Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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Comments
this boppa,vijay and naren dont hve the clear picture of this RSS and sangi guys so they brak from there side as they blive we all muslims are blongs to terrorist grp thn can they explain abt this RSS and sangi guys wht they are upto they want to divied the country or make a peace loving country. till now they divied the country by the name of religons .
this guys plan same policy which played by british divied and rule this sangi and RSS are born under there rules this sangis helped thm even nw they do the same.
comment #6 wht u written in last line of ur comment this shld b applied for the people inculding sangi and RSS guys aswel
dont blame we muslims we are very proud INDIAN MUSLIMS
we are proud to b an INDIAN more then u sangi and rss guys
and dont blame others first look into u wht gd deed hve u don till nw this for boppa,vijay and naren
Dear Naren
you dont have 70 virgins ...you have to taste only one that too Najas......... Brother Mustafa left this Duniya as Tippu did . and enjoying the favours from the creator . when he was hacked to death by cowards in the dark with the help of Coward fascist police . no problem we are borned for that we do not mourne but his family will curse you and you sangh .
Bopanna and vijay, every one will know your bulsh*t sangi parivar, you are sitting in and posting comments, stupid come out, you go and fight instead of sending poor in rana rang,
Naren, don't post your stupid and bulsh*t comments, come and fight face to face, Israel is your father country they also like you killing innocent people in back door.................ISIS and RSS is the same.....isis will not attack israel because its born from there only..
Ameen
Bupa, vijaya ..Mangalore ( Naren ignored ) ....Guys if u want to know the truth about this case contact the Vakil Dinesh Hegde Ulapady...before barking
So naren kotian,
Then start to attack anti nationalist first from mohan baaghwath, thogadia and so on means rss must be removed from the route. Then only brotherhood will remain in our great country India.
Jai Hind
same third rated guys rejoiced when muslim gangs killed prashanth poojari ... and yesterday one jihadi sitting in saudi , i think by name ahmed ... said next round will be of kiran shetty :) it shows ... and it says everything ... let it be ... i wish all murderers of prashanth poojari meets same end ,i pray to god ... israel policy follow madle beku ... when anti nationalist strike our eyes , we must strike their heart, kidneys ,eyes , liver ... legs and brain ... then only systerms will be back to normal .
Well said Bopanna....these people(so called peace lovers)they only know to blame RSS...
Dear Bopanna,
What about the gather during poor prashanth poojary funeral.All are belongs to anti India criminal rss group.
Karnataka police dept is well aware about all criminal groups. They never bow to any influence or to any muscle power. They kicked your dirty leader Togadia from airport back to his home town hell.
Jai Hind! Jai Karnataka!
Bopanna seems to have too much of hatred towards mulsims despite being and earning in an Islam country
If he hates muslims he has no moral rights to be, where he is currently
A theif's friend will be another theif only.
Let the police keep an eye on all these people who attended the event - a lot of terrorists there I am sure
Masha Allah great .Rest in peac my brother mustafa.
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