MS Dhoni sole Indian on Forbes' most valuable athlete brand list

October 9, 2014

New York, Oct 9: India cricket captain Mahendra Singh Dhoni is the sole Indian sportsman to figure on Forbes' list of the world's most valuable athlete brands, a list that has been topped by American basketball player LeBron James and includes golfer Tiger Woods and tennis stars Roger Federer and Rafael Nadal.

MS DhoniDhoni is ranked fifth with a brand value of USD20 million in 2014, slightly down from USD21 million last year.

Forbes said Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined USD4 million annually, up from the USD1 million Reebok was paying previously.

Forbes's Most Valuable Athlete Brands in Sports lists 10 athletes whose endorsement income exceeded the endorsement income earned by their peers by the largest amount during the past year.

James tops the list with a brand value of USD37 million in 2014.

The NBA's biggest marketing star pulled in a total of USD53 million from endorsers like Nike, McDonald's, Coca-Cola, Upper Deck.

The publication said for the first time since 2007, the top athlete brand is not Woods but James, who will be rejoining the Cleveland Cavaliers after fours season and two National Basketball Association (NBA) titles with the Miami Heat.

James pulled in USD53 million off the court during the past year and his brand is worth USD37 million, which is the amount his endorsement and non-basketball earnings exceeded the average top 10 off the court earners in the NBA.

Woods is ranked second and has a 2014 brand value of USD36 million.

Woods' earnings took a hit after Electronic Arts announced in 2013 that it would end its relationship with him and his eponymous video game after 14 versions.

On the third spot is Federer, whose brand value in 2014 is USD32 million.

The list also includes Jamaican sprinter Usain Bolt (6), Portugal and Real Madrid star Cristiano Ronaldo (7), Argentine professional footballer Lionel Messi (9) and Nadal on the 10 position.

The list is part of Forbes Fab 40, which consists of the 10 most valuable sports brands in businesses, events, teams and athletes and quantifies the earning power of each brand relative to its competitors.

The most valuable sports business brand is Nike, worth USD19 billion.

Sporting event brands are based on revenue-per-event-day.

The top event brand is the Super Bowl, which last season generated an estimated USD518 million in revenue from broadcasting, tickets, the halftime show, concessions and licensing.

The Super Bowl has been the most valuable sporting event brand in each of the six Fab 40 rankings we have compiled since 2007, largely due the record television ratings and advertising rate the game generates, Forbes said.

Professional baseball team New York Yankees is the most valuable team brand in sports, worth USD521 million.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 9,2020

Tokorozawa, Jul 9: Olympic boxing hopeful Arisa Tsubata is used to taking blows in the ring but it is during her work as a nurse that she faces her toughest opponent: coronavirus.

The 27-year-old juggles a brutal training regime in boxing gloves with long, irregular hours in surgical gloves at a hospital near Tokyo.

Tsubata mainly treats cancer patients but she said the virus was a constant threat, with medical experts warning at the peak of the pandemic that Japan's health system was close to collapse.

"We always face the risk of infection at medical facilities," she said.

"My colleagues and I have all worked under the stress of possibly getting infected."

Like most elite athletes, the virus played havoc with Tsubata's training schedules, meaning she welcomed the postponement of this year's Tokyo Olympics until 2021.

"It was a plus for me, giving me more time for training, although I wasn't sure if I should be so happy because the reason for the postponement was the spread of the infectious disease," she said.

Tsubata took up boxing only two years ago as a way to lose weight but quickly rose through the ranks.

"In a few years after becoming a nurse, I gained more than 10 kilos (22 pounds)," she laughed.

"I planned to go to Hawaii with my friends one summer, and I thought I wouldn't have much fun in a body like that. That is how I started boxing."

She quickly discovered a knack for the ring, winning the Japan national championship and a place on the national team.

But juggling her medical and sporting career has not always been easy and the first time she fought a foreign boxer came only in January, at an intensive training camp in Kazakhstan.

