni (Italian Foreign & Labour Minister)
muslim education institutes are not on par with education , so they join hindu and christian owned ... so no place for sharia .. kick those out of college ... no mercy must be shown on jihadist encouraging activities ... we have seen deep penetration of islamic state element in the coastal . .. one banner showing they will teach lesson in their own terms ... fire pellet guns on them ...beter join madrasa guys ... go please hahaha...
A BJP MP rejected USA visa because they told him to remove turban for security check. He rejected the American visa instead.
Anybody to blame him? No, this is our culture.
If a girl wear half naked skits or tight jeans pant and breast showing clothes, then these so called educationists are happy.
Hijab is the right of a muslim girl. Turban is the right of Sikh students, in a secular country they have the right to observe their religious dress code.
better to boycott such kind of institutions and go for islamic colleges.
Finally chairman by self unveiled his mask. Hope if he continue his dirty mentality then his institution may lose his respect and not fit to educate our future generation.
It will be unfortunate to Great Nation
its not Group of Muslim Students.............it is CAMPUS FRONT OF INDIA
Beedi workers ( look at pic in which women has come along with her daughter ) ...2 faces I can make out they are from bunder involved in cattle thefts before ..correct taane faizahal Bhai ? Idara bagge nimge idea iratte ..haha ..salafists are getting lot of funds from wahabist countries ..so they are organising this .. Give them tc so that they can join their community owned collegese...comedy thing is minority particularly one community owned colleges and schools are not of good standards ...haha ...quality of teaching staff is not up to the level ...so they join colleges owned by Hindus and Christians .madrasa untalla babes ..go and join na ? Hahaha...
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