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Most Indians consume online content during office hours: Survey

Agencies
September 5, 2019

With the online content on mobile phones increasing, most Indian viewers consume the content during the traditional office hours of 10 am-6 pm, a recent survey said.

As per the survey conducted jointly by KPMG and Eros Now, Indians spend more than around 70 minutes per day on online video platforms, with a consumption frequency of 12.5 times a week or more than once a day, it said.

For this report, a survey was commissioned across 1,458 over-the-top users in 16 cities including Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, Pune, Ahmedabad, Jaipur, Ludhiana, Panipat, Nagpur and Madurai, to ascertain the usage of OTT platforms by consumers.

"Nearly 87 per cent of the respondents consumed content on their mobile phones, with nearly 28 per cent of the respondents consuming content during the traditional office hours of 10 am-6 pm," the report said.

The customer sets are fairly heterogeneous, there is a trend of homogeneity that was observed in terms of consumption frequency and duration across age groups, income levels and genders, it said.

The report stated that movies have a larger contribution of viewership also on smart TV and larger screens and are also more tailored to the SVOD (subscription video on demand) premium subscription business.

"Well known global franchises may find a niche audience but predominantly, it will be Indian narratives that will be popular," it said.

Also, original content is fast emerging as an important category, with close to 10 per cent respondents alluding to the preference for the same.

"This is significant given the limited supply on original content on platforms at present, as compared to library content," the report noted.

The study highlighted that freshness and uniqueness of content are the key determining factors for installation and uninstallation of apps, as well as respondents subscribing to platforms.

"Nearly 87 per cent of the respondents install an app considering the quality of content," it said.

Around 30 per cent of the respondents prefer watching content in languages other than Hindi and English, the report said.

"The preference for content consumption is significant in the native languages across large parts of the country, with south India observed to be the most loyal to their native tongue," it said.

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News Network
March 13,2020

Bengaluru, Mar 13: This year, schoolchildren will have a longer summer vacation starting early, thanks to the new coronavirus onslaught. Primary and Secondary Education Minister Suresh Kumar on Thursday announced that schools in Bengaluru Urban and Rural districts will be closed for vacation from Friday.

Classes from LKG to sixth standard will closed for vacations till the schools reopen in June, while students of classes 7-9 will have ‘study holidays’ until their examinations commence (as scheduled by their respective schools). Their summer vacations will begin with the completion of their examinations.

Class 10 students will have their examinations according to the dates scheduled earlier.

“Let us not treat this as a panic reaction or something to cause a scare. This measure is taken as a precaution. A lot of parents were worried about their children. We have already announced the closure of schools from nursery to sixth standards. Now, we are declaring official holidays upto sixth standard. Students of standards 1-6 will all be promoted based on their formative assessment,” said Kumar adding, “no student will be detained in those classes.”

With respect to seventh, eighth and ninth standards, the schools will be closed for study holidays and students will have to return to write their examinations.“We will not interfere in the examination schedules of CBSE and ICSC schools. However, state syllabus schools have to finish their examinations before March 23”, Public Instruction Commissioner KG Jagadeesh said.Just a couple of papers of the PU examinations are left after which their holidays will begin.

Exam timetable not changed

Miscreants are spreading rumours that SSLC examination dates are changed because of the new coronavirus outbreak. However, Karnataka Secondary Education Examination Board director V Sumangala categorically said the examinations will be held from March 27  to April 9 as scheduled earlier.

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News Network
April 12,2020

Mangaluru, Apr 12: Swift and strict action by the District Administration has resulted in the district achieving ‘Clean’ week with no new cases of COVID-19 reported for the seventh day in a row.

Meanwhile, in a happy coincidence, the district’s only infant allegedly affected – a ten month old child – was totally cured and discharged from the hospital along with infant’s mother and grandmother who were considered to the primary contacts. They are never tested positive for the virus, it is reported. Health experts attributed this to their natural immunity.

The child is said to have contracted the infection during a family visit to Kasargod, which has turned in to a Covid-19 hot spot. The family which hails from Sajipanadu in Bantwal-taluk had been kept in isolation ever since the child had tested positive on March 25. The quarantine was extended to the entire village as a preventive measure and the District Administration undertook the responsibility to providing essential supplies.

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coastaldigest.com news network
August 1,2020

Mangaluru/Udupi, Aug 1: Karnataka’s twin costal districts of Dakshina Kannada and Udupi have recorded 10 more deaths related to covid-19. 

With four more deaths, Dakshina Kannada’s covid-19 death toll mounted to 159. Udupi’s covid-19 death toll mounted to 35 with 6 new deaths. 

Meanwhile, DK recorded 139 new covid positive cases. Among them 91 are from Mangaluru, 19 from Bantwal, 14 from Beltangady, nine from Puttur, and six from other districts.

With this, the total number of the covid-10 cases in DK reached 5,852. Out of these only 3,008 cases are currently active. 

On the other hand, Udupi recorded 136 new covid-19 cases. The total number of covid-19 cases reported in the district mounted to 4,492. 

According to the official bulletin, a total of 32,401 samples have been collected so far. Among them 27,463 have turned out to be negative and 446 reports are awaited.

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