MS Dhoni sole Indian on Forbes' most valuable athlete brand list

October 9, 2014

New York, Oct 9: India cricket captain Mahendra Singh Dhoni is the sole Indian sportsman to figure on Forbes' list of the world's most valuable athlete brands, a list that has been topped by American basketball player LeBron James and includes golfer Tiger Woods and tennis stars Roger Federer and Rafael Nadal.

MS DhoniDhoni is ranked fifth with a brand value of USD20 million in 2014, slightly down from USD21 million last year.

Forbes said Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined USD4 million annually, up from the USD1 million Reebok was paying previously.

Forbes's Most Valuable Athlete Brands in Sports lists 10 athletes whose endorsement income exceeded the endorsement income earned by their peers by the largest amount during the past year.

James tops the list with a brand value of USD37 million in 2014.

The NBA's biggest marketing star pulled in a total of USD53 million from endorsers like Nike, McDonald's, Coca-Cola, Upper Deck.

The publication said for the first time since 2007, the top athlete brand is not Woods but James, who will be rejoining the Cleveland Cavaliers after fours season and two National Basketball Association (NBA) titles with the Miami Heat.

James pulled in USD53 million off the court during the past year and his brand is worth USD37 million, which is the amount his endorsement and non-basketball earnings exceeded the average top 10 off the court earners in the NBA.

Woods is ranked second and has a 2014 brand value of USD36 million.

Woods' earnings took a hit after Electronic Arts announced in 2013 that it would end its relationship with him and his eponymous video game after 14 versions.

On the third spot is Federer, whose brand value in 2014 is USD32 million.

The list also includes Jamaican sprinter Usain Bolt (6), Portugal and Real Madrid star Cristiano Ronaldo (7), Argentine professional footballer Lionel Messi (9) and Nadal on the 10 position.

The list is part of Forbes Fab 40, which consists of the 10 most valuable sports brands in businesses, events, teams and athletes and quantifies the earning power of each brand relative to its competitors.

The most valuable sports business brand is Nike, worth USD19 billion.

Sporting event brands are based on revenue-per-event-day.

The top event brand is the Super Bowl, which last season generated an estimated USD518 million in revenue from broadcasting, tickets, the halftime show, concessions and licensing.

The Super Bowl has been the most valuable sporting event brand in each of the six Fab 40 rankings we have compiled since 2007, largely due the record television ratings and advertising rate the game generates, Forbes said.

Professional baseball team New York Yankees is the most valuable team brand in sports, worth USD521 million.

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News Network
July 21,2020

Melbourne, Jul 21: Cricket Australia's chief executive Nick Hockley has said that the Indian players and staff will most likely be asked to face two weeks of quarantine before the four-match Test series.

This scenario will bring the Adelaide Oval and its newly constructed hotel firmly into view as the sort of biosecure bubble, ESPNCricinfo reported.

India and Australia are slated to face each other in a four-match Test series, which is to begin from December 4 at Brisbane.

"The two-week quarantine is pretty well-defined. What we are working on is making sure that even within that quarantine environment, the players have got the absolute best training facilities, so that their preparation for the matches is as optimal as it can possibly be," ESPNCricinfo quoted Hockey as saying.

"Certainly the fact that the Adelaide Oval has a hotel. It does provide a facility not dissimilar to Old Trafford or Ageas Bowl where the hotels are integrated into the venue," he added.

Hockley also said that an exacting standard of biosecurity and testing would be applied before the series against India as the coronavirus cases are spiking in the subcontinent.

"It's widely known and it's unlikely that international travel restrictions would have lifted by the time that India will be due to come into the country. Clearly there will be testing regimes. We will be able to test people before that they get on to the plane and it is the nature of the situation of making sure we have the quarantine arrangements in line with government and health authority protocols," Hockley said.

"The key thing for the players is that there's regular testing and that we appropriately quarantine them when they come in and all of those plans are currently in development," he added.

The International Cricket Council (ICC) on Monday announced the postponement of the T20 World Cup 2020 slated to be held in Australia from October 18-November 15 due to the coronavirus pandemic.

