Modi govt creates history by spending Rs 3,755 crore on publicity in over 3 years

News Network
December 11, 2017

The Modi Narendra Modi-led NDA government has created a new record in India by spending a whopping Rs 3,755 crore on its publicity in just three-and-a-half years till October this year.

An RTI query has brought this fact to the light. The application was filed by Ramveer Tanwar, a social activist from Greater Noida.

In its reply, the Information and Broadcasting Ministry, has said that the expenditure on advertisements from April 2014 to October 2017 on electronic and print media and outdoor publicity is Rs 37,54,06,23,616.

The union government spent over Rs 1,656 crore on electronic media advertisements, including community radio, digital cinema, Internet, SMS and television. In the print media, the government spent more than Rs 1,698 crore.

Outdoor advertisements, which include hoardings, posters, booklets and calendars, accounted for over Rs 399 crore, the reply reveals.

The amount spent on publicity blitz is more than the yearly budget allocated to some key ministries and the government’s flagship programmes. The government’s allocation for “pollution abatement” in the last three years was only Rs 56.8 crore.

In 2016, an RTI query filed by Tanwar had revealed that the Centre spent over Rs 1,100 crore between June 1, 2014 and August 31, 2016, on advertisements featuring Prime Minister Narendra Modi. The expenditure was only for television, Internet and other electronic media and did not include expenditure on outdoor and print advertisements.

In 2015, another RTI reply revealed that the Centre spent nearly Rs 8.5 crore on newspaper advertisements for the PM’s monthly radio address ‘Mann Ki Baat’ till July 2015.

Comments

PK
 - 
Monday, 11 Dec 2017

Development only in Media and not in REALITY... Only bhakts never understand this.. R they sooooooooo STUPID?

Althaf
 - 
Monday, 11 Dec 2017

Modi government is fit only for publicity. In the name of development modi has looted public money, In the name of currpution BJP cheated public. People should wake up and take a oath to clear Currupt BJP from india. 

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News Network
April 3,2020

New Delhi, April 3: Chairman of Lulu Group, Yusuffali MA on Thursday contributed Rs 25 crores to the Prime Minister's Citizen Assistance and Relief in Emergency Situations (PM-CARES) to combat coronavirus.

"I have humbly contributed INR 25 Crores to the PM Cares Fund to support all relief works in India's fight against the COVID-19," Yusuffali said in a tweet.

Last month, Prime Minister Narendra Modi had created PM CARES Fund and appealed to all the countrymen to show their support for the cause.
The prime minister is the chairman of the trust and its members include the defence minister, the home minister and the finance minister.

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News Network
March 24,2020

Bangalore , Mar 24: Bizom, India's leading retail intelligence platform, announced free subscription of its retailer app and tele-ordering solutions for consumer businesses in India and other emerging economies. Both solutions enable retailers to send their orders directly to the brand.
In COVID-19 times of social distancing and prophylactic measures, brands are conscious about the safety of their salespersons. Also, retailers don't want travelling salespeople to enter their premises. Consequently, many retail stores are facing stockout situations of fast-moving product categories. Bizom's self-ordering solutions help brands to avoid stockouts of their products.
Bizom trends, which analyses consumption and demand for consumer brands, showed how a near-complete shutdown during the Janta Curfew followed panic buying in early March. The asymmetrical demand and a lack of salespeople for order-taking are driving the industry towards social-distancing-based store-stocking mechanisms.
Bizom provides social-distancing-based store-stocking solutions for consumer businesses. They include the Bizom Retailer App and the Bizom Tele-ordering.
The Bizom Retailer App enables self-ordering for a brand's key retail outlets and can be implemented in under two weeks. The mobile app, a B2B shopping app, is a simple installation for retailers. It lists and groups the brand's products as per its product categories. The app's interface is no different from that of leading e-commerce apps. All the user has to do is select the preferred SKUs and add them to their shopping carts.
The app also allows brands to customize the app to meet the requirements of their continually changing product categories. For instance, if an SKU runs out of stock, the brand can disable the given SKU from the app.
With the Bizom Retailer App, brands can take orders directly from retailers instead of the traditional order-taking approach, which requires high-touch from a salesperson. Some of the key features of the app are, the ability to provide product information directly through retailers including SKUs, competitor comparison and pricing.
It also enables self-ordering from the retailer to maintain the flow of products as per demand, enables scheme rollout information through a notification on the app rather than through salespeople, tracks delivery of goods to the retailer and enables incentive payments to retailers directly rather than through distributor claims.
With Bizom Tele-ordering, as the sales teams go remote, the tele-ordering solution will become useful for brands who want to get salespeople to take orders from retailers, remotely. It ensures continued service to outlets despite not being physically present in the market.
Here, salespeople can discuss product requirements with retailers and enter orders based on specific outlet types (grocery, chemist etc.), outlet class (Class A, Class B etc.) or based on their beat or as per a distributor.
The key features of the Bizom Tele-ordering solution are, its ability to help salespeople collect orders from retailers remotely and enter it for fulfilment into Bizom using a tool, the flexibility offered to salespeople for remote servicing of retailers as per outlet type, beat, distributor area etc., secondary schemes get applied automatically, variable discounts will get applied as applicable at an SKU level.
"At Bizom, we are conscious of our responsibility to help brands run faster during these COVID-19 times. Our solutions of Bizom Retailer App and Bizom Tele-ordering have been built to ensure that brands can leverage this situation of low direct touch with retailers to enable a better way of working, remotely. I am trying to help brands go live in a few days so that they, in turn, can serve consumers better during these testing times," said Lalit Bhise, CEO, Bizom.

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coastaldigest.com news network
August 3,2020

Bengaluru, Aug 3: Karnataka Chief Minister BS Yediyurappa and his daughter have been admitted to the Manipal Hospital in Bengaluru for observation after testing positive for COVID-19. The Chief Minister is in clinically stable condition.

"Karnataka Chief Minister has been admitted to the hospital for observation. He is doing well, is clinically stable and will be monitored closely by our team," Manipal Hospital said on Monday.
"His daughter has tested positive for COVID-19. She has been admitted to the hospital," added the hospital in another statement.

Yediyurappa had on Sunday tweeted that he had tested positive for COVID-19. The Chief Minister, 77, said he is fine and is being hospitalised as a precaution on the recommendation of doctors.

"I have tested positive for coronavirus. Whilst I am fine, I am being hospitalised as a precaution on the recommendation of doctors. I request those who have come in contact with me recently to be observant and exercise self-quarantine," Yediyurappa wrote.

Also Read: Karnataka CM BS Yediyurappa tests positive for covid-19, hospitalized

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