Modi govt spending more on ads in Hindi newspapers

Agencies
September 8, 2019

Kathmandu, Sept 8: In a clear message to make deeper inroads into the Hindi heartland, the Narendra Modi government has spent over Rs 890 crore in advertising in Hindi newspapers compared to the over Rs 719 crore in the English newspapers in the last five years, an RTI filed by IANS has revealed.

At a time when print media overall is facing rough weather owing to stiff competition coming from digital platforms -- chiefly Facebook and Google which together share 68 per cent of digital ads globally -- Hindi and regional newspapers across the spectrum (large, medium and small) are defying the trend and flourish in the country.

Leading the pack in the 2014-15 to 2018-19 period was Dainik Jagran that received government ads worth over Rs 100 crore in the given time-frame.

Dainik Bhaskar received ads worth Rs 56 crore and 62 lakh, while Hindustan received government ads worth Rs 50 crore and 66 lakh (approximately) in the reported period.

Punjab Kesari was able to grab government ads worth Rs 50 crore 66 lakh (approx), and Amar Ujala received Rs 47.4 crore in government advertising, revealed the RTI.

Navbharat Times received government ads worth Rs 3 crore and 76 lakh (approx) and Rajasthan Patrika worth Rs 27 crore and 78 lakh (approx).

According to the Indian Readership Survey (IRS) for the second quarter (Q2) this year, Hindi and regional players have been the biggest beneficiaries of the readership growth.

When it comes to total readership, English dailies saw a slight growth from 2.9 per cent in Q1 to 3 per cent while Hindi dailies held its 17 per cent reach.

A recent Registrar of Newspapers for India (RNI) report said that the circulation of Hindi and regional language papers grew at a compound annual growth rate (CAGR) of 6 per cent and 7 per cent, respectively, as compared with 2 per cent growth in English-language papers for the FY2009-FY2018 period, according to media reports.

When it comes to English-language newspapers, The Times of India grabbed the biggest pie, grabbing over Rs 217 crore in government ad spend.

The Hindustan Times was second receiving more than Rs 157 crore in government ads, while Deccan Chronicle was a distant third with government ads worth over Rs 40 crore, revealed the RTI.

The Hindu (including The Hindu Business Line) received ads worth more than Rs 33.6 crore in the five-year period while The Telegraph received government ads worth over Rs 20.8 crore.

The Tribune received over Rs 13 crore while Deccan Herald got more than Rs 10.2 crore worth of government ads in the period.

The Economic Times got ads worth over Rs 8.6 crore while The Indian Express with over Rs 26 lakh and the Financial Express with over Rs 27 lakh worth government ads were other English-language outlets.

In the same period, the government spending on Internet ads witnessed nearly a four-fold rise. The spending on Internet advertising jumped from Rs 6.64 crore to Rs 26.95 crore between 2014-15 and 2018-19.

The government spent over Rs 5,700 crore on total advertising between May 2014 and March 2019.

During Modi's first term as the Prime Minister, a total of Rs 5,726 crore was spent in the five years for publicity purposes.

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News Network
February 10,2020

Hyderabad, Feb 10: All India Majlis-e-Ittehadul Muslimeen (AIMIM) chief Asaduddin Owaisi continued his tirade against PM Modi and Amit Shah against Citizenship Amendment Act (CAA), National Population Register (NPR) and National Register of Citizens (NRC). "We are ready to take bullets in our chests but we will not show our papers.

We are ready to take bullets in our chests as we love our country," Owaisi said further.

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News Network
March 26,2020

New Delhi, Mar 26: The total number of people who have been confirmed positive for COVID-19 in India has risen to 649 in India, including 593 active cases and 42 people who have been cured or discharged from hospitals, according to the recent update by the Union Ministry of Health and Family Welfare (MoHFW) on Thursday morning.
The death toll due to the novel coronavirus in the country has reached 13, the official data reported. There have been 3 more deaths due to COVID-19 reported in the country since last evening.
An 85-year-old woman in Gujarat died yesterday while with the passing away of a 65-year-old woman, Madhya Pradesh reported its first COVID-19 death. Tamil Nadu also reported its first death in the state yesterday due to the deadly infection.
According to report from the Indian Council of Medical Research (ICMR) India had tested 24,254 people as of 8 p.m. on March 25.
The country is now in its second day of a 21-day lockdown that was announced by the Prime Minister Narendra Modi on Tuesday to deal with the spread of coronavirus, saying that "social distancing" is the only option to deal with the disease, which spreads rapidly.
The central government had on Wednesday announced that it will provide 7 kg ration to 80 crore people in India. The Centre also said that it has earmarked Rs 1.80 lakh crores for providing wheat at Rs 2 per kg and rice at Rs 3 per kg
"Union Cabinet has decided to provide wheat at Rs 2 per kg which is worth Rs 27 per kg and rice at Rs 3 per kg which is worth Rs 37 per kg. A total amount of Rs 1 lakh 80 thousand crores is being spent for the cause. The amount will be given in advance to the states for the coming 3 months," Union Minister Sadananda Gowda said yesterday.
Those shops which are catering to essential services will continue doing so during the 21-day nationwide lockdown.

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Agencies
June 22,2020

New Delhi, Jun 22: India's COVID-19 cases per lakh people is one of the lowest in the world despite its high population density, and the recovery rate has now reached almost 56 per cent, the Union Health Ministry said on Monday.

For every one lakh population, there are 30.04 coronavirus cases in India, while the global average is over three times at 114.67, the ministry said, referring to the WHO Situation Report 153, dated June 21.

“This low figure is thus a testimony to the graded, pre-emptive and pro-active approach the Government of India along with the states and UTs took for prevention, containment and management of COVID-19," the ministry said in a statement.

Citing the WHO Situation Report, the ministry said the US has 671.24 cases per lakh population, while Germany, Spain, Brazil and the UK have 583.88, 526.22, 489.42 and 448.86 cases per lakh population, respectively.

It said Russia has 400.82 cases per lakh people, while Italy, Canada, Iran and Turkey have 393.52, 268.98, 242.82 and 223.53, respectively.

Coming back to India, as on Monday morning, the total number of coronavirus cases stood at 4,25,282 and the death toll at 13,699, according to figures issued by the ministry.

In its update issued at 8 AM Monday, the ministry said 9,440 COVID-19 patients recovered in the last 24 hours, taking the total number of recoveries to 2,37,195, a recovery rate of 55.77 per cent.

Presently, there are 1,74,387 active cases and all are under medical supervision, it said.

"The difference between the recovered patients and the active COVID-19 cases continues to widen. Today, the number of recovered patients has crossed the number of active patients by 62,808," the ministry said.

The COVID-19 testing infrastructure is continuously being ramped up and number of government labs has been increased to 723 and the private labs to 262, adding up to a total of 985, it said.

According to the Indian Council of Medical Research, a total of 69,50,493 samples have been tested up to 21 June, 1,43,267 of them just on Sunday.

On Monday, the country added 14,821 new COVID-19 cases in a single day, pushing the tally to 4,25,282, while the death toll rose to 13,699 with 445 new fatalities reported till 8 am.

The country breached the four lakh-mark on Sunday, eight days after crossing three lakh COVID-19 cases. It has recorded 2,34,747 infections since June 1.

Monday was the 11th day in a row when the country registered over 10,000 cases.

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