MS Dhoni sole Indian on Forbes' most valuable athlete brand list

October 9, 2014

New York, Oct 9: India cricket captain Mahendra Singh Dhoni is the sole Indian sportsman to figure on Forbes' list of the world's most valuable athlete brands, a list that has been topped by American basketball player LeBron James and includes golfer Tiger Woods and tennis stars Roger Federer and Rafael Nadal.

MS DhoniDhoni is ranked fifth with a brand value of USD20 million in 2014, slightly down from USD21 million last year.

Forbes said Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined USD4 million annually, up from the USD1 million Reebok was paying previously.

Forbes's Most Valuable Athlete Brands in Sports lists 10 athletes whose endorsement income exceeded the endorsement income earned by their peers by the largest amount during the past year.

James tops the list with a brand value of USD37 million in 2014.

The NBA's biggest marketing star pulled in a total of USD53 million from endorsers like Nike, McDonald's, Coca-Cola, Upper Deck.

The publication said for the first time since 2007, the top athlete brand is not Woods but James, who will be rejoining the Cleveland Cavaliers after fours season and two National Basketball Association (NBA) titles with the Miami Heat.

James pulled in USD53 million off the court during the past year and his brand is worth USD37 million, which is the amount his endorsement and non-basketball earnings exceeded the average top 10 off the court earners in the NBA.

Woods is ranked second and has a 2014 brand value of USD36 million.

Woods' earnings took a hit after Electronic Arts announced in 2013 that it would end its relationship with him and his eponymous video game after 14 versions.

On the third spot is Federer, whose brand value in 2014 is USD32 million.

The list also includes Jamaican sprinter Usain Bolt (6), Portugal and Real Madrid star Cristiano Ronaldo (7), Argentine professional footballer Lionel Messi (9) and Nadal on the 10 position.

The list is part of Forbes Fab 40, which consists of the 10 most valuable sports brands in businesses, events, teams and athletes and quantifies the earning power of each brand relative to its competitors.

The most valuable sports business brand is Nike, worth USD19 billion.

Sporting event brands are based on revenue-per-event-day.

The top event brand is the Super Bowl, which last season generated an estimated USD518 million in revenue from broadcasting, tickets, the halftime show, concessions and licensing.

The Super Bowl has been the most valuable sporting event brand in each of the six Fab 40 rankings we have compiled since 2007, largely due the record television ratings and advertising rate the game generates, Forbes said.

Professional baseball team New York Yankees is the most valuable team brand in sports, worth USD521 million.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
June 9,2020

The International Cricket Council (ICC) has confirmed interim changes to its playing regulations, which include the ban on the use of saliva to shine the ball and allowing home umpires in international series as per a release issued by the international body.

The ICC Chief Executives' Committee (CEC) ratified recommendations from the Anil Kumble-led Cricket Committee, aimed at mitigating the risks posed by the COVID-19 virus and protect the safety of players and match officials when cricket resumes.

COVID-19 Replacements

Teams will be allowed to replace players displaying symptoms of COVID-19 during a Test match. In line with concussion replacements, the Match Referee will approve the nearest like-for-like replacement.

However, the regulation for COVID-19 replacements will not be applicable in ODIs and T20Is.

Ban on Saliva on Ball

Players will not be permitted to use saliva to shine the ball. If a player does apply saliva to the ball, the umpires will manage the situation with some leniency during an initial period of adjustment for the players, but subsequent instances will result in the team receiving a warning.

Whenever saliva is applied to the ball, the umpires will be instructed to clean the ball before play recommences.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 13,2020

New Delhi, Jun 13: West Indies all-rounder Dwayne Bravo has said that wicket-keeper batsman MS Dhoni is the biggest superstar in cricket and is one of the easiest guys to interact with.

Bravo was doing an Instagram live chat with former Zimbabwe pacer Pommie Mbangwa and it was then that the all-rounder was asked to talk about his stint with Chennai Super Kings (CSK).

"I think a lot of credit for CSK's success has to be given to Dhoni and Fleming, obviously the owners, they trust both Fleming and Dhoni, so there is no outside interference when it comes to decision making, both are very big students of the game, players love MS and it's an environment and franchise that allows you to be you," Bravo told Mbangwa during the chat.

"MS Dhoni is the biggest superstar in cricket and in our team. He was one of the easiest people to interact with, outside of the cricket field, he is like playing video games, his door is open at all times, whenever you talk about the biggest superstar and then you think a person like Dhoni is the most humble of them all. CSK is a special team and we have the most loyal fans," he added.

Bravo has been with the CSK since 2011. He has played a total of 104 matches for the franchise, picking up 121 wickets.

The all-rounder has also managed to win the Purple Cap (most wickets in IPL) two times (2013 and 2015).

CSK has won the IPL thrice (2010, 2011 and 2018) and all the titles have come under the leadership of MS Dhoni.

Thirty-eight-year-old Dhoni has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup.

Dhoni had to face criticism for his slow batting approach during India's matches in the high-profile game.

This year, Dhoni did not find a place for himself in the BCCI's centrally contracted players list.

The board had released the list of central contract list of players for the period from October 2019 to September 2020.

Dhoni is the only captain to win all major ICC trophies (50-over World Cup, T20 World Cup, and Champions Trophy).

Under his leadership, India also managed to attain the number one ranking in Test cricket.

He would have been leading the Chennai Super Kings (CSK) if the Indian Premier League (IPL) had commenced from March 29.

However, the tournament has been postponed indefinitely due to the coronavirus pandemic.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 11,2020

Dubai, Jan 11: India opener KL Rahul has retained the sixth position while skipper Virat Kohli and left-hander Shikhar Dhawan have advanced one place each in the latest ICC Men's T20I player rankings after the conclusion of the series against Sri Lanka.

India won the T20I series 2-0 with one match getting washed out. Rahul, the highest-ranked Indian batsman, has gained 26 points and is now at the sixth spot with 760 rating points.

Rahul is just six points behind Australia's Glenn Maxwell after scores of 45 and 54 in his two innings against Sri Lanka.

Kohli, top-ranked in Tests and ODIs, is in the ninth position while Dhawan is on 15th. Manish Pandey has advanced four places and is ranked at the 70th.

India's fast bowlers have made notable gains in the first T20I update of the year and would be encouraged as they prepare for the ICC Men's T20 World Cup 2020 in Australia.

Player of the series Navdeep Saini has rocketed from 146 places to 98th while Shardul Thakur has re-entered in 92nd position after both finished with five wickets in the series. Jaspreet Bumrah has gained eight places to reach the 39th position.

For Sri Lanka, Dhananjaya de Silva has gained 72 places to reach 115th among batsmen after aggregating 74 runs while spinner Lakshan Sandakan has moved up 10 places to reach 29th position after grabbing three wickets in the series.

In the ICC Men's team rankings, India have gained two points but remain at fifth position with 260 points, while Sri Lanka have lost two points and now have 236 points and are at the eighth spot.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.