MS Dhoni sole Indian on Forbes' most valuable athlete brand list

October 9, 2014

New York, Oct 9: India cricket captain Mahendra Singh Dhoni is the sole Indian sportsman to figure on Forbes' list of the world's most valuable athlete brands, a list that has been topped by American basketball player LeBron James and includes golfer Tiger Woods and tennis stars Roger Federer and Rafael Nadal.

MS DhoniDhoni is ranked fifth with a brand value of USD20 million in 2014, slightly down from USD21 million last year.

Forbes said Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined USD4 million annually, up from the USD1 million Reebok was paying previously.

Forbes's Most Valuable Athlete Brands in Sports lists 10 athletes whose endorsement income exceeded the endorsement income earned by their peers by the largest amount during the past year.

James tops the list with a brand value of USD37 million in 2014.

The NBA's biggest marketing star pulled in a total of USD53 million from endorsers like Nike, McDonald's, Coca-Cola, Upper Deck.

The publication said for the first time since 2007, the top athlete brand is not Woods but James, who will be rejoining the Cleveland Cavaliers after fours season and two National Basketball Association (NBA) titles with the Miami Heat.

James pulled in USD53 million off the court during the past year and his brand is worth USD37 million, which is the amount his endorsement and non-basketball earnings exceeded the average top 10 off the court earners in the NBA.

Woods is ranked second and has a 2014 brand value of USD36 million.

Woods' earnings took a hit after Electronic Arts announced in 2013 that it would end its relationship with him and his eponymous video game after 14 versions.

On the third spot is Federer, whose brand value in 2014 is USD32 million.

The list also includes Jamaican sprinter Usain Bolt (6), Portugal and Real Madrid star Cristiano Ronaldo (7), Argentine professional footballer Lionel Messi (9) and Nadal on the 10 position.

The list is part of Forbes Fab 40, which consists of the 10 most valuable sports brands in businesses, events, teams and athletes and quantifies the earning power of each brand relative to its competitors.

The most valuable sports business brand is Nike, worth USD19 billion.

Sporting event brands are based on revenue-per-event-day.

The top event brand is the Super Bowl, which last season generated an estimated USD518 million in revenue from broadcasting, tickets, the halftime show, concessions and licensing.

The Super Bowl has been the most valuable sporting event brand in each of the six Fab 40 rankings we have compiled since 2007, largely due the record television ratings and advertising rate the game generates, Forbes said.

Professional baseball team New York Yankees is the most valuable team brand in sports, worth USD521 million.

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News Network
July 16,2020

Bhubaneswar: Jul 16: The Department of Sports and Youth Services, Government of Odisha on Thursday revealed that ace sprinter Dutee Chand has been given Rs 4.09 crore since 2015 and also appointed as Group-A officer in the Odisha Mining Corporation (OMC) currently drawing a gross salary of Rs 84,604 per month.

On Wednesday, Dutee clarified that she wants to sell her luxury car because she is unable to bear its maintenance cost and it will also aid her training for Tokyo Olympics.

The 24-year-old believes after selling her car she can use that money for training amid the shortage of money due to the ongoing coronavirus pandemic.

"Rs 3 crore as financial incentive for medals won at Asian Games 2018. Rs 30 Lakhs for training and financial support during 2015-19. Rs 50 Lakhs for training support for Tokyo Olympics (Released In two instalments on 02/08/2019 and 27/12/2019," the statement read.

"The State government appointed Dutee Chand as Group-A level officer in Odisha Mining Corporation (A Gold Category PSU). She is currently drawing Gross salary of Rs 84,604 (June 2020 Salary) per month. She is not required to come to office so that she is able to concentrate full-time on training. Accordingly, since her appointment in OMC, no official work has been allotted to Chand," it added.

The state government further provided details of the financial support provided by the OMC for her training.

"OMC provided Rs 29 Lakhs to Dutee Chand for Training and financial incentives. The total financial support provided to Dutee Chand from State government/OMC is 4.09 crores(after 2015)," the statement read.

"The Athletics Federation of India (AFI) and Ministry of Youth Affairs and Sports (MYAS), Government of India may also be providing adequate support for the athlete based on performance," it added.

