MS Dhoni sole Indian on Forbes' most valuable athlete brand list

October 9, 2014

New York, Oct 9: India cricket captain Mahendra Singh Dhoni is the sole Indian sportsman to figure on Forbes' list of the world's most valuable athlete brands, a list that has been topped by American basketball player LeBron James and includes golfer Tiger Woods and tennis stars Roger Federer and Rafael Nadal.

MS DhoniDhoni is ranked fifth with a brand value of USD20 million in 2014, slightly down from USD21 million last year.

Forbes said Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined USD4 million annually, up from the USD1 million Reebok was paying previously.

Forbes's Most Valuable Athlete Brands in Sports lists 10 athletes whose endorsement income exceeded the endorsement income earned by their peers by the largest amount during the past year.

James tops the list with a brand value of USD37 million in 2014.

The NBA's biggest marketing star pulled in a total of USD53 million from endorsers like Nike, McDonald's, Coca-Cola, Upper Deck.

The publication said for the first time since 2007, the top athlete brand is not Woods but James, who will be rejoining the Cleveland Cavaliers after fours season and two National Basketball Association (NBA) titles with the Miami Heat.

James pulled in USD53 million off the court during the past year and his brand is worth USD37 million, which is the amount his endorsement and non-basketball earnings exceeded the average top 10 off the court earners in the NBA.

Woods is ranked second and has a 2014 brand value of USD36 million.

Woods' earnings took a hit after Electronic Arts announced in 2013 that it would end its relationship with him and his eponymous video game after 14 versions.

On the third spot is Federer, whose brand value in 2014 is USD32 million.

The list also includes Jamaican sprinter Usain Bolt (6), Portugal and Real Madrid star Cristiano Ronaldo (7), Argentine professional footballer Lionel Messi (9) and Nadal on the 10 position.

The list is part of Forbes Fab 40, which consists of the 10 most valuable sports brands in businesses, events, teams and athletes and quantifies the earning power of each brand relative to its competitors.

The most valuable sports business brand is Nike, worth USD19 billion.

Sporting event brands are based on revenue-per-event-day.

The top event brand is the Super Bowl, which last season generated an estimated USD518 million in revenue from broadcasting, tickets, the halftime show, concessions and licensing.

The Super Bowl has been the most valuable sporting event brand in each of the six Fab 40 rankings we have compiled since 2007, largely due the record television ratings and advertising rate the game generates, Forbes said.

Professional baseball team New York Yankees is the most valuable team brand in sports, worth USD521 million.

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News Network
July 9,2020

Tokorozawa, Jul 9: Olympic boxing hopeful Arisa Tsubata is used to taking blows in the ring but it is during her work as a nurse that she faces her toughest opponent: coronavirus.

The 27-year-old juggles a brutal training regime in boxing gloves with long, irregular hours in surgical gloves at a hospital near Tokyo.

Tsubata mainly treats cancer patients but she said the virus was a constant threat, with medical experts warning at the peak of the pandemic that Japan's health system was close to collapse.

"We always face the risk of infection at medical facilities," she said.

"My colleagues and I have all worked under the stress of possibly getting infected."

Like most elite athletes, the virus played havoc with Tsubata's training schedules, meaning she welcomed the postponement of this year's Tokyo Olympics until 2021.

"It was a plus for me, giving me more time for training, although I wasn't sure if I should be so happy because the reason for the postponement was the spread of the infectious disease," she said.

Tsubata took up boxing only two years ago as a way to lose weight but quickly rose through the ranks.

"In a few years after becoming a nurse, I gained more than 10 kilos (22 pounds)," she laughed.

"I planned to go to Hawaii with my friends one summer, and I thought I wouldn't have much fun in a body like that. That is how I started boxing."

She quickly discovered a knack for the ring, winning the Japan national championship and a place on the national team.

But juggling her medical and sporting career has not always been easy and the first time she fought a foreign boxer came only in January, at an intensive training camp in Kazakhstan.

"That made me realise how inexperienced I am in my short boxing career. I was scared," she admitted.

Japanese boxing authorities decided she was not experienced enough to send her to the final qualifying tournament in Paris, which would have shattered her Tokyo 2020 dreams -- if coronavirus had not given her an extra year.

Now she is determined to gain the experience needed to qualify for the rescheduled Games, which will open on July 23, 2021.

