Media completing ignoring issues of rural India, says Sainath

coastaldigest.com news network
August 21, 2017

Udupi, Aug 21: Veteran journalist P Sainath has expressed frustration over Indian media’s reluctance to cover rural issues.

The Magsaysay award winner was delivering a special lecture on the topic — “The story of rural India in digital age”— here on Sunday. The lecture was organised as part of the endowment lecture series “Talluru Nudimale – 2017” by the Tallur Family Trust.

Mr. Sainath said that the front page of average national dailies dedicated space of just 0.67% to stories of rural India. This was an average of five years. This meant that 69% of the population was marginalised in the media. This also meant that there was an ill-informed society.

Rural India is incredibly complex having 833 million people speaking over 718 different languages, he said and added that six of those languages were being spoken by 50 million people and three languages were spoken by over 80 million people, while one language was spoken by 500 million people. Inequalities in India had grown faster in the last 20 years than in any other country in the world. Some of the finest skills in the country were dying.

The Skills Development Project was taking the weavers of Kanjeevaram, one of the greatest traditions in Indian history, and was making them autorickshaw drivers. The Tamil weavers had given up. Now, it was Padmashalis from Telangana who are doing the work of weaving. A giant de-skilling was taking place in rural India.

Millions of children were entering schools, where they could not own textbooks. But the newspapers, magazines and television channels were silent on it. Even the education sector was getting commercialised and privatised. The high-rung IIMs were charging Rs. 22 lakh as fees. The low-rung IIMs were charging Rs. 10 lakh and above. Though there were only a few freedom fighters living now, the media had not bothered to take their opinion on the freedom movement during the 70th Independence Day. Instead, one of the newspapers had taken the views of CEOs of big companies and Bollywood celebrities on it, he said. Mr. Sainath released “Nunnanabetta”, a collection of articles written by Rajaram Tallur.

G.N. Mohan and Nagesh Hegde, journalists, M.S. Sriram, writer and economist, Narayana A., Professor, Azim Premji University, gave their responses to Mr. Sainath’s lecture.
 

Comments

Vinod Acharya
 - 
Monday, 21 Aug 2017

The solo warrier... well said sir. Real face of media..

AR Shetty
 - 
Monday, 21 Aug 2017

I'm a big fan of you sir. 

Hari
 - 
Monday, 21 Aug 2017

Sir, Including you only few people doing true journalism

Danish
 - 
Monday, 21 Aug 2017

Smooth running of media, needed capital. so media cant neglect corperators and MNCs. without them media wont get capital and advts..

Kumar
 - 
Monday, 21 Aug 2017

I remember sir, you told once in a workshop regarding media neglected farmer issues and went for fashion show coverage

Ganesh
 - 
Monday, 21 Aug 2017

Sir, Media and media people (except you) needed more publicity, so they will do unwanted controversy issues. 

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News Network
April 19,2020

Mangaluru, Apr 19: District-in-charge Minister Kota Srinivas Poojary said that Rs 2000 each has been deposited in the bank accounts of 6,122 construction workers, who are registered with the labour department in the Dakshina Kannada district. The amount will be deposited in the accounts of other registered construction workers at the earliest.

The state government had announced Rs 2000 to construction labourers who are registered and have lost their livelihood due to the on-going nationwide lockdown to curb the spread of the coronavirus. The curbs, which were imposed on March 24, have been extended till May 3. "The labourers were reeling under hardship after construction activities came to a halt," said the Minister.

Supply food

Local bodies should make arrangements to supply food for stranded labourers, destitutes and beggars in all the ULBs in Dakshina Kannada district, Poojary said. 

"No one should starve during the lockdown period. All the ULBs should identify destitutes, migrant labourers in their jurisdiction and arrange food for them. In case of necessity, the help of NGOs can also be taken," he added
The minister announced that Asha workers and health workers would collect information on people's health by visiting the houses in the district and submit a report within 10 days.

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News Network
March 24,2020

Bangalore , Mar 24: Bizom, India's leading retail intelligence platform, announced free subscription of its retailer app and tele-ordering solutions for consumer businesses in India and other emerging economies. Both solutions enable retailers to send their orders directly to the brand.
In COVID-19 times of social distancing and prophylactic measures, brands are conscious about the safety of their salespersons. Also, retailers don't want travelling salespeople to enter their premises. Consequently, many retail stores are facing stockout situations of fast-moving product categories. Bizom's self-ordering solutions help brands to avoid stockouts of their products.
Bizom trends, which analyses consumption and demand for consumer brands, showed how a near-complete shutdown during the Janta Curfew followed panic buying in early March. The asymmetrical demand and a lack of salespeople for order-taking are driving the industry towards social-distancing-based store-stocking mechanisms.
Bizom provides social-distancing-based store-stocking solutions for consumer businesses. They include the Bizom Retailer App and the Bizom Tele-ordering.
The Bizom Retailer App enables self-ordering for a brand's key retail outlets and can be implemented in under two weeks. The mobile app, a B2B shopping app, is a simple installation for retailers. It lists and groups the brand's products as per its product categories. The app's interface is no different from that of leading e-commerce apps. All the user has to do is select the preferred SKUs and add them to their shopping carts.
The app also allows brands to customize the app to meet the requirements of their continually changing product categories. For instance, if an SKU runs out of stock, the brand can disable the given SKU from the app.
With the Bizom Retailer App, brands can take orders directly from retailers instead of the traditional order-taking approach, which requires high-touch from a salesperson. Some of the key features of the app are, the ability to provide product information directly through retailers including SKUs, competitor comparison and pricing.
It also enables self-ordering from the retailer to maintain the flow of products as per demand, enables scheme rollout information through a notification on the app rather than through salespeople, tracks delivery of goods to the retailer and enables incentive payments to retailers directly rather than through distributor claims.
With Bizom Tele-ordering, as the sales teams go remote, the tele-ordering solution will become useful for brands who want to get salespeople to take orders from retailers, remotely. It ensures continued service to outlets despite not being physically present in the market.
Here, salespeople can discuss product requirements with retailers and enter orders based on specific outlet types (grocery, chemist etc.), outlet class (Class A, Class B etc.) or based on their beat or as per a distributor.
The key features of the Bizom Tele-ordering solution are, its ability to help salespeople collect orders from retailers remotely and enter it for fulfilment into Bizom using a tool, the flexibility offered to salespeople for remote servicing of retailers as per outlet type, beat, distributor area etc., secondary schemes get applied automatically, variable discounts will get applied as applicable at an SKU level.
"At Bizom, we are conscious of our responsibility to help brands run faster during these COVID-19 times. Our solutions of Bizom Retailer App and Bizom Tele-ordering have been built to ensure that brands can leverage this situation of low direct touch with retailers to enable a better way of working, remotely. I am trying to help brands go live in a few days so that they, in turn, can serve consumers better during these testing times," said Lalit Bhise, CEO, Bizom.

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News Network
May 30,2020

Mysuru, May 30: District in-charge Minister S T Somashekar on Saturday said that the Mysuru zoo is likely to reopen in June first week and all preparations are being made with precautionary measures.

While talking to media here, he said the initiative has taken considering the well being of animals and keeping in mind to support the tourism sector. "We have already collected the opinions of public representatives of the district. District administration is all prepared to reopen the zoo and waiting for permission from the forest minister and the government," he said.

He also said that he is not aware of the reopening the Mysuru palace for tourists. Chamundeswhari temple atop of Chamundi hils will be open based on the guidelines of the central government. The government taking measures to reopen tourist spots and central government will release the guidelines in the next two days, he added.

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