MS Dhoni sole Indian on Forbes' most valuable athlete brand list

October 9, 2014

New York, Oct 9: India cricket captain Mahendra Singh Dhoni is the sole Indian sportsman to figure on Forbes' list of the world's most valuable athlete brands, a list that has been topped by American basketball player LeBron James and includes golfer Tiger Woods and tennis stars Roger Federer and Rafael Nadal.

MS DhoniDhoni is ranked fifth with a brand value of USD20 million in 2014, slightly down from USD21 million last year.

Forbes said Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined USD4 million annually, up from the USD1 million Reebok was paying previously.

Forbes's Most Valuable Athlete Brands in Sports lists 10 athletes whose endorsement income exceeded the endorsement income earned by their peers by the largest amount during the past year.

James tops the list with a brand value of USD37 million in 2014.

The NBA's biggest marketing star pulled in a total of USD53 million from endorsers like Nike, McDonald's, Coca-Cola, Upper Deck.

The publication said for the first time since 2007, the top athlete brand is not Woods but James, who will be rejoining the Cleveland Cavaliers after fours season and two National Basketball Association (NBA) titles with the Miami Heat.

James pulled in USD53 million off the court during the past year and his brand is worth USD37 million, which is the amount his endorsement and non-basketball earnings exceeded the average top 10 off the court earners in the NBA.

Woods is ranked second and has a 2014 brand value of USD36 million.

Woods' earnings took a hit after Electronic Arts announced in 2013 that it would end its relationship with him and his eponymous video game after 14 versions.

On the third spot is Federer, whose brand value in 2014 is USD32 million.

The list also includes Jamaican sprinter Usain Bolt (6), Portugal and Real Madrid star Cristiano Ronaldo (7), Argentine professional footballer Lionel Messi (9) and Nadal on the 10 position.

The list is part of Forbes Fab 40, which consists of the 10 most valuable sports brands in businesses, events, teams and athletes and quantifies the earning power of each brand relative to its competitors.

The most valuable sports business brand is Nike, worth USD19 billion.

Sporting event brands are based on revenue-per-event-day.

The top event brand is the Super Bowl, which last season generated an estimated USD518 million in revenue from broadcasting, tickets, the halftime show, concessions and licensing.

The Super Bowl has been the most valuable sporting event brand in each of the six Fab 40 rankings we have compiled since 2007, largely due the record television ratings and advertising rate the game generates, Forbes said.

Professional baseball team New York Yankees is the most valuable team brand in sports, worth USD521 million.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 14,2020

Melbourne, Apr 14: As all sporting action across the world has come to a halt due to the coronavirus pandemic, Australian bowlers are pondering as to how Indian skipper Virat Kohli might play in front of no spectators.

India and Australia are scheduled to play a four-match Test series later this year, and it is being speculated that the series might end up taking place without any crowds due to the COVID-19 pandemic.

Australian spinner Nathan Lyon on Tuesday said that it would be interesting to see how Kohli goes about it if he does not get a chance to get the audience behind him.

"He is probably good enough to adapt to any scenario. But I was talking to Mitch Starc the other day and we actually said that if we are playing with no crowd, it'll be quite amazing to see Virat trying to rev up the empty seats," cricket.com.au quoted Lyon as saying.

"It is going to be a little bit different, but Virat is a superstar. He will be able to adapt to any climate that we are able to play in," he added.
During the 2018-19 series, India managed to defeat Australia in Australia for the first time in a Test series.

Australia, at that time were without the services of David Warner and Steve Smith. However, the series later this year promises to be a mouth-watering prospect.

"I am excited about the prospect of India coming out to Australia, it's up there with the biggest series alongside the Ashes. They are an absolute powerhouse of the cricket world, and to have those guys out here is going to be fantastic. Playing in front of crowds or no crowds is out of our control, we have got to follow the advice of all the amazing medical people around the world," Lyon said.

"I have not thought about no crowds or massive crowds, it is just about the opportunity of playing against India again. They had the wood over us last time they came over here but we are a much stronger Australian cricket side at the moment, and I am just unbelievably excited about playing them here at home," he added.

Lyon was slated to represent Hampshire in County Championship this year, however, his stint was called off last week due to COVID-19.
He is Australia's third-highest wicket-taker in the longest format of the game as he has total of 390 wickets in Test cricket.

Lyon was last seen in action in the Big Bash League for Sydney Sixers.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 23,2020

Dhaka, Jan 23: Left-arm pacer Mustafizur Rahman, who is part of the Bangladesh squad traveling to Pakistan, posted a cryptic tweet before team's departure which raised a few eyebrows.

