Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
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NO HUMANITY .
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U R NTHNG BUT SHIT IN UR FACE .
REMEMBER U WONT BE GOOD BY BLAMING INNOCENT PEOPLE .
THINK BEFORE U TALK . BCS ONCE ITS SAID ITS FINISHED .
SUMAN,JOHN,XAVIER . BLOODY PEOPLE U R .
WHAT IF U AND UR FAMILY WERE KICKED OUT OF THE PLANE
WITH OUT SHOWING ANY PITY ON U PEOPLE ..
AND U BLOODY XAVIER IF I FIND U IN ANY PLANE I WILL BE THE FIRST 1 TO KICK UR FACE ... CREEPY PEOPLE .
Guyz take it positively. I mean think of it - we Muslims didn't do anything wrong, they accused us of terrorism, they set up the stage to create fear of Islam and it falls back on its own people - they fear us for nothing..!!
There was another news about the same United Airlines that a Man wanted to do Yoga (?) on flight, and threatened to kill passengers if not allowed.
Dear Muslims, please understand
#YOGA HAS NO TERRORISM ..!
#Not All YOGIs are Terrorists, But All Terrorists are SANGHIS..\
Ouch..that hurts :-P"
# 8 JOHN...
Please Read BIBLE...dear
1 Corinthians 11:5-6
-----------------------------
But every Wife who prays or prophesies with her HEAD UNcovered DISHONORS her HEAD, Since it is the same as if Her HEAD were SHAVEN. For if a Wife will not cover her HEAD, then she should cut HER HAIR SHORT. But since it is DISGRACEFUL for a wife to cut off her hair or shave her head, LET HER COVER HER HEAD.
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Dear Suman,
Don't be afraid of MUSLIM, but afraid of GOD(ALLAH)...who created you & me..
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We Muslims expect this ... cos the World all over are ignorant of the TRUTH and the GOD that created us and all.
The only thing they believe is what is said in the media...
Dear Mankind ...
ALLAH says in QURAN that he is the LORD of the heavens and the EArth which U are living...
QURAN : READ it, verify it and REsEARCH it...
When U believe the MEDIA why cant U look at what Our CREATOR says in the QURAN...JUST LOOK and try to understand what YOUr and my CREATOR says to US.
Believe only after U read it.. We are not asking you to believe just like what MEDIA does to U guys which forces U to believe what is said in IT.
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