"I want to train much more and convince the federation that I could fight in the final qualifiers," she said.

Her coach Masataka Kuroki told AFP she is a subtle boxer and a quick learner, as he put her through her paces at a training session.

She now needs to add more defensive technique and better core strength to her fighting spirit and attacking flair, said Kuroki.

"Defence! She needs more technique for defence. She needs to have a more agile, stronger lower body to fend off punches from below," he said.

Her father Joji raised Arisa and her three siblings single-handedly after separating from his Tahitian wife and encouraged his daughter into nursing to learn life-long skills.

He never expected his daughter to be fighting for a place in the Olympics but proudly keeps all her clippings from media coverage.

"She tried not to see us family directly after the coronavirus broke out," the 58-year-old told AFP. "She was worried."

Tsubata now want to compete in the Games for all her colleagues who have supported her and the patients that have cheered her on in her Olympic ambitions.

"I want to be the sort of boxer who keeps coming back no matter how many punches I take," she said.

"I want to show the people who cheer for me that I can work hard and compete in the Olympics, because of them."

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News Network
April 14,2020

Karachi, Apr 14: Disappointed with Kapil Dev's response, Pakistan's Shahid Afridi has backed his former teammate Shoaib Akhtar's proposal for an ODI series against India to help raise funds for the less privileged in their fight against the COVID-19 pandemic.

Afridi told reporters in Kohat that he was surprised by the comments of Indian great Kapil and former IPL chairman, Rajeev Shukla, who outrightly dismissed Akhtar's suggestion.

"The entire world is fighting against coronavirus and we need unity in our region to defeat this common enemy. Such negative comments don't help at all," Afridi said.

"I don't see anything wrong with Shoaib Akhtar's suggestion for Pakistan and India to play cricket.

"Kapil's reaction has surprised me. I expected better from him and feel one should not talk like this in these crisis times."

Afridi said that he was also surprised at some of the "negative comments" Indian stars Harbhajan Singh and Yuvraj Singh's support for his charity foundation attracted.

"Sport is supposed to bring people together and build bridges. It is pretty disappointing."

Afridi also urged Prime Minister Imran Khan to order the Pakistan Cricket Board (PCB) to restore departmental cricket in the country to save the livelihood of hundreds of domestic players.

"I myself played for the departments and witnessed how departments really salvaged domestic cricket in Pakistan and helped it thrive decade after decade.

"Departments take good care of the players and spend lots of money on the development of domestic cricket, so how can departmental cricket hurt Pakistan cricket," questioned Afridi.

He also questioned the PCB and the Pakistan team management for making a fitness of players a big issue.

"They are always talking about hard training and fitness tests. I have never seen fitness tests taken with such frequency and the result is that many players are getting injured and many of them are also unhappy with the situation."

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News Network
June 5,2020

Jun 5: The Asian Football Confederation has awarded the hosting rights of the 2022 Women's Asian Cup to India for the first time since 1979.

The decision was taken at the AFC Women's Football Committee meeting. In February, the AFC Women's Football Committee had recommended India to be hosts.

In a letter to the All India Football Federation, Dato Windsor John, General Secretary, AFC wrote: "The Committee awarded the hosting rights of the AFC Women's Asian Cup 2022 Finals to the All India Football Federation."

The tournament will likely be held in the second half of the year. In the 1979 edition, India had finished as runners-up.

"I need to thank the Asian Football Confederation for finding us suitable to host the AFC Women's Asian Cup in 2022," AIFF President, Praful Patel said.

"The tournament will galvanise the aspiring women players and bring in a holistic social revolution as far as women's football in the country is concerned," he added.

The tournament will feature 12 teams, expanded from the previous slot of eight teams.

India qualifies directly as hosts. The event will also serve as the final qualification tournament for the 2023 FIFA Women's World Cup.

The tournament comes as the latest boost to AIFF as India is slated to host the FIFA U-17 Women's World Cup next year.

India had also hosted the AFC U-16 Championships in 2016 and the FIFA U-17 World Cup in 2017.

"The tournament will play a huge role in further popularising women's football in India. The Women’s Asian Cup 2022 comes on the back of the FIFA U-17 Women's World Cup India 2020, and will help us sustain, and build on the momentum gained," AIFF General Secretary, Kushal Das said.

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