MS Dhoni sole Indian on Forbes' most valuable athlete brand list

October 9, 2014

New York, Oct 9: India cricket captain Mahendra Singh Dhoni is the sole Indian sportsman to figure on Forbes' list of the world's most valuable athlete brands, a list that has been topped by American basketball player LeBron James and includes golfer Tiger Woods and tennis stars Roger Federer and Rafael Nadal.

MS DhoniDhoni is ranked fifth with a brand value of USD20 million in 2014, slightly down from USD21 million last year.

Forbes said Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined USD4 million annually, up from the USD1 million Reebok was paying previously.

Forbes's Most Valuable Athlete Brands in Sports lists 10 athletes whose endorsement income exceeded the endorsement income earned by their peers by the largest amount during the past year.

James tops the list with a brand value of USD37 million in 2014.

The NBA's biggest marketing star pulled in a total of USD53 million from endorsers like Nike, McDonald's, Coca-Cola, Upper Deck.

The publication said for the first time since 2007, the top athlete brand is not Woods but James, who will be rejoining the Cleveland Cavaliers after fours season and two National Basketball Association (NBA) titles with the Miami Heat.

James pulled in USD53 million off the court during the past year and his brand is worth USD37 million, which is the amount his endorsement and non-basketball earnings exceeded the average top 10 off the court earners in the NBA.

Woods is ranked second and has a 2014 brand value of USD36 million.

Woods' earnings took a hit after Electronic Arts announced in 2013 that it would end its relationship with him and his eponymous video game after 14 versions.

On the third spot is Federer, whose brand value in 2014 is USD32 million.

The list also includes Jamaican sprinter Usain Bolt (6), Portugal and Real Madrid star Cristiano Ronaldo (7), Argentine professional footballer Lionel Messi (9) and Nadal on the 10 position.

The list is part of Forbes Fab 40, which consists of the 10 most valuable sports brands in businesses, events, teams and athletes and quantifies the earning power of each brand relative to its competitors.

The most valuable sports business brand is Nike, worth USD19 billion.

Sporting event brands are based on revenue-per-event-day.

The top event brand is the Super Bowl, which last season generated an estimated USD518 million in revenue from broadcasting, tickets, the halftime show, concessions and licensing.

The Super Bowl has been the most valuable sporting event brand in each of the six Fab 40 rankings we have compiled since 2007, largely due the record television ratings and advertising rate the game generates, Forbes said.

Professional baseball team New York Yankees is the most valuable team brand in sports, worth USD521 million.

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Agencies
May 9,2020

Tokyo, May 9: As the world continues to grapple with coronavirus pandemic, the organisers of Tokyo Game Show have cancelled 2020 showpiece event.

TGS 2020 was slated to be played from September 24 to September 27 at the Makuhari Messe convention center. However, there now talks going on for holding an online event instead.

According to the Verge, this is the first time that TGS has ever been cancelled since it started in 1996.

TGS 2020 gained more attention because of its status as the last major trade show before the launch of the upcoming next-gen consoles, the Xbox Series X and PlayStation 5.

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News Network
July 21,2020

Melbourne, Jul 21: Cricket Australia's chief executive Nick Hockley has said that the Indian players and staff will most likely be asked to face two weeks of quarantine before the four-match Test series.

This scenario will bring the Adelaide Oval and its newly constructed hotel firmly into view as the sort of biosecure bubble, ESPNCricinfo reported.

India and Australia are slated to face each other in a four-match Test series, which is to begin from December 4 at Brisbane.

"The two-week quarantine is pretty well-defined. What we are working on is making sure that even within that quarantine environment, the players have got the absolute best training facilities, so that their preparation for the matches is as optimal as it can possibly be," ESPNCricinfo quoted Hockey as saying.

"Certainly the fact that the Adelaide Oval has a hotel. It does provide a facility not dissimilar to Old Trafford or Ageas Bowl where the hotels are integrated into the venue," he added.

Hockley also said that an exacting standard of biosecurity and testing would be applied before the series against India as the coronavirus cases are spiking in the subcontinent.

"It's widely known and it's unlikely that international travel restrictions would have lifted by the time that India will be due to come into the country. Clearly there will be testing regimes. We will be able to test people before that they get on to the plane and it is the nature of the situation of making sure we have the quarantine arrangements in line with government and health authority protocols," Hockley said.

