Media completing ignoring issues of rural India, says Sainath

coastaldigest.com news network
August 21, 2017

Udupi, Aug 21: Veteran journalist P Sainath has expressed frustration over Indian media’s reluctance to cover rural issues.

The Magsaysay award winner was delivering a special lecture on the topic — “The story of rural India in digital age”— here on Sunday. The lecture was organised as part of the endowment lecture series “Talluru Nudimale – 2017” by the Tallur Family Trust.

Mr. Sainath said that the front page of average national dailies dedicated space of just 0.67% to stories of rural India. This was an average of five years. This meant that 69% of the population was marginalised in the media. This also meant that there was an ill-informed society.

Rural India is incredibly complex having 833 million people speaking over 718 different languages, he said and added that six of those languages were being spoken by 50 million people and three languages were spoken by over 80 million people, while one language was spoken by 500 million people. Inequalities in India had grown faster in the last 20 years than in any other country in the world. Some of the finest skills in the country were dying.

The Skills Development Project was taking the weavers of Kanjeevaram, one of the greatest traditions in Indian history, and was making them autorickshaw drivers. The Tamil weavers had given up. Now, it was Padmashalis from Telangana who are doing the work of weaving. A giant de-skilling was taking place in rural India.

Millions of children were entering schools, where they could not own textbooks. But the newspapers, magazines and television channels were silent on it. Even the education sector was getting commercialised and privatised. The high-rung IIMs were charging Rs. 22 lakh as fees. The low-rung IIMs were charging Rs. 10 lakh and above. Though there were only a few freedom fighters living now, the media had not bothered to take their opinion on the freedom movement during the 70th Independence Day. Instead, one of the newspapers had taken the views of CEOs of big companies and Bollywood celebrities on it, he said. Mr. Sainath released “Nunnanabetta”, a collection of articles written by Rajaram Tallur.

G.N. Mohan and Nagesh Hegde, journalists, M.S. Sriram, writer and economist, Narayana A., Professor, Azim Premji University, gave their responses to Mr. Sainath’s lecture.
 

Comments

Vinod Acharya
 - 
Monday, 21 Aug 2017

The solo warrier... well said sir. Real face of media..

AR Shetty
 - 
Monday, 21 Aug 2017

I'm a big fan of you sir. 

Hari
 - 
Monday, 21 Aug 2017

Sir, Including you only few people doing true journalism

Danish
 - 
Monday, 21 Aug 2017

Smooth running of media, needed capital. so media cant neglect corperators and MNCs. without them media wont get capital and advts..

Kumar
 - 
Monday, 21 Aug 2017

I remember sir, you told once in a workshop regarding media neglected farmer issues and went for fashion show coverage

Ganesh
 - 
Monday, 21 Aug 2017

Sir, Media and media people (except you) needed more publicity, so they will do unwanted controversy issues. 

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News Network
March 15,2020

While it makes perfect sense for IT employees to work from remote locations via video conferencing and collaboration tools seamlessly - especially in the case of tech giants like Google or Microsoft -- workers from the non-IT companies and small and medium enterprises (SMBs) are the worst-hit in India as most of them have little or no clue about how these messaging and collaboration tools work amid the coronavirus pandemic.

Small companies -- from corporate to education verticals -- are scrambling to get their act together as new coronavirus threat has reached their premises, prompting them to send employees home who have age-old laptops, poor network and connectivity with no UPS backups and little knowledge about how to handle group chat and collaboration software like Zoom, Google Hangouts Meet, Microsoft Teams and Flock etc.

Instead of halting operations, however, businesses can choose to shift towards remote working methods with teaching non-IT staff on how to use the latest digital software to connect and work, say industry experts.

The training will take some time and may hamper productivity in the short run but is a win-win situation for the non-tech companies in the long run, in case any such global emergency arises in the future.

According to a latest report by Gartner, 54 per cent of HR leaders have cited that poor technology and/or infrastructure for remote working is the biggest barrier to effective remote working.

Sandy Shen, Senior Director Analyst, Gartner, says that with COVID-19 disrupting the business landscape, CIOs should relook at the digital fulfillment of market demand.

"The value of digital channels, products and operations is immediately obvious to companies everywhere right now. This is a wake-up call for organisations that have placed too much focus on daily operational needs at the expense of investing in digital business and long-term resilience," warned Shen.

Businesses that can shift technology capacity and investments to digital platforms will mitigate the impact of the outbreak and keep their companies running smoothly now, and over the long term.

"Videoconferencing, messaging, collaboration tools and document sharing are just a few examples of technologies that facilitate remote work. Additional bandwidth and network capacity may also be needed, given the increasing number of users and volume of communications," informed Shen.

The IT industry's apex body Nasscom has asked the government to relax norms for a month to allow work-from-home for technology and back-office employees as a measure to deal with the spread of Covid-19 in India.

Networking giant Cisco said that it has seen "significant growth" in the usage of its web conferencing and video-conferencing service Webex in India.

According to Muneer Ahmad, Business Head, ViewSonic India, due to COVID-19 pandemic, the corporate and educational sector is severely getting affected in the country.

"ViewSonic IFP has a cloud-based software which help teachers and corporates to connect through video conferencing to multiple people at the same time and can split the screen into six screens. It can also connect with various tools like Skype, Cisco WebEx, Zoom, Google Hangouts and GoToMeeting," Ahmad told IANS.

Co-working sector has also taken a hit and the industry is looking at several measures to tackle it -- from ensuring supply of juices rich in Vitamin C to supply of disinfectants and giving work from home facilities.

"The scheduled visits of the clients at our co-working offices have been postponed. Few of our clients have cancelled their outstation meetings and have now started audio/video conferencing for virtual meetings," said Nakul Mathur, MD, Avanta India.

According to reports, India has approximately 1,000 co-working locations (as of September 2019) and is the second-largest market for the co-working industry after China.

As India's first licensed B2B Virtual Network Operator, CloudConnect Communications offers a collaborative platform that allows companies to overcome the COVID-19 threat while maintaining seamless business continuity and optimum employee productivity.

"We offer a secure, robust, reliable, scalable and trackable mobile-first unified communication infrastructure that aids remote teleworking so that businesses can continue operating even under any unforeseen circumstances," said Gokul Tandon, Executive Chairman, CloudConnect Communications.

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News Network
June 1,2020

Mangaluru, Jun 1: A youth was hacked to death and two others suffered critical injuries following a fight between two gangs at Yekkaru Devaragudde near Kateel under the limits of Bajpe police station last night.

The deceased has been identified as Keertan (20), a resident of Marakada. The injured are Nitin (20) and Manesh (20). It is learnt that old animosity led to the attack and murder.

According to sources, members of both gangs were friends in the past. They had become enemies of each other following a fight regarding sand mining.

Sources said that Keertan, Nitin, and Manesh had reportedly invited their rival gang to Devaragudde for some discussion. A verbal friction arose between the two gangs and it culminated in the attack by the rival gang members with daggers. Keertan reportedly died on the sport. The other two were taken to hospital.

The accused fled the scene soon after committing the crime. A case has been registered at Bajpe police station. A manhunt has been launched to nab the accused.

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News Network
January 10,2020

Dubai, Jan 10: Iran denied on Thursday that a Ukrainian airliner that crashed near Tehran had been hit by a missile, Iranian government spokesman Ali Rabiei said in a statement, according to state TV.

"All these reports are a psychological warfare against Iran. All those countries whose citizens were aboard the plane can send representatives and we urge Boeing to send its representative to join the process of investigating the black box".

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