MS Dhoni sole Indian on Forbes' most valuable athlete brand list

October 9, 2014

New York, Oct 9: India cricket captain Mahendra Singh Dhoni is the sole Indian sportsman to figure on Forbes' list of the world's most valuable athlete brands, a list that has been topped by American basketball player LeBron James and includes golfer Tiger Woods and tennis stars Roger Federer and Rafael Nadal.

MS DhoniDhoni is ranked fifth with a brand value of USD20 million in 2014, slightly down from USD21 million last year.

Forbes said Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined USD4 million annually, up from the USD1 million Reebok was paying previously.

Forbes's Most Valuable Athlete Brands in Sports lists 10 athletes whose endorsement income exceeded the endorsement income earned by their peers by the largest amount during the past year.

James tops the list with a brand value of USD37 million in 2014.

The NBA's biggest marketing star pulled in a total of USD53 million from endorsers like Nike, McDonald's, Coca-Cola, Upper Deck.

The publication said for the first time since 2007, the top athlete brand is not Woods but James, who will be rejoining the Cleveland Cavaliers after fours season and two National Basketball Association (NBA) titles with the Miami Heat.

James pulled in USD53 million off the court during the past year and his brand is worth USD37 million, which is the amount his endorsement and non-basketball earnings exceeded the average top 10 off the court earners in the NBA.

Woods is ranked second and has a 2014 brand value of USD36 million.

Woods' earnings took a hit after Electronic Arts announced in 2013 that it would end its relationship with him and his eponymous video game after 14 versions.

On the third spot is Federer, whose brand value in 2014 is USD32 million.

The list also includes Jamaican sprinter Usain Bolt (6), Portugal and Real Madrid star Cristiano Ronaldo (7), Argentine professional footballer Lionel Messi (9) and Nadal on the 10 position.

The list is part of Forbes Fab 40, which consists of the 10 most valuable sports brands in businesses, events, teams and athletes and quantifies the earning power of each brand relative to its competitors.

The most valuable sports business brand is Nike, worth USD19 billion.

Sporting event brands are based on revenue-per-event-day.

The top event brand is the Super Bowl, which last season generated an estimated USD518 million in revenue from broadcasting, tickets, the halftime show, concessions and licensing.

The Super Bowl has been the most valuable sporting event brand in each of the six Fab 40 rankings we have compiled since 2007, largely due the record television ratings and advertising rate the game generates, Forbes said.

Professional baseball team New York Yankees is the most valuable team brand in sports, worth USD521 million.

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News Network
May 7,2020

Melbourne, May 7: Australia opener Joe Burns is eyeing the Tests against India should they take place later this year, to stabilise his stop-start international career, saying "you want to play in and do well in" in this kind of series.

India is scheduled to play four Tests in Australia in December-January, a series which is currently in doubt due to the COVID-19 pandemic, which has claimed over 2.5 lakh lives across the world.

"They are obviously world class team. I think the two teams going at each other will be very exciting to watch and players playing against each other as well," Burns told reporters in a video conference on Thursday.

"You look at the world ranking, they were number one and now we have got to number one, so I know that series will be anticipated by everyone and as a player this is a sort of series you want to play in and do well in."

With the coronavirus also threatening the T20 World Cup, Cricket Australia is under financial stress and has gone on a cost-cutting drive, which included standing down 80 per cent of its staff at 20 per cent salary.

There are also speculations that the Sheffield Shield for 2020-21 would be curtailed to cut costs.

Burns, however, hoped it won't be tinkered with.

"I love the fact we have a really strong first-class system. The 10 games, where you play everyone twice," Burns, who was struck down by a fatigue illness after an indifferent season, said.

"It leads to world-class players coming into Test teams. You don't want to see that get changed.

"Obviously it is unique circumstances at the moment and There's a lot of things to work through ... the players' association is consulted on those things."

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April 27,2020

Mumbai, Apr 27: The pressure to replace iconic Mahendra Singh Dhoni behind the stumps was "immense" due to high expectations from fans says K L Rahul, who has been doing the wicket-keeping duty for India in the limited overs format for some time now.

Dhoni quit Test cricket in 2014 and has not played for India in the limited overs format since last year's ODI World Cup in England.

Rahul kept the wickets in the limited overs series against Australia in January this year and also during the team's tour to New Zealand.

"I was nervous when I was doing it for India because of the crowd pressure. If you fumble, people feel that you cannot replace MS Dhoni. The pressure of replacing a legendary wicket-keeper like MSD was immense as it involved people accepting someone else behind the stumps," Rahul told Star Sports on its show 'Cricket Connected'.

Rahul, who has played 32 ODIs and 42 T20Is, said keeping the wickets is not alien to him since he dons the gloves during the Indian Premier League (IPL) and also when he plays for his Ranji side Karnataka.

"People who follow cricket know that I haven't been away from wicket-keeping for too long as I donned the gloves in the IPL and every time I played for Karnataka," the 28-year-old said.

"I am always in touch with wicket-keeping but am also somebody who is more than willing to take up the role if the team needs me to," he stressed.

Dhoni's career is a matter of intense speculation. Many former players feel that it won't be easy for Dhoni to make it to the national squad for the upcoming T20 World Cup, scheduled to be held in Australia. 

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January 28,2020

New Delhi, Jan 28: The Board of Control for Cricket in India (BCCI) is clear that while they have no problem with the Pakistan Cricket Board hosting the 2020 edition of the Asia Cup -- set to be a preparatory ground for the T20 World Cup in Australia -- the venue needs to be a neutral one as travelling to the neighbouring country isn't an option at present.

Speaking to news agency, a BCCI official said that the hosting rights is not an issue and it is just a case of picking a neutral venue as the Indian team wouldn't be travelling to Pakistan for the T20 tournament that will see the top Asian teams in action.

"The question isn't about the PCB hosting the tournament. It is about the venue and as things stand now, it is quite clear that we would need a neutral venue. There is no way that an Indian team can visit Pakistan to even participate in a multi-nation event like the Asia Cup. If the Asian Cricket Council (ACC) is ok with an Asia Cup minus India then it is a different ball game. But if India is to participate in the Asia Cup, then the venue cannot be Pakistan," the official said.

In fact, issues in obtaining visa for Pakistan players to come and play the 2018 edition of the Asia Cup in India was one of the major reasons why the tournament was shifted out of the country with BCCI hosting the event in UAE.

The official said that the PCB can do just the same and host the event in a neutral venue. "A neutral venue is always an option. BCCI did it in 2018," the official pointed.

Cricket returned to Pakistan after a decade when Sri Lanka toured the nation in 2019. While Sri Lanka was the first nation to play a full series in the country, Bangladesh is currently in the country as they just finished playing three T20Is. They will play a Test from February 7 to 11 and then play a one-off ODI before playing the second Test from April 5 to 9.

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