On Wednesday evening, Rahman took to Twitter to post a selfie along with his teammates before the team's departure and asked his followers to pray for them, writing: "Heading to Pakistan. Remember us in your prayers."

Bangladesh were earlier reluctant to travel to Pakistan. However, the officials of both the teams met in Dubai and it was after many deliberations, the Bangladesh Cricket Board (BCB) agreed to send their team for a cricket series.

Bangladesh will be playing three T20Is, two Tests and an ODI in Pakistan between January and April. The T20I series will be played from January 24-27 in Lahore, followed by the first Test from February 7 to 11.

Bangladesh will then return to Pakistan in April for the one-off ODI which will be played on April 3 and the second Test from April 5-9.

Senior players like Mushfiqur Rahim decided against traveling to Pakistan citing personal reasons. After that, five members of the Bangladesh coaching staff also pulled out of the tour.

Pakistan have also recalled the experienced duo of Mohammad Hafeez and Shoaib Malik, along with pacer Shaheen Afridi for the T20I series.

Squads:

Bangladesh: Mahmudullah (Captain), Tamim Iqbal, Soumya Sarkar, Naim Sheikh, Najmul Hossain Shanto, Liton Kumer Das, MD Mithun, Afif Hossain Dhrubo, Mahedi Hasan, Aminul Islam Biplob, Mustafizur Rahman, Shafiul Islam, Al-Amin Hossain, Rubel Hossain, Hasan Mahmud.

Pakistan: Babar Azam (captain), Ahsan Ali, Amad Butt, Haris Rauf, Iftikhar Ahmed, Imad Wasim, Khushdil Shah, Mohammad Hafeez, Mohammad Hasnain, Mohammad Rizwan (wicketkeeper), Musa Khan, Shadab Khan, Shaheen Shah Afridi, Shoaib Malik, Usman Qadir.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 24,2020

Dubai, Jul 24: The eagerly-awaited Indian Premier League will start on September 19 in the United Arab Emirates (UAE) with the final slated on November 8, IPL Chairman Brijesh Patel told PTI on Friday.

While the event's Governing Council will meet next week to chalk out the final details and approve the schedule, it is understood that the BCCI has informally intimated the franchises about the plan.

"The GC will meet shortly but we have finalised the schedule. It will run from September 19 to November 8. We expect the government approval to come through. It is a full 51-day IPL," Patel confirmed the development after PTI reported the dates on Thursday.

The IPL has been made possible by the ICC's decision to postpone the October-November T20 World Cup in Australia owing to the COVID-19 pandemic due to which the host country expressed its inability to conduct the event.

Patel said that the Standard Operating Procedure to combat the COVID-19 threat is being prepared and the BCCI will formally write to the Emirates Cricket Board.

"We are making the SOP and it will be ready in a few days. To allow crowd or not depends on the UAE government. Anyway social distancing has to be maintained. We have left it for their government to decide on that. Will also be writing to the UAE board formally," Patel said.

There are three grounds available in the UAE -- Dubai International Stadium, Sheikh Zayed Stadium (Abu Dhabi) and the Sharjah ground.

It is learnt that the BCCI will be renting the grounds of the ICC Academy for training of the teams.

The ICC Academy has two full-sized cricket grounds along with 38 turf pitches, 6 indoor pitches, a 5700 square foot outdoor conditioning area along with physiotherapy and medicine centre.

As per the current health protocol in Dubai, there is no need to be in quarantine if people are carrying a negative COVID-19 test report, but if they are not, they will have to undergo a test.

While there was speculation that the IPL will start from September 26, the BCCI decided to advance it by a week in order to ensure that the Indian team's tour of Australia is not jeopardised.

"The Indian team will have a mandatory quarantine of 14 days as per the Australian government rules. A delay would have sent the plans haywire," a BCCI official said on conditions of anonymity.

"The best part is that 51 days is not at all a curtailed period and broadcasters will be happy with full seven-week window," he added.

While the original schedule had five double-headers, Patel said the new one will feature around 12 double-headers which means two matches each on both Saturdays and Sundays.

The Indians are set to play a four-match Test series against Australia starting December 3 in Brisbane after the IPL.

It is expected that with each and every team needing at least a month's time to train, the IPL franchises will be leaving base by August 20 which gives them exactly four weeks time to prepare.

The cash-rich event was originally scheduled to start at the end of March but the COVID-19 pandemic and the travel restrictions that were put in place to contain the virus, led to an indefinite postponement.

However, BCCI President Sourav Ganguly had always maintained that the event will be held some time this year.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.