Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Ma Sha Allah.. May Allah guide her to the right path of Islam...
May Allah protect her from the fitnah of groupism.
May Allah fulfill her vision of graduating from University of Madinah.
May Allah choose her to be a Al Muttaqun.
Ameeen....
Mr.Nagesh,
You are curious about the future of this child. It is clear in the news item above regarding her plan. She may give spiritual dose of medicine to, particularly, woman folk ,thereby try to spread peace to the people. Ultimately ,the purpose of human existence is to obey the Creator,spread humanity , and lead a peaceful life.Finally,as everyone knows, we have to give our account to our creator.Hope you understand.
Absolutely no problem or restriction for women in Islam either in claiming rightful share in her father's property or acquiring knowledge, leading the community, assuming any responsible position or doing any activity under the sun that are permitted by Islamic Law. Sister Hawwa has already set her goal to be the Head of the Islamic Institution and impart knowledge, we pray Allah (God) to grant her success and be a role model to other kids.
Masha Allah !!! Wonderful news. Many Congratulations to sister Hafiza Hawwa and her parents.
Priceless treasure...... Indeed, how greatly Allah has blessed you. What a priceless treasure you have been granted.
The entire world, together with all its wealth and riches, cannot match even one verse of the Qur'an you have in your heart, let alone the entire Qur'an. What a wealth!! Subhanallah.
You have became a special person of Allah.
May Allah Ta'ala bless you.
The next steps commanded are
- Understand its meaning,
- Follow its teaching
- Share with others as much as possible, regardless their background from which faith they are. This is difficult job, but possible with HIKMATH and DIPLOMACY.
It is hard truth, because Islam has come for guidance for all, not just for Muslims only. So it belongs to all people. It is everybody's right to know and duty to know.
May God help us to learn the truth and practice it.
MAA SHAA ALLAH
Masha Allah! Mabrook! May Allah SWT Shower his blessings towards this little Hafizah and her entire family and also her well-wishers, Ameen!
Mash Allah.
Good to learn that the child is doing something not on Mobiles or iPads. But what next for this girl child? Can she become a Moulvi for Muslim men when she grows or a Khai? Does Islam provide this liberty to girls? Can the readers show some light on this?
Masha Allah ....All the Best....lucky parents ...
One of the rare qualities of Hafizah Hawwa Naseema is that she does not wear any gold ornaments. However, she was given a golden finger ring during the convocation by her institute. The institute gives golden ring to all the females who complete Hifz (memorizing Quran). This is the first and the only ornament worn by Hawwa.
May allah subhanahutala Give you success in duniya and aqirah. Also Save you from Shirk and all types of Biddaths. Ameen
May allah accept your hard work. You are a role model to all muslims.
Masha Allah, \HAFIZA\" Hawwa, Wish you all the best for your future endeavours and higher goul"
Mashaa Allah..Subhanallah
Masha allaha May allah Accept
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