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Dubai, Apr 16: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home.

Featuring the slogan 'For My Sake #StayHome for Us', the campaign depicts stunning artwork developed in collaboration with Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai.

The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai's Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat Covid-19.

Nehal Badri, Director of Brand Dubai, said: "The outdoor campaign, displayed in prominent locations across Dubai, was designed to illustrate the importance of staying at home during the current sensitive period. Using Maitha Demithan's stunning creative artwork, we sought to send out a clear message to the community that staying at home is vital to safeguard the wellbeing of our loved ones. 

This project is one of a series of initiatives launched in collaboration with UAE-based artists to raise awareness about the need to unite efforts to protect vulnerable people from the risk of infection."

Emirati artist Maitha Demithan said: "It has been a privilege for me to work on this project and an honour to serve my country through my artworks. The three portraits featured in the campaign create a triptych that represents the people who are the most vulnerable to being infected by the virus. During such difficult times, art can play a crucial role in raising awareness on how to stay safe, but most importantly it can keep everyone inspired. I encourage all my fellow artists and the creative community to continue practicing social distancing and stay connected by using their creativity and innovation to raise awareness during this period."

Brand Dubai partnered with several media outlets, including Media 24/7, Arabian Outdoor Media and Hypermedia to launch the outdoor ads. The ads are displayed on Sheikh Zayed Road, Dubai Marina.

Apr 25: External Affairs Minister S Jaishankar on Friday spoke to his counterparts from Qatar, the UAE, Niger, Palestine and Czech Republic and held discussions around the coronavirus infection.

In conversation with Qatar Foreign Minister Mohammed bin Abdulrahman Al Thani, Jaishankar discussed their experience of dealing with coronavirus infection and also thanked him for taking care of the Indian community.

"A cordial conversation with FM @MBA_AlThani_ of #Qatar. Discussed our #coronavirus experiences. Thanked him for taking care of the Indian community. Such challenging times will only further strengthen our friendship," he said in a tweet.

Jaishankar also spoke to United Arab Emirates Foreign Minister Sheikh Abdullah bin Zayed.

"Pandemics further highlight the need for international cooperation. Few better examples than our relationship with #UAE. Applaud the generosity of spirit and clarity of policy that has characterised its approach. Thank HH @ABZayed for the warm conversation today," he said in another tweet.

Jaishankar also spoke to Niger Foreign Minister Kalla Ankourao and assured him of India's support in meeting the coronavirus challenge, including medicines.

"Just spoke with FM @kallaankourao of #Niger. Assured him of India's support in meeting the #coronavirus challenge, including medicines. Discussed its global implications in the context of the United Nations," he tweeted.

Jaishankar also discussed the coronavirus situation with Palestine Foreign Minister Riad Al Malki. "Welcomed speaking with FM Riad Al Malki of #Palestine. Discussed the #coronavirus situation. Assured him of Indian medical assistance," he said in a tweet.

He also exchanged experiences on coronavirus response with Czech Foreign Minister Tomas Petricek.

The minister said the two leaders agreed that there are valuable lessons for international cooperation.

"Glad to catch up with FM @TPetricek of #CzechRepublic. Exchanged our experiences on #coronavirus response. Agreed that there are valuable lessons for international cooperation. Look forward to keeping in touch," he said in a tweet.

Dubai, May 31: As many as 84 beggars have been arrested in Dubai during the Eid Al Fitr holiday, the Dubai Police have said.

The arrests were carried out as part of their anti-begging campaign to prevent begging during the holy month of Ramadan.

Some illegal vendors, too, have been arrested in different areas of the emirate, the police added.

Colonel Ali Salem, Director of the Infiltrators Department at the Criminal Investigations Department of Dubai Police, said that the campaign aims to maintain the safety and security of the society, adding that the campaign was successful and helped reduce the number of beggars across the emirate.

He called on the public to report begging activities to the number 901 or the Dubai Police app.