Bengaluru, Jan 16: Amping up the online payment experience for consumers, Razorpay, the leading full-stack financial services company, today launched a new product, Instant Refunds for businesses.
This new feature activates refunds and credits the customer's source account across payment methods such as credit card, net banking, and UPI within a minute of initiation.
India is one of the fastest-growing online retail markets today. About 71 per cent of internet users in the country purchase products online. Today, the refund process has two major pain points for both the end customer and the business.
First, a delay of five-seven business days for the customer in receiving the money because of multiple intermediaries like the acquiring bank, issuing bank and the networks (VISA/MasterCard/Rupay).
Second, the lack of transparency during the entire refund process for both the customer and the business. This long cycle of processing refunds is a significant problem with every popular payment method in the industry.
By issuing refunds instantly, Razorpay will help businesses retain their customers, build trust through an improved hassle-free payment experience and provide complete transparency on refunds to both the business and the end-user.
This new feature will also reduce the dependence on manpower as every refund issue on an average leads to ten service emails or calls from customer support teams.
"Instant Refunds are the new normal and central to great customer experience. A lot of consumers fail to use online payment methods as they feel getting refunds through an online platform is a very time-consuming task; hence they prefer CoD as the best alternative. Given the technological advancements being made in the fin-tech ecosystem, its fair for customers to expect refunds as fast as possible. A solution like Instant Refunds will not only help build consumer confidence in digital payments but also reduce losses for e-commerce companies where CoD has become an expensive option with more than 50 per cent online transactions made through cash", said Shashank Kumar, CTO & Co-founder of Razorpay.
"Our Instant Refunds feature ensures that the refund is processed at a 3600x faster pace than the normal expected time of five-seven business days. The team is focused on creating new technologies designed to make the entire payment lifecycle hassle-free. We believe this new feature will make customers experience a notch higher, help brands create a competitive advantage, and even make them more profitable", he added.
Razorpay's growth has been uphill, particularly in the last two years. With a 500 per cent growth in 2019, the company has been witnessing a healthy growth rate of 35 per cent month-on-month.
The company also recently launched its corporate credit cards for its partner businesses, RazorpayX current accounts, support for freelancers and homepreneurs, and acquired Opfin, a payroll and HR management software company.
Currently powering payments for over 800,000 businesses including the likes of Indigo, BSE, Thomas Cook, Reliance, SpiceJet, Aditya Birla, Sony, and Oyo, the team plans to increase this count to 1,400,000 by this year. The full-stack financial solutions company expects a 4x growth in its revenue by the end of the next fiscal year.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article.
Comments
Masha Allah
Congratulatuions Sister Fathima all the very best for your future.
Mabrook Fathima Keep it up
Mash Allah , Great Job Done By Fathima and one of the toughest Job on earth is Indian CA, Great Fathima you made Muslim Community Proud .
Masha Allaha,,, Good Achivement.. keep it up.. sis.
I think he is talking about His own Party.
KESARU = RSS, KAMALA = BJP
Great achievements fathima hamza congratulations, let fulfill your future studying dream Masha allah.
Sudhar Javo Naren. Dont waste your valuable life. Be clean minded and clean hearted. Pray for your right guidance from Almighty God.
Ma Sha Allah Sister.. May Allah bless you in all your future steps..
Frustated person is disliking all comments. :D Sudhaar jaao yaar abhi bhi bahuth waqt hey
Congratulations fatima .may Allah bless you in good health and knowledge
kesarinalli kamala...
Masha Allah alf mabrook. Excellent performance.keep it up
Fathima ,you made your parents ,family and our community proud.
you made us BWF very proud, and myself and on behalf of BWF congratulations for your bright future. Let All your hopes and dreams be fulfilled
Masha Allha.. congratulations..
ALHAMDULILLAH. ALF MABROOK AND CONGRATULATIONS TO MS.FATHIMA HAMZA, & HER PARENTS MR.HAMZA ABDUL KHADER & MRS.ZAINAB MUMTAZ & THE WHOLE FAMILY., WHO ARE CLOSELY KNOWN TO ME AND MY FAMILY. IT IS A VERY GLAD NEWS TO HERE ABOUT THIS GREAT ACHIEVEMENT OF PASSING OUT HER CA EXAM IN FIRST ATTEMPT, MASHA ALLAH. IT IS CLEARLY EVIDENT HERE ABOUT HER DEDICATION, COMMITTMENT, HARDWORK & FOCUS ON THE SUBJECT, WHICH GAVE HER SUCCESSFUL RESULT. OFCOURSE, PROPER GUIDANCE AND UPBRINGING BY HER PARENTS. MAY ALMIGHTY ALLAH BLESS HER & HER PARENTS & FAMILY WITH HIS MERCIFUL AND BOUNTIFUL BLESSINGS AND ALSO A SUCCESSFUL PROFESSIONAL AND PERSONAL FUTURE FOR HER, AAMEEN.
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