"That made me realise how inexperienced I am in my short boxing career. I was scared," she admitted.

Japanese boxing authorities decided she was not experienced enough to send her to the final qualifying tournament in Paris, which would have shattered her Tokyo 2020 dreams -- if coronavirus had not given her an extra year.

Now she is determined to gain the experience needed to qualify for the rescheduled Games, which will open on July 23, 2021.

"I want to train much more and convince the federation that I could fight in the final qualifiers," she said.

Her coach Masataka Kuroki told AFP she is a subtle boxer and a quick learner, as he put her through her paces at a training session.

She now needs to add more defensive technique and better core strength to her fighting spirit and attacking flair, said Kuroki.

"Defence! She needs more technique for defence. She needs to have a more agile, stronger lower body to fend off punches from below," he said.

Her father Joji raised Arisa and her three siblings single-handedly after separating from his Tahitian wife and encouraged his daughter into nursing to learn life-long skills.

He never expected his daughter to be fighting for a place in the Olympics but proudly keeps all her clippings from media coverage.

"She tried not to see us family directly after the coronavirus broke out," the 58-year-old told AFP. "She was worried."

Tsubata now want to compete in the Games for all her colleagues who have supported her and the patients that have cheered her on in her Olympic ambitions.

"I want to be the sort of boxer who keeps coming back no matter how many punches I take," she said.

"I want to show the people who cheer for me that I can work hard and compete in the Olympics, because of them."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 14,2020

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 15,2020

Jan 15: Australia openers David Warner and Aaron Finch both struck superb centuries to complement their bowlers’ inspired display as the touring side handed out a 10-wicket thrashing to India in the opening one-day international in Mumbai.

India, world-ranked No 2 in ODIs, suffered a middle-order collapse on their way to being bundled out for 255 in the final over of their innings after Australia captain Finch won the toss and opted to field in the first of the three-match series.

Warner and Finch then smashed the Indian bowlers to all corners of the ground, picking up boundaries seemingly at will to chase down the target with 74 balls to spare at the Wankhede Stadium.

Left-handed Warner successfully used the decision review system twice to overturn the umpire’s decision on his way to his 18th ODI century, hitting three sixes and 17 fours in his unbeaten knock of 128, from 112 balls. Finch completed his 16th century in the format, his unbeaten innings 110 from 114 features two sixes and 13 fours.

Earlier, Australia’s left-arm fast bowler Mitchell Starc, who made his ODI debut in India 10 years ago, picked up three wickets to set up Australia’s victory. He struck the first blow with the new ball when he sent back Rohit Sharma for 10.

India managed to recover from that early loss through a second-wicket stand of 121 between opener Shikhar Dhawan, who top-scored for the hosts with 74, and KL Rahul. However left-arm spinner Ashton Agar broke the stand by dismissing Rahul for 47 before Agar caught Dhawan off Pat Cummins in the next over.

The hosts were hoping for a solid innings from captain Virat Kohli, who batted a position lower than his usual No 3 spot to accommodate Rahul, to get them out of trouble. However, he lasted only 14 balls, hitting leg-spinner Adam Zampa for a six before offering a return catch to the bowler on the very next delivery to be out for 16.

Starc then returned to the attack, removing Shreyas Iyer cheaply as India lost four wickets for 30 runs to be reduced to 164 for five. Rishabh Pant and Ravindra Jadeja then fell just short of a half-century partnership, before the remaining four wickets falling for 42 runs, with Cummins and fast bowler Kane Richardson picking up two wickets apiece for Australia.

To compound India’s woes, wicketkeeper Pant suffered a concussion after being hit on his helmet by a short-pitched delivery from Cummins. The Indian cricket board said Pant, who did not come out to keep wicket and was replaced behind the stumps by Rahul, was under observation. The two sides will meet in Rajkot for the second ODI on Friday.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.