Earlier, Dutee said she is facing a shortage of funds due to the postponement of the Tokyo Olympics to the next year and is planning to sell her car to meet the expense of her training.

"Training is going quite good so far, I have been training here in Bhuvneshwar. Earlier, there was no problem related to funds for training as Tokyo Olympics were coming up and our state government conferred me, but because of coronavirus the Olympics were postponed and I had spent the money which was given to me by the sponsors. Now, I need money for training, I need new sponsors but because of coronavirus I am finding it difficult to find them. Now I have decided to sell my car to arrange funds," Dutee had said.

Dutee, who has been recently nominated for the Arjuna Award 2020, said COVID-19 had impacted heavily on sports and sponsors are not willing to support her at this time.

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News Network
April 9,2020

New Delhi, Apr 9: The legendary Kapil Dev on Thursday slammed Shoaib Akhtar's idea of a made-for-television three-match ODI series between India and Pakistan to raise funds for the Covid19 pandemic, saying "India doesn't need the money" and it is not worth risking lives for a cricket match.

Speaking to news agency, Akhtar on Wednesday proposed a closed-door series to jointly raise funds to fight the deadly virus both in India and Pakistan. Dev said the proposal is not feasible.

"He is entitled to his opinion but we don't need to raise the money. We have enough. For us, what is important right now is how our authorities work together to deal with this crisis. I am still seeing a lot of blame game on television from the politicians and that needs to stop," Dev said.

"Anyway, the BCCI has donated a hefty amount (Rs 51 crore) for the cause and is in a position to donate much more if the need arises. It doesn't need to raise funds.

"The situation is unlikely to get normal anytime soon and organising a cricket game means putting our cricketers at risk which we don't need to," said the World Cup-winning former captain.

Dev said cricket should not even matter for at least the next six months.

"It is just not worth the risk. And how much money can you make from three games? In my view, you can't even think of cricket for the next five to six months," he said.

Dev said the focus, at the moment, should only be on saving lives and taking care of the poor who are struggling to make ends meet in a lockdown situation.

"Cricket will resume when things get normal. The game can't be bigger than the country. The pressing issue is to look after the poor, the hospital workers, the police and all other people who are on the frontline of this war," said the 61-year-old.

As an Indian, Dev feels proud that his country is in a position help other nations including the United States.

President Donald Trump has thanked Prime Minister Narendra Modi for helping the United States with the supply of hydroxychloroquine, an anti-malarial drug being touted as a potential cure for Covid19 patients.

"Helping others is in our culture and I feel proud about that. We should not seek credit after helping others. We should strive to become a nation which gives more and more rather than taking from others," he said.

Like everyone else, Dev is at home and practising social distancing.

Asked how he views the current situation, he said: "Nelson Mandela stayed in a tiny cell for 27 years. Compared to that, we are in a privileged position (that we just have to stay at home for sometime)."

"There is nothing bigger than life at the moment and that is what we need to save."

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Agencies
April 12,2020

London, Apr 12: Former Formula 1 legendary driver Stirling Moss died at the age of 90 on Sunday.

"All at F1 send our heartfelt condolences to Lady Susie and Sir Stirling's family and friends," Formula 1 said in a statement.

Often referred to as the greatest driver never to win the world championship, Moss contested 66 Grands Prix from 1951 to 1961, driving for the likes of Vanwall, Maserati and Mercedes, where he famously formed a contented and ruthlessly effective partnership with lead driver Juan Manuel Fangio.

In his 10-year-long stint at the tracks, Moss took 16 wins, some of which rank among the truly iconic drives in the sport's history - his 1961 victories in Monaco and Germany in particular often held up as all-time classics.

Moss won the 1955 Mille Miglia on public roads for Mercedes at an average speed of close to 100mph, while he also competed in rallies and land-speed attempts.

Following an enforced retirement from racing (barring a brief comeback in saloon cars in the 1980s) after a major crash at Goodwood in 1962, Moss maintained a presence in Formula 1 as both a sports correspondent and an interested observer, before retiring from public life in January of 2018.

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