"The key thing for the players is that there's regular testing and that we appropriately quarantine them when they come in and all of those plans are currently in development," he added.

The International Cricket Council (ICC) on Monday announced the postponement of the T20 World Cup 2020 slated to be held in Australia from October 18-November 15 due to the coronavirus pandemic.

Following the announcement, the BCCI is likely to go ahead with the Indian Premier League (IPL) in the October-November window. However, it is known where the T20 tournament will be played as cases continue to rise in India.
"I think the BCCI has made no secrets that they are considering what that means for the IPL. For us, it's about getting a bit of an understanding and certainty around what that means. Clearly, in a normal course, some of our best players are obviously top picks for those IPL teams," Hockley said.

"It's a bit premature to speculate on that. We need to understand what the plans are if any and once we understand that we will make decisions accordingly," he added.

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Agencies
May 26,2020

Some of the ICC guidelines on resumption of cricket border on the impractical and will need a review when the cricketing world is closer to action, feel former players Aakash Chopra, Irfan Pathan and Monty Panesar.

Last week, the International Cricket Council recommended a host of "back to cricket" guidelines including 14-day pre-match isolation training camps to ensure the teams are free from COVID-19.

The world body issued training as well as playing guidelines which will drastically change the way the game is played.

Among them are regular hand sanitising when in contact with the ball, no loo or shower breaks while training, minimising time spent in the changing room before and after a game, no use of saliva on ball and no handing over of personal items (cap, sunglasses, towels) to fellow teammates or the on-field umpires.

"Social distancing is very doable in individual sport but very tough in a team sport like cricket and football. If you need a slip during the game, would you not employ it?

"If the team is going through a 14-day quarantine and is being tested for COVID-19, I am fine with that process. Now, after that, if we have more guidelines for the players during the game, then you are making things complicated. Then there is no point of a quarantine period," former India pacer Pathan told PTI.

Safety cannot be compromised but regularly sanitising hands during the game will be too much to ask from the players.

"Safety is paramount but we should not make the game complicated. If a bowler or fielder has to sanitise hands every time he touches the ball, then it would be very difficult.

"You can shorten the process of giving the ball to the bowler. Instead of the usual chain (wicket-keeper to cover fielder to bowler), the keeper can straight away give the ball to the bowler but even then the bowler will have to sanitise hands six times in an over," said Pathan seeking more clarity on the guidelines.

Former India opener Chopra said it is still pre-mature to prepare a fixed set of guidelines for resumption of cricket as the situation is evolving "every day".

"That (regular hand sanitisation after contact with ball) is obviously impractical but my big question is when the game happens in a bio secure environment and everyone is quarantined and tested, do these additional measures make a difference?

"On the field, I can still understand but what happens when you go back into the dressing room? How do you practice social distancing there? So it becomes quite complicated.

"To be honest it is all very premature. Once they get closer to resumption, which will take some time, there will be more clarity," said Chopra.

International cricket is likely to resume in July with England hosting West Indies and then Pakistan.

Bundesliga football league has already begun in Germany behind closed doors and by the time cricket resumes, more sporting competitions would have restarted and Chopra feels that will help cricket decide the way forward in post COVID-19 times.

"By the time cricket resumes, more football would have started after Bundesliga. Cricket can take lessons from there, collect data and ideas and see what is practical and what is not."

Former England spinner Panesar foresees the start of the England-West Indies series making things a lot clearer for the entire fraternity than they are at the moment.

"The 14 day quarantine is very much needed and well done to the ICC for including that. I think we will see resumption of international cricket with England hosting West Indies in July. We might have some practical ideas then, the other countries would also be watching keenly and will learn how to go about it.

"But measures like regular hand sanitising is not going to be practical. May be you could sanitise every one hour but it can't be regular during the game," said Panesar.

While Pathan feels the on-field safety measures will make managing over-rate a bigger challenge for teams, Chopra said no loo or shower breaks during training won't be that much of an issue.

"Training is still controllable. You don't have to be there for a long time but you would still have to use the restroom at some stage. You may avoid taking a shower but you will have to use the restroom.

"I think the idea of these guidelines is to make cricketers more aware that you have to take care of yourself and inculcate habits which are in everyone's interest in the current scenario," added Chopra.

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