Following the announcement, the BCCI is likely to go ahead with the Indian Premier League (IPL) in the October-November window. However, it is known where the T20 tournament will be played as cases continue to rise in India.
"I think the BCCI has made no secrets that they are considering what that means for the IPL. For us, it's about getting a bit of an understanding and certainty around what that means. Clearly, in a normal course, some of our best players are obviously top picks for those IPL teams," Hockley said.

"It's a bit premature to speculate on that. We need to understand what the plans are if any and once we understand that we will make decisions accordingly," he added.

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News Network
April 24,2020

New Delhi, Apr 24: Veteran off-spinner Harbhajan Singh said he doesn't think Mahendra Singh Dhoni will play for India again, adding to the guessing game over the future of the superstar former captain.

Dhoni, 38, has not appeared for club or country since last year's 50-over World Cup and India's coronavirus lockdown could threaten his chances of getting back into the national team.

The Indian Premier League, the main platform before this year's scheduled T20 World Cup, is likely to be truncated or cancelled because of the pandemic.

Harbhajan, who plays with Dhoni at IPL side Chennai Super Kings, said international retirement was on the cards for Dhoni and that he was increasingly being asked about his teammate.

"It's up to him. You need to know whether he wants to play for India again," Harbhajan said in an online forum.

"As far as I know him, he won't want to wear India's blue jersey again. IPL he will play, but for India I think he had decided the (2019) World Cup was his last."

Dhoni, who gave up Test cricket in 2014, started training for the Super Kings in March but has not commented on his international future.

Dhoni led India to win the inaugural Twenty20 World Cup in 2007. He hit a six to seal the 2011 World Cup final victory and, along with it, his status as a national hero. He has amassed 10,773 runs from 350 ODIs.

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News Network
April 6,2020

London, Apr 6: As the coronavirus brings the international sports calendar to a grinding halt, news agency Sport looks at three long-standing habits which could change forever once competition resumes.

Saliva to take shine off swing bowling

It's been a tried and trusted friend to fast bowlers throughout the history of cricket. But the days of applying saliva to one side of the ball to encourage swing could be over in the aftermath of Covid19.

"As a bowler I think it would be pretty tough going if we couldn't shine the ball in a Test match," said Australia quick Pat Cummins.

"If it's at that stage and we're that worried about the spread, I'm not sure we'd be playing sport."

Towels in tennis - no touching

Tennis players throwing towels, dripping with sweat and blood and probably a tear or two, at ball boys and girls, has often left fans sympathising for the youngsters.

Moves by officials to tackle the issue took on greater urgency in March when the coronavirus was taking a global grip.

Behind closed doors in Miki, ball boys and girls on duty at the Davis Cup tie between Japan and Ecuador wore gloves.

Baskets, meanwhile, were made available for players to deposit their towels.

Back in 2018, the ATP introduced towel racks at some events on a trial basis, but not everyone was overjoyed.

"I think having the towel whenever you need it, it's very helpful. It's one thing less that you have to think about," said Greece's Stefanos Tsitsipas when he was playing at the NextGen Finals in Milan.

"I think it's the job of the ball kids to provide towels and balls for the players."

Let's not shake on it

Pre-match handshakes were abandoned in top football leagues just before the sports shutdown.

Premier League leaders Liverpool also banned the use of mascots while Southampton warned against players signing autographs and stopped them posing for selfies.

Away from football, the NBA urged players to opt for the fist bump rather than the long-standing high-five.

"I ain't high-fiving nobody for the rest of my life after this," NBA superstar LeBron James told the "Road Trippin' Podcast".

"No more high-fiving. After this corona shit? Wait 'til you see me and my teammates’ handshakes after this shit."

Basketball stars were also told not to take items such as balls or teams shirts to autograph.

US women's football star Megan Rapinoe says edicts to ban handshakes or even high-fives may be counter-productive anyway.

"We're going to be sweating all over each other all game, so it sort of defeats the purpose of not doing a handshake